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Market Research Report

Mobile-first Video Strategies for Telecoms Operators: Case Studies and Analysis

Published by Analysys Mason Product code 908178
Published Content info 21 Slides
Delivery time: 1-2 business days
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Mobile-first Video Strategies for Telecoms Operators: Case Studies and Analysis
Published: August 20, 2019 Content info: 21 Slides
Description

"Price sensitivity is generally very high in emerging markets, and therefore the affordability of data and content, whether they are bundled or not, is very important. "

Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in term of content, partnerships and business models, and each will affect operators' performance in a different way.

The following operators are featured in case studies.

  • India: Airtel and Jio
  • Indonesia: Telkomsel
  • Malaysia: Celcom and Maxis
  • Philippines: Globe and Smart
  • South Africa: Cell C and MTN
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