Market Research Report
Connected Consumer Survey 2019: Mobile Customer Satisfaction in Sub-Saharan Africa
|Published by||Analysys Mason||Product code||927365|
|Published||Content info||16 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2019: Mobile Customer Satisfaction in Sub-Saharan Africa|
|Published: March 6, 2020||Content info: 16 Slides||
"Smaller operators in Kenya and South Africa perform much better than incumbents in terms of Net Promoter Score (NPS)."
This report focuses on aspects of Analysys Mason's ‘Connected Consumer Survey ’ that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with On Device Research.
The survey was conducted in association with On Device Research between August and September 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country, and 3000 in the region.