Market Research Report
Connected Consumer Survey 2019: TV and Video services in Australia and New Zealand
|Published by||Analysys Mason||Product code||928086|
|Published||Content info||15 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2019: TV and Video services in Australia and New Zealand|
|Published: March 10, 2020||Content info: 15 Slides||
"Pay-TV providers must differentiate their propositions on factors other than price to avoid significant price-driven churn with the entry of new OTT video players."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services. This is a rapidly changing part of the telecoms and media landscape; the interaction between pay TV and OTT is complex.
The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the internet-using population in Australia and New Zealand. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.