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Market Research Report

Connected Consumer Survey 2019: OTT Communication and Digital Economy Services in Taiwan

Published by Analysys Mason Product code 949943
Published Content info 10 Slides
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Connected Consumer Survey 2019: OTT Communication and Digital Economy Services in Taiwan
Published: July 16, 2020 Content info: 10 Slides
Description

"Operators should take advantage of the high levels of consumer trust that they have compared to tech players."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of online consumers in Taiwan regarding OTT communication, social media and digital economy services.

This report identifies the most successful:

  • OTT communication and social media services apps in Taiwan
  • e-commerce and digital economy services in Taiwan.

SURVEY DATA COVERAGE:

The fieldwork was conducted between July and August 2019. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. We sampled 1000 respondents.

Table of Contents

Table of Contents

  • Executive summary
  • OTT communication and social media services
  • Digital economy services
  • Methodology and panel information
  • About the authors and Analysys Mason
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