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Market Research Report

Connected Consumer Survey 2019: Mobile, Fixed Broadband, TV and Video Services in Taiwan

Published by Analysys Mason Product code 950717
Published Content info 14 Slides
Delivery time: 1-2 business days
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Connected Consumer Survey 2019: Mobile, Fixed Broadband, TV and Video Services in Taiwan
Published: July 24, 2020 Content info: 14 Slides
Description

"Consumers' reasonably high willingness to pay more for 5G means that there are monetisation opportunities for operators."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of online consumers in Taiwan.

This report:

  • identifies the drivers of mobile and fixed customer experience
  • identifies the key factors that influence consumers' intention to churn from mobile and fixed services
  • provides Net Promoter Scores (NPSs) for mobile, fixed and pay-TV operators in Taiwan
  • provides an analysis of the video content consumption habits in Taiwan.

The fieldwork was conducted between July and August 2019. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. We sampled 1000 respondents.

Table of Contents

Table of Contents

  • Executive summary
  • Mobile customer satisfaction and churn
  • Mobile services and devices
  • Fixed broadband satisfaction and churn
  • TV and video consumption
  • Methodology and panel information
  • About the authors and Analysys Mason
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