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Market Research Report

Pay TV and OTT Video in Western Europe: Trends and Forecasts 2020-2025

Published by Analysys Mason Product code 962989
Published Content info 19 Slides
Delivery time: 1-2 business days
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Pay TV and OTT Video in Western Europe: Trends and Forecasts 2020-2025
Published: September 28, 2020 Content info: 19 Slides

"The COVID-19 pandemic has accelerated existing trends: the traditional pay-TV retail revenue fell by EUR1.4 billion in 2020 and the prospects for third-party OTT video have improved."

The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Western Europe: the disruption to live sports has contributed to a 5% year-on-year decline in traditional pay-TV ASPU in 2020. However, net retail revenue for operators will grow by EUR3.3 billion between 2020 and 2025, compared to EUR15.2 billion for third-party OTT providers.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for 16 individual countries and Western Europe as a whole, with additional in-depth coverage for 5 countries.

Geographical coverage and key metrics:

Geographical coverageKey metrics

Region modelled

  • Western Europe

Countries modelled individually (additional in-depth coverage is provided for those in bold):

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • Pay-TV households and connections
  • OTT video users
  • Retail revenue (spend)
  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD - (rental and ownership)
  • SVoD (paid-for and free)
Table of Contents

Table of Contents

  • Executive summary
  • Regional trends
  • Country
  • level trends
  • Forecast methodology and assumptions
  • About the authors and Analysys Mason
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