Market Research Report
Connected Consumer Survey 2020: TV and Video Services in Europe and the USA
|Published by||Analysys Mason||Product code||975532|
|Published||Content info||17 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: TV and Video Services in Europe and the USA|
|Published: December 10, 2020||Content info: 17 Slides||
"The average number of (free or paid-for) OTT video services used by consumers in Europe increased from 3.0 in 2019 to 3.5 in 2020."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Europe and the USA. The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption.
The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.