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Market Research Report

Connected Consumer Survey 2020: OTT Communication Services in Africa

Published by Analysys Mason Product code 980887
Published Content info 8 Slides
Delivery time: 1-2 business days
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Connected Consumer Survey 2020: OTT Communication Services in Africa
Published: January 12, 2021 Content info: 8 Slides

"Facebook Messenger and WhatsApp have retained their leadership of the OTT communication market, but Telegram's increasing popularity and the rise of new, local challengers suggest that the game is far from over."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Africa. In particular, it focuses on respondents' usage of over-the-top (OTT) communication services.

This report:

  • identifies which communications apps are used the most in Africa
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which features are used the most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies consumers' preferred channels for communicating with brands.


The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.


  • Egypt
  • Kenya
  • Nigeria
  • South Africa
Table of Contents

Table of Contents

  • Executive summary
  • OTT communication services
  • Methodology and panel information
  • About the author and Analysys Mason
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