Market Research Report
Connected Consumer Survey 2020: TV and Video Services in Emerging Asia-Pacific
|Published by||Analysys Mason||Product code||983547|
|Published||Content info||8 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: TV and Video Services in Emerging Asia-Pacific|
|Published: January 20, 2021||Content info: 8 Slides||
"Mobile customers with bundled mobile video services returned an NPS that was 23-25 points higher than that of customers without such bundled services."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Indonesia, Malaysia, the Philippines and Thailand. The viewership of video content is changing rapidly in these countries, and the interaction between pay-TV and OTT services is complex.
The survey was conducted in association with Dynata in August and September 2020. The survey groups were chosen to be representative of the internet-using population in these countries. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.