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Market Research Report

Pay TV and OTT Video in Central and Eastern Europe: Trends and forecasts 2020-2025

Published by Analysys Mason Product code 983549
Published Content info 17 Slides
Delivery time: 1-2 business days
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Pay TV and OTT Video in Central and Eastern Europe: Trends and forecasts 2020-2025
Published: January 19, 2021 Content info: 17 Slides

"Future revenue growth prospects for operators in Central and Eastern Europe centre around OTT video services."

The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Central and Eastern Europe. Most significantly, it has increased consumers' willingness to pay for and stack OTT video services. Retail revenue from TV and video services (traditional pay-TV plus operator OTT services) in 2025 will be EUR6.31 billion (EUR256 million higher than that in 2020).

This report provides:

  • forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service: linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for 16 individual countries and Central and Eastern Europe as a whole.

Geographical coverage and key metrics

Geographical coverageKey performance indicators

Central and Eastern Europe

  • Western Europe (WE)

Countries modelled individually (additional in-depth coverage is provided for those in bold):

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine
  • Pay-TV households and connections
  • OTT video users
  • Retail revenue (spend)
  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)
Table of Contents

Table of Contents

  • Executive summary
  • Regional trends
  • Country - level trends
  • Forecast methodology and assumptions
  • About the authors and Analysys Mason
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