Market Research Report
Connected Consumer Survey 2020: OTT Communication and Social Media Services in Europe and the USA
|Published by||Analysys Mason||Product code||988574|
|Published||Content info||11 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: OTT Communication and Social Media Services in Europe and the USA|
|Published: February 12, 2021||Content info: 11 Slides||
"Video communication has become the central element of the consumer communication and social media experience."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communication and social media services.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.