Market Research Report
Connected Consumer Survey 2020: 5G, Data Consumption and Monetisation in the Middle East
|Published by||Analysys Mason||Product code||991365|
|Published||Content info||4 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: 5G, Data Consumption and Monetisation in the Middle East|
|Published: February 25, 2021||Content info: 4 Slides||
"Operators should introduce new bundles to support the adoption of 5G and maximise returns."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on data consumption and monetisation, and the impact of 5G on customer satisfaction metrics. The survey was conducted in association with On Device Research.
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 3750 respondents in the region.