Market Research Report
Connected Consumer Survey 2020: Mobile Customer Satisfaction in the Middle East
|Published by||Analysys Mason||Product code||991367|
|Published||Content info||18 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: Mobile Customer Satisfaction in the Middle East|
|Published: February 25, 2021||Content info: 18 Slides||
"Our results suggest that operators should improve the functionality and utility of their digital channels."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with On Device Research.
The survey was conducted in association with On Device Research between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country, and 3750 in the region.