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Market Research Report

Pay TV and OTT Video in Developed Asia-Pacific: Trends and Forecasts 2020-2025

Published by Analysys Mason Product code 991597
Published Content info 17 Slides
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Pay TV and OTT Video in Developed Asia-Pacific: Trends and Forecasts 2020-2025
Published: March 1, 2021 Content info: 17 Slides
Description

"Total revenue from pay-TV and OTT video services in developed Asia-Pacific will grow by USD6.6 billion (35%) between 2020 and 2025."

Total retail revenue from pay-TV and OTT video services in developed Asia-Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.

THIS REPORT PROVIDES:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts and in-depth coverage for four individual countries and developed Asia-Pacific as a whole.

Geographical coverage and key metrics:

Geographical coverageKey performance indicators

  Regions modelled

  • Developed Asia-Pacific

  Countries modelled
individually

  • Australia
  • Japan
  • New Zealand
  • South Korea
  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU

  Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

   

  OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)
Table of Contents

Table of Contents

  • Executive summary
  • Regional trends
  • Country-level trends
  • Forecast methodology and assumptions
  • About the authors and Analysys Mason
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