Notice: Global Information Announces Listing on JASDAQ Standard Market of the Tokyo Stock Exchange

Cover Image
Market Research Report

Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific

Published by Analysys Mason Product code 991598
Published Content info 17 Slides
Delivery time: 1-2 business days
Price
Back to Top
Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific
Published: March 1, 2021 Content info: 17 Slides
Description

"Engagement with premium TV and OTT video services continued to grow across the developed Asia-Pacific region in 2020."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in developed Asia-Pacific (DVAP). The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption.

THIS REPORT PROVIDES:

  • new consumer insights derived from 3000 respondents in 3 different countries
  • detailed information about consumers' changing use of TV and video services
  • insight into OTT video service usage and how this relates to the use of pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumers' priorities, preferences and the factors that affect their satisfaction.

SURVEY DATA COVERAGE:

The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

GEOGRAPHICAL COVERAGE:

  • Australia
  • New Zealand
  • South Korea
Table of Contents

Table of Contents

  • Executive summary
  • The effect of the COVID-19 pandemic
  • OTT video stacking and competition
  • Pay-TV provider differentiation
  • Methodology and panel information
  • About the authors and Analysys Mason
Back to Top