Market Research Report
Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific
|Published by||Analysys Mason||Product code||991598|
|Published||Content info||17 Slides
Delivery time: 1-2 business days
|Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific|
|Published: March 1, 2021||Content info: 17 Slides||
"Engagement with premium TV and OTT video services continued to grow across the developed Asia-Pacific region in 2020."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in developed Asia-Pacific (DVAP). The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption.
The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.