Notice: Global Information Announces Listing on JASDAQ Standard Market of the Tokyo Stock Exchange

Cover Image
Market Research Report

Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific

Published by Analysys Mason Product code 991598
Published Content info 17 Slides
Delivery time: 1-2 business days
Back to Top
Connected Consumer Survey 2020: TV and Video Services in Developed Asia-Pacific
Published: March 1, 2021 Content info: 17 Slides

"Engagement with premium TV and OTT video services continued to grow across the developed Asia-Pacific region in 2020."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in developed Asia-Pacific (DVAP). The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption.


  • new consumer insights derived from 3000 respondents in 3 different countries
  • detailed information about consumers' changing use of TV and video services
  • insight into OTT video service usage and how this relates to the use of pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumers' priorities, preferences and the factors that affect their satisfaction.


The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.


  • Australia
  • New Zealand
  • South Korea
Table of Contents

Table of Contents

  • Executive summary
  • The effect of the COVID-19 pandemic
  • OTT video stacking and competition
  • Pay-TV provider differentiation
  • Methodology and panel information
  • About the authors and Analysys Mason
Back to Top