Application-to-person Messaging: Worldwide Trends and Forecasts 2022-2027

"Businesses spent USD32 billion on A2P messaging worldwide in 2022; this will grow to USD43 billion by 2027."

The volume of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels to support their interactions with customers and to recruit new customers. Person-to-person (P2P) SMS messaging traffic has been progressively overtaken by traffic from third-party apps, but SMS is currently still the most-used channel for A2P communication, and will remain so until 2027.

This report provides:

• an outlook on the A2P messaging services market worldwide, including:
  • traffic estimates and forecasts up to 2027
  • business spend estimates and forecasts up to 2027
  • traffic and spend by use case
  • traffic and spend by industry vertical

• a breakdown of the A2P messaging services market by region.