Market Research Report
Electrolyte Mixes Market with COVID-19 Impact Analysis, By Type, By Packaging, By Concentration, and By Region - Size, Share, & Forecast from 2021-2027
|Electrolyte Mixes Market with COVID-19 Impact Analysis, By Type, By Packaging, By Concentration, and By Region - Size, Share, & Forecast from 2021-2027|
Published: April 1, 2021
AnalystView Market Insights
Content info: 288 Pages
Delivery time: 2-3 business days
The Global Electrolyte Mixes Market was valued at USD 3.56 billion by 2020, growing with 12.4% CAGR during the forecast period, 2021-2027.
Electrolyte mixes are drinks that help to replenish water during workouts. These drinks often contain sodium, potassium, calcium, and magnesium, which help combat dehydration, delay fatigue, and prevent muscle cramping. Electrolytes play an important role in maintaining the body's pH levels and helping cells absorb and use the fluids that are consumed by the body. Moreover, it also helps in regulating nerve and muscle function, balance blood acidity and pressure, hydrate the body and help rebuild damaged tissue. Coconut water is a great natural electrolyte drink that helps to rehydrate and restore electrolyte balance.
Among types, the ready-to-drinks segment holds a leading share in the overall electrolyte mixes market and expected to continue its dominance over the forecast period. According to the (International Wine and Spirits Registry), IWSR Suggests that in 2018 the global Ready-to-drinks market grew 5% by volume compared to 2017, and is expected to grow by over 23% between 2019 and 2023. The Japan and U.S. remain the biggest Ready-to-drinks markets with a forecast of 52% over the next five years in America. On the other hand, the shots segment is expected to grow at the fastest CAGR during the forecast period owing to various benefits offered by the electrolyte shots such as travel-ready and convenience.
On the basis of packaging, the plastic bottle dominated the market during 2019 and expected to hold its dominance during the forecast period owing to the wide availability of plastic bottles globally. PET is becoming popular for packaging soft drinks due to the numerous benefits they provide both to manufacturers and consumers. Over 70% of soft drinks globally are packaged in PET plastic bottles. Moreover, players across the globe are opting for strategies to eliminate plastic waste, which thereby, supports the growth of PET bottles across the forecast period. For instance, in December 2020, Pepsi Co announced to eliminating all virgin plastic from its Pepsi brand beverage bottles sold in nine European Union markets by 2022. Moreover, North America held the largest share in the global electrolyte mixes market owing to strong adoption coupled with rising health awareness in the region.
Key manufacturers in the market are focusing on various strategies such as mergers, acquisitions along with new product launches in the market. For instance, in September 2020, Unilever acquired Liquid I.V., U.S-based health-science nutrition, and Wellness Company. With the help of this acquisition, the Liquid I.V. Company aims to expand its product portfolio across the globe. Likewise, in July 2020, MOXiLIFE Nutrition launched its first gut-healthy electrolyte drink mix, as MOXiLyte Concentrate Electrolyte drink mix. The MOXiLyte is available in 3 flavors i.e. vicious citrus, mad mango, and big berry lemonade. In August 2019, CSIR-CFTRI launched its protein electrolyte During Workout drink SOAR at CSIR-CFTRI Campus, in Mysuru, Karnataka. SOAR is an all-natural protein electrolyte hydration drink and aims to provide instant energy during training.
Key features of the study:
This proposed research study on Electrolyte Mixes Market provides market size (US$ million), compound annual growth rate (CAGR %) and forecast estimation (2020-2027), considering 2019 as the base year
The research report elucidates potential growth opportunities across different segments/countries and explains attractive investment proposition matrix for Electrolyte Mixes Market
The overall report identifies new investment opportunities, challenges faced by established players, and growth factors to sustain in the Electrolyte Mixes Market
Impact of COVID-19 on Electrolyte Mixes Market size, forecast, CAGR, and market dynamics are discussed in detail under the research scope. Detailed insight on Electrolyte Mixes Market post-COVID will also be covered.
In order to give the users of this report a comprehensive view on the Electrolyte Mixes Market, we have also included competitive landscape and key innovator analysis for the Electrolyte Mixes Market.
The study encompasses a growth prospect mapping analysis, wherein all the industry segments are benchmarked based on their market size, growth rate and end-user's attractiveness.
The report offers detailed company profiling featuring major market participants which will help users to understand their financial information and strategic initiatives of players operating in the Electrolyte Mixes Market.
In addition, the report also unveil the important acquisitions & mergers, collaborations & joint ventures, new product launch, research & development, regional expansion of major participants involved in the Electrolyte Mixes Market on global as well as regional level.
The Global Electrolyte Mixes Market report primarily caters to various stakeholders in this industry including suppliers, investors, new entrants, distributors, and financial analysts
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL ELECTROLYTE MIXES MARKET KEY PLAYERS
Prestige Brands Holdings, Inc.
The Coca-Cola Company
BA Sports Nutrition, LLC.
Ultima Health Products, Inc
Nuun & Company Inc.
Ultima Health Products, Inc.
I-Pro Sport Holdings Limited
Fonterra Co-operative Group Limited
GLOBAL ELECTROLYTE MIXES MARKET, BY TYPE
GLOBAL ELECTROLYTE MIXES MARKET, BY PACKAGING
Cans & Containers
Pouches & Sachets
GLOBAL ELECTROLYTE MIXES MARKET, BY CONCENTRATION
Less Than 100mg
10.2.7. More than 3500mg
GLOBAL ELECTROLYTE MIXES MARKET, BY REGION
Rest of Europe
Rest of APAC
Rest of LATAM
The Middle East and Africa
United Arab Emirates
Rest of MEA
List of Tables
TABLE Electrolyte Mixes Market: Regional snapshot (2019)
TABLE Europe Electrolyte Mixes Market, by Concentration, 2016-2027 (USD Million)
TABLE Middle East and Africa Electrolyte Mixes Market, by Concentration, 2016-2027 (USD Million)
List of Figures