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Market Research Report

Breakfast Cereal Market, By Material, By Distribution Channel and by Geography - Analysis, Share, Trends, Size, & Forecast From 2014 - 2025

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Breakfast Cereal Market, By Material, By Distribution Channel and by Geography - Analysis, Share, Trends, Size, & Forecast From 2014 - 2025
Published: June 1, 2019 Content info: 118 Pages
Description

Title:
Breakfast Cereal Market, By Material (Ready-to-eat Cereals and Hot cereals), By Distribution Channel (Independent Retailers, Supermarkets / hypermarkets, Specialist Retailers and Convenience Stores) and by Geography (NA, EU, APAC, and RoW) - Analysis, Share, Trends, Size, & Forecast From 2014 - 2025.

REPORT HIGHLIGHT

The breakfast cereal market was valued at USD 36.28 billion by 2017, growing with 13.7% CAGR during the forecast period, 2018-2025.

Breakfast cereal food were originally sold as milled grains of oats and wheat which required further cooking prior to consumption. This product is categorized as traditional and ready to eat cereals. Traditional products includes oats, farina, wheat, rice, and corn products. Whereas, ready to eat products comprise of flaked, gun-puffed whole grain and extruded gun-puffed cereals.

The global breakfast cereals market valued USD 33.6 billion in 2017, expanding at a CAGR of 2.8% during the study period. In 2019, the global breakfast cereals market had a volume of 5.6 million kilo and growing with 12% CAGR. These products have become more attractive as the importance of healthy foods has increased. This has also resulted in the emergence of many new, local producers who will exacerbate the level of competition.

Product Takeaway

In terms of product types, the market is divided as;

  • Ready-to-eat cereals
  • Hot cereals

Ready-to-eat category accounted for the highest revenue share. Ready to eat cereals are undeniably quick and easy to cook and becoming very popular among the users owing to the busy lifestyle. These products are fast replacing traditional breakfast menus. As the companies are introducing range of ready to eat cereals with flavors to entice customer's taste-buds. The largest markets for the Ready-to-eat Cereal products are Ireland, U.K. and Australia.

Distribution Channel Takeaway

  • Independent Retailers
  • Supermarkets / hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Other

Of these, ready-to-eat cereal is considered to be the biggest market, with over 80% market share. In terms of value, over three-quarters of breakfast cereal products are sold in hypermarkets and supermarkets.

Companies

  • Nestle S.A.
  • Marico Limited
  • General Mills, Inc.
  • Kellogg Company
  • Bagrrys India Limited
  • Sanitarium Health
  • B&G Foods Inc.
  • PepsiCo
  • Attune foods
  • Post Foods LLC
  • Bob's Red Mill Natural Foods

The global breakfast cereals market sees a strong presence of players such as General Mills, Kellogg and Cereal Partners Worldwide. Kellogg's dominated the market in terms of value, with a share of over 35%. Whereas, the top three market players account for over 55% of the total market value. The industry is fairly concentrated, both in terms of the major producers and sales channels.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year - 2014 & 2016
  • Base Year - 2017
  • Estimated Year - 2018
  • Projected Year - 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies
  • Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY PRODUCT

  • Ready-to-eat cereals
  • Hot cereals

MARKET, BY DISTRIBUTION CHANNEL

  • Independent Retailers
  • Supermarkets / hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Other

MARKET, BY REGION

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Rest of APAC
  • Rest of the World
    • Middle East and Africa
    • Latin America
Table of Contents

TABLE OF CONTENT

1. BREAKFAST CEREAL MARKET OVERVIEW

  • 1.1. Study Scope
  • 1.2. Assumption and Methodology

2. EXECUTIVE SUMMARY

  • 2.1. Market Snippet
    • 2.1.1. Market Snippet by Product
    • 2.1.2. Market Snippet by Distribution Channel
    • 2.1.3. Market Snippet by Region
  • 2.2. Competitive Insights

3. BREAKFAST CEREAL KEY MARKET TRENDS

  • 3.1. Market Drivers
    • 3.1.1. Impact Analysis of Market Drivers
  • 3.2. Market Restraints
    • 3.2.1. Impact Analysis of Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Market Future Trends

4. BREAKFAST CEREAL INDUSTRY STUDY

  • 4.1. Porter's Five Forces Analysis
  • 4.2. Marketing Strategy Analysis
  • 4.3. Growth Prospect Mapping

5. BREAKFAST CEREAL MARKET LANDSCAPE

  • 5.1. Market Share Analysis
  • 5.2. Key Innovators
  • 5.3. Breakdown Data, by Key manufacturer
    • 5.3.1. Established Player Analysis
    • 5.3.2. Emerging Player Analysis

6. BREAKFAST CEREAL MARKET - BY PRODUCT

  • 6.1. Overview
    • 6.1.1. Segment Share Analysis, By Product, 2017 & 2025 (%)
  • 6.2. Ready-to-eat cereals

6.2.1. Overview

6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 6.3. Hot cereals

6.3.1. Overview

6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

7. BREAKFAST CEREAL MARKET - BY DISTRIBUTION CHANNEL

  • 7.1. Overview
    • 7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
  • 7.2. Independent Retailers

7.2.1. Overview

7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 7.3. Supermarkets / hypermarkets

7.3.1. Overview

7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 7.4. Specialist Retailers

7.4.1. Overview

7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 7.5. Convenience Stores

7.5.1. Overview

7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 7.6. Others

7.6.1. Overview

7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

8. BREAKFAST CEREAL MARKET- BY GEOGRAPHY

  • 8.1. Introduction
    • 8.1.1. Segment Share Analysis, By Region, 2017 & 2025 (%)
  • 8.2. North America

8.2.1. Overview

8.2.2. Key Manufacturers in North America

8.2.3. North America Market Size and Forecast, By Country, 2014 - 2025 (US$ Million)

8.2.4. North America Market Size and Forecast, By Product, 2014 - 2025 (US$ Million)

8.2.5. North America Market Size and Forecast, By Distribution Channel, 2014 - 2025 (US$ Million)

    • 8.2.6. U.S.

8.2.6.1. Overview

8.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.2.7. Canada

8.2.7.1. Overview

8.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 8.3. Europe

8.3.1. Overview

8.3.2. Key Manufacturers in Europe

8.3.3. Europe Market Size and Forecast, By Country, 2014 - 2025 (US$ Million)

8.3.4. Europe Market Size and Forecast, By Product, 2014 - 2025 (US$ Million)

8.3.5. Europe Market Size and Forecast, By Distribution Channel, 2014 - 2025 (US$ Million)

    • 8.3.6. France

8.3.6.1. Overview

8.3.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.3.7. Germany

8.3.7.1. Overview

8.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.3.8. Rest of Europe

8.3.8.1. Overview

8.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 8.4. Asia Pacific (APAC)

8.4.1. Overview

8.4.2. Key Manufacturers in Asia Pacific

8.4.3. Asia Pacific Market Size and Forecast, By Country, 2014 - 2025 (US$ Million)

8.4.4. Asia Pacific Market Size and Forecast, By Product, 2014 - 2025 (US$ Million)

8.4.5. Asia Pacific Market Size and Forecast, By Distribution Channel, 2014 - 2025 (US$ Million)

    • 8.4.6. China

8.4.6.1. Overview

8.4.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.4.7. India

8.4.7.1. Overview

8.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.4.8. Rest of APAC

8.4.8.1. Overview

8.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

  • 8.5. Rest of the World

8.5.1. Overview

8.5.2. Key Manufacturers in Rest of the World

8.5.3. Rest of the World Market Size and Forecast, By Country, 2014 - 2025 (US$ Million)

8.5.4. Rest of the World Market Size and Forecast, By Product, 2014 - 2025 (US$ Million)

8.5.5. Rest of the World Market Size and Forecast, By Distribution Channel, 2014 - 2025 (US$ Million)

    • 8.5.6. Latin America

8.5.6.1. Overview

8.5.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

    • 8.5.7. Middle East and Africa

8.5.7.1. Overview

8.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 - 2025, (US$ Million)

9. KEY VENDOR ANALYSIS

  • 9.1. Nestle S.A.

9.1.1. Company Snapshot

9.1.2. Financial Performance

9.1.3. Product Benchmarking

9.1.4. Strategic Initiatives

  • 9.2. Marico Limited
  • 9.3. General Mills, Inc.
  • 9.4. Kellogg Company
  • 9.5. Bagrrys India Limited
  • 9.6. Sanitarium Health
  • 9.7. B&G Foods Inc.
  • 9.8. PepsiCo
  • 9.9. Attune foods
  • 9.10. Post Foods LLC
  • 9.11. Bob's Red Mill Natural Foods
  • 9.12. Cereal Partners Worldwide

10. 360 DEGREE ANALYSTVIEW

11. APPENDIX

  • 11.1. Research Methodology
  • 11.2. References
  • 11.3. Abbreviations
  • 11.4. Disclaimer
  • 11.5. Contact Us

List of Tables

  • TABLE List of data sources
  • TABLE Market drivers; Impact Analysis
  • TABLE Market restraints; Impact Analysis
  • TABLE Breakfast Cereal market: Product snapshot (2018)
  • TABLE Segment Dashboard; Definition and Scope, by Product
  • TABLE Global Breakfast Cereal market, by Product 2014-2025 (USD Million)
  • TABLE Breakfast Cereal market: Distribution Channel snapshot (2018)
  • TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
  • TABLE Global Breakfast Cereal market, by Distribution Channel 2014-2025 (USD Million)
  • TABLE Breakfast Cereal market: Regional Snapshot (2018)
  • TABLE Segment Dashboard; Definition and Scope, by Region
  • TABLE Global Breakfast Cereal market, by Region 2014-2025 (USD Million)
  • TABLE North America Breakfast Cereal market, by Country, 2014-2025 (USD Million)
  • TABLE North America Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE North America Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE U.S. Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE U.S. Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Canada Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Canada Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Europe Breakfast Cereal market, by country, 2014-2025 (USD Million)
  • TABLE Europe Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Europe Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Germany Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Germany Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE U.K. Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE U.K. Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Rest of the Europe Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Rest of the Europe Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Asia Pacific Breakfast Cereal market, by country, 2014-2025 (USD Million)
  • TABLE Asia Pacific Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Asia Pacific Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Japan Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Japan Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE China Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE China Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Rest of Asia Pacific Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Rest of Asia Pacific Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Rest of the World Breakfast Cereal market, by country, 2014-2025 (USD Million)
  • TABLE Rest of the World Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Rest of the World Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Latin America Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Latin America Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)
  • TABLE Middle East and Africa Breakfast Cereal market, by Product, 2014-2025 (USD Million)
  • TABLE Middle East and Africa Breakfast Cereal market, by Distribution Channel, 2014-2025 (USD Million)

List of Figures

  • FIGURE Breakfast Cereal market segmentation
  • FIGURE Market research methodology
  • FIGURE Value chain analysis
  • FIGURE Porter's Five Forces Analysis
  • FIGURE Market Attractiveness Analysis
  • FIGURE Competitive Landscape; Key company market share analysis, 2018
  • FIGURE Product segment market share analysis, 2017 & 2025
  • FIGURE Product segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Ready to eat cereal market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Hot cereal market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Distribution Channel segment market share analysis, 2017 & 2025
  • FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Independent Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Supermarkets / hypermarkets market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Specialist Retailers market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Convenience Stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Regional segment market share analysis, 2017 & 2025
  • FIGURE Regional segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE North America Breakfast Cereal market share and leading players, 2018
  • FIGURE Europe Breakfast Cereal market share and leading players, 2018
  • FIGURE Asia Pacific Breakfast Cereal market share and leading players, 2018
  • FIGURE Latin America Breakfast Cereal market share and leading players, 2018
  • FIGURE Middle East and Africa Breakfast Cereal market share and leading players, 2018
  • FIGURE North America market share analysis by country, 2018
  • FIGURE U.S. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Canada market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Europe market share analysis by country, 2018
  • FIGURE U.K. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Germany market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Rest of the Europe market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Asia Pacific market share analysis by country, 2018
  • FIGURE India market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE China market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Rest of Asia Pacific market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Rest of the World market share analysis by country, 2018
  • FIGURE Latin America market size, forecast and trend analysis, 2014 to 2025 (USD Million)
  • FIGURE Middle East and Africa market size, forecast and trend analysis, 2014 to 2025 (USD Million)
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