Market Research Report
General Medicine Education Publishing Market, By Types (Electronic & Online Publishing Market and Print Publishing Market ), and By Geography (EU, NA, APAC, LATAM, and MEA) - Analysis, Size, Share, Trends, & Forecast from 2020-2026
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|General Medicine Education Publishing Market, By Types (Electronic & Online Publishing Market and Print Publishing Market ), and By Geography (EU, NA, APAC, LATAM, and MEA) - Analysis, Size, Share, Trends, & Forecast from 2020-2026|
|Published: June 1, 2020||Content info: 205 Pages||
General Medicine Education Publishing Market, By Types (Electronic & Online Publishing Market [Mobile Applications, Multimedia Content, Online Reference Tools, Electronic & Digital Textbooks and References Books, Hospital Training, Testing & Self-Assessment, and Distance Learning] and Print Publishing Market [Print Textbooks & Reference Books, Custom Content Publishing, Testing & Self-Assessment, Distance Learning, and Hospital Training]), and By Geography (EU, NA, APAC, LATAM, and MEA) - Analysis, Size, Share, Trends, & Forecast from 2020-2026.
General medicine education publishing market was valued at USD 3.87 billion by 2019, growing with 6.8% CAGR during the forecast period, 2020-2026.
General medicine also called internal medicine, deals with the diagnosis, treatment, and prevention of diseases that are associated with internal organs. The career and training pathways in general medicine vary all across the globe. For example, general medicine in the U.S. can be pursued after a pre-med-course of 3 years, which is a basic course in medicine.
The growing adoption of online courses for internal medicine and the rise in the number of digital sales are the major factors boosting the growth of the global general medicine education publishing market. For instance, Springer Books launched a new collection of peer-reviewed, standalone, and educational videos related to internal medicine courses on its online content platform. The increasing demand for e-books and the importance of custom content publishing are other factors propelling market growth.
In addition, the rising prevalence of various ailments caused due to an unhealthy lifestyle has increased the demand for general medicine contents of education publishing across various regions. However, a longer educational period for medicine courses and higher pay for different specialized courses are predicted to hamper the market growth in the coming future. On the contrary, various organizations such as public corporations and schools use the internet as an intuitive and interactive medium to train their employees, and students is expected to provide lucrative growth opportunities in the overall market in the future.
"Print publishing market segment is anticipated to be most lucrative during the forecast period"
Based on types, the overall market for general medicine education publishing market is categorized into electronic & online and print publishing. The electronic & online publishing segment is further sub-categorized into online reference tools, mobile applications, multimedia content, testing & self-assessment, electronic & digital textbooks and reference books, distance learning, and hospital training. The print publishing market is further sub-categorized into print textbooks & reference books, custom content publishing, testing & self-assessment, distance learning, and hospital training.
The print publishing market segment accounted for the largest market share in 2019 and is projected to grow at a significant rate during the forecast period. This is majorly owing to the increasing popularity of print on demand and rising penetration of publishing companies to focus more on printing limited copies of novel titles. The custom content publishing sub-segment of the print publishing market is anticipated to be most lucrative amongst the other sub-categories. Custom content publishing helps publishers to reduce wastage and allow authors to print their work at considerably lower cost by phasing out the requirement for huge offset print runs.
On the other hand, the electronic & online publishing segment held a significant market share in 2019 and is projected to grow at a fast pace throughout the forecast. This is mainly owing to the growing impact of e-books. In addition, the reading behavior and publishing landscape have been reshaped by the emergence of online subscription models, smart devices, and e-books. With electronic & online publishing, content publishing has also become more economical, quicker, and easier. Thus, the availability of e-books on e-commerce websites and ease of accessing multiple e-books at a time is likely to propel the segmental market growth.
"North America region to be most lucrative by 2026"
Depending on the region, the worldwide industry is divided into Europe, North America, Middle East & Africa, Asia Pacific, and Latin America. The North America region accounted for the majority of share in the global market in 2019 and is expected to continue its dominance throughout the forecast. This is majorly due to the growing need for quality content publishing as it is recognized as an emerging profession. Additionally, the growing demand for e-books and custom content publishing is anticipated to propel the regional market growth by 2026.
On the other hand, the Asia Pacific region is estimated to witness substantial growth and create growth opportunities for market vendors during the forecast period. Growing demand for digital textbooks coupled with rising adoption of technology in the education industry is considered to be the primary factor for regional growth. China has emerged as one of the major markets for general medicine education publishing in the Asia Pacific region.
The digital sales in the global general medicine education publishing market have witnessed a drastic downfall due to the outbreak of COVID-19 all across the globe. The e-books segment is observed to be in loss, whereas, the sales for journal subscription models and database & tools is stable in this pandemic situation. Many governments of various countries worldwide are pushing research & development spending for the overall market to recover during the forecast period. The push for more research will work for hand in hand with the current push for open access in the academic world. The key players are also increasingly investing in R&D activities to sustain during this uncertain time. For instance, John Wiley & Sons in an investor update have called their financial position vitally strong, but the global isolation measures aimed to prevent the COVID-19 spread are expected to have a significant unfavorable impact on the fourth-quarter results.
KEY VENDOR TAKEAWA
The major players operating in the global general medicine education publishing industry include Reed Elsevier, Kaplan Inc., Thieme Medical Publishers, MCGRAW-HILL, Springer Books, John Wiley & Sons, Inc., Wolters Kluwer, and RELX plc. These players are adopting several strategies such as new product launches to hold a strong position in the global market.
For instance, in March 2020, the leading provider of learning and education solutions, McGraw-Hill partnered with NEWA to connect assessment and curriculum with the goal to improve student outcomes and meet the needs of the modern classroom for internal medicine education courses.
The market size and forecast for each segment and sub-segments has been considered as below:
Historical Year - 2015 to2018
Base Year - 2019
Estimated Year - 2020
Projected Year - 2026
Traders, Distributors, and Suppliers
Government and Regional Agencies
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL GENERAL MEDICINE EDUCATION PUBLISHING MARKET PLAYERS
Thieme Medical Publishers
John Wiley & Sons, Inc.
GLOBAL GENERAL MEDICINE EDUCATION PUBLISHING MARKET, BY TYPES
Electronic & Online Publishing Market
Online Reference Tools
Electronic and Digital Textbooks & Reference Books
Testing & Self-Assessment
Custom Content Publishing
Print Textbooks and Reference Books
Testing & Self-Assessment
GLOBAL GENERAL MEDICINE EDUCATION PUBLISHING MARKET, BY REGION
Rest of Europe
Rest of APAC
Rest of LATAM
The Middle East and Africa
United Arab Emirates
Rest of MEA