PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1107143
PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1107143
The Europe lawn mower market is expected to grow at a CAGR of 7.46% during 2022-2027
The research report offers revenue forecasts and insights in terms of unit volumes during the forecast period. In 2021, Europe accounted for nearly 35% of the global lawn mowers market, and it is expected to grow at a CAGR of 7.46% during the forecast period. The market is expected to witness the sale of 16484 thousand units of lawn mowers in Europe in 2027. The growth is attributed to the increasing construction of public gardens, parks, and commercial business complexes across various European countries. In addition, the high penetration of green spaces in Northern and Western Europe supports the demand for lawn mowers in the European market. However, in Eastern & Central Europe, the market will witness sluggish demand in the residential segment because of the low popularity of garden and lawn beautification among households.
KEY HIGHLIGHTS OF THE EUROPE LAWN MOWER MARKET:
With sustainable practices integrated into landscapes in Europe, significant innovations in battery technology are expected to grow more than ever. Therefore, lithium-ion technologies are anticipated to grow at a rapid pace. The sustainability directives have also given rise to the mulching trend. It enables sustainable soil fertilization and relieves the operator from the inconvenience of gathering grass. Vendors are thus adding mulching capabilities to their mowers which is projected to support the market growth.
The increasing government initiatives to regulate the noise levels encourage the vendors to launch new models with additional features. For instance, Directive 2000/14/EC of the European Commission has set various regulations and guidelines for the noise emissions of outdoor equipment, leading to the development of lawnmowers with lower noise emissions in the European market.
The high gasoline prices in various European countries such as Norway, Finland, Iceland, and others due to the Russia and Ukraine conflict is expected to hamper the demand for gasoline-based lawn mowers in the respective markets. However, the government's efforts to reduce the fuel prices by cutting down the tax rates are likely to reduce the impact on the gasoline-based lawn mowers market.
Several European countries have witnessed the growing popularity of artificial turf among consumers in recent years. Moreover, soccer fields across Europe have already started using artificial grass, which will hinder the growth of professional lawn mowers in the market. According to Arizton Advisory and Intelligence's global artificial turf market report, the industry is growing at a CAGR of 7.8% from 2022 to 2027.
The offline distribution channel dominated the market, accounting for a revenue share of 62.39% in 2021, and is expected to grow significantly during the forecast period due to high customer preference to comprehend the functionalities and uses of the product before making the final purchase. The entry of traditional garden equipment manufacturers into the market has increased the sale of lawn mowers through offline channels such as specialty stores and supermarkets worldwide. Although the trend of selling these devices online is rising, a significant share of lawn mower distribution takes place through specialty stores.
Segmentation by Product
Segmentation by Fuel Type
Segmentation by End-User
Segmentation by Drive Type
Segmentation by Start Type
Segmentation by Blade Type
Segmentation by Distribution Channel
Segmentation by Region
GOVERNMENT INITIATIVES TO EXPAND GREEN AREAS:
EUROPE LAWN MOWER MARKET TRENDS & OPPORTUNITIES
Growing Home Ownership & Home Improvement
VENDOR LANDSCAPE
Husqvarna Group, KUBOTA Corporation, Stanley, Black & Decker, STIGA Group, and The Toro Company are some of the leading players dominating the Europe lawn mowers market. The market competition is expected to intensify further with increased product extensions, growth in technological innovations, and mergers and acquisitions. A rise in product/service expansions, technical advancements, and M&As are expected to exacerbate industry competitiveness further. Arizton assumes that international players will develop inorganically in the future by acquiring regional or local players. Several companies are also shifting their policy towards expansion and profitable growth to realize the full potential of market leadership.
Key Vendors
Other Prominent Vendors
KEY QUESTIONS ANSWERED
LIST OF TABLES