PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1140532
PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1140532
The global zero turn mowers market is expected to grow at a CAGR of 5.80% during 2022-2027.
MARKET OVERVIEW
MARKET TRENDS AND OPPORTUNITIES
The construction of various hotels is expected to support the global zero turn mowers market growth. In Q1 2021, in Europe, more than 40 hotels were opened. In Germany, Markisches Zentrum Redevelopment is a construction project for building new office space, which is expected to be completed by 2023. The projects involve shopping centers, retail spaces, offices, health centers, residential towers, and hotels.
The smart city initiatives are driving the adoption of smart products by the population, thereby improving the individual's living standard. It also expects to monitor and address environmental issues. Hence, energy conservation and efficiency remain the key focus areas of smart city initiatives. Abu Dhabi's economic plan 2030 initiatives are increasingly promoting green and sustainable living. Moreover, smart infrastructure such as smart buildings is expected to drive the global zero-turn mowers market during the forecast period.
SEGMENTATION ANALYSIS
INSIGHTS BY FUEL TYPE
By fuel type, gasoline-powered zero-turn lawn mowers lead the global zero turn mowers market. The highest share of the gasoline-based zero turn mowers market is attributed to their high power compared to battery-based lawn mowers. Moreover, these zero-turn lawn mowers are suitable for tall, thick, and dense grass and get the mowing job done in a shorter period than other mowers.
The rising lawn care and backyard beautification in the residential sector will help the electric-powered zero turn mowers segment gain market share during the forecast period. The segment will grow owing to the rising demand for eco-friendly lawn mowers.
Segmentation by Fuel Type
INSIGHTS BY HORSEPOWER TYPE
The 18-24 HP segment leads the global zero turn mowers market by horsepower type. The zero-turn lawn mowers market is categorized as 18-24 HP, >24 HP, and 24 HP mowers are expected to witness the fastest growth at a CAGR of 6.29% due to the increasing green spaces and golf courses as they can easily mow 4-7 lands.
Segmentation by Horsepower Type
INSIGHTS BY END-USER
Professional landscaping zero-turn lawn mowers dominate the global zero turn mowers market by end-user category. The professional landscaping segment has the highest revenue share of 32.52% in the market, ascribed to the growing demand for lawn care and maintenance activities. End-users with low budgets prefer to hire professional landscaping services, which reduces the one-time initial cost and enables individuals to maintain their lawns.
Segmentation by End-User
INSIGHTS BY BLADE TYPE
The global standard blade zero-turn lawn mower is growing at a CAGR of 5.32% during the forecast period and is the largest blade type segment. Standard blades are also known as straight mower blades. It is the most-used blade in lawn mowers that rotates horizontally. The edges of these blades are slightly curved, creating a constant airflow as the blade rotates, producing suction and cutting action. These blades are commonly used in lawn mowers that discharge grass debris sideways. The lawn mowers with these blades are ideal for yards with thick patches of grass.
Segmentation by Blade Type
INSIGHTS BY START TYPE
By start type, push start zero-turn lawn mowers lead the global zero turn mowers market. The push-start lawn mowers use an electrical circuit to power the engine efficiently and quickly. However, this does not mean that the push-button start is only used on lawn mowers with electric power. It can be found in gas-powered and propane-powered zero-turn lawn mowers as well.
Segmentation by Start Type
INSIGHTS BY DISTRIBUTION CHANNEL
The distribution channel encompasses offline and online distribution channels. Zero-turn lawn mowers are sold across manufacturers, dealers, distributors, specialty stores, sites such as amazon & eBay, etc. The offline distribution channel dominates the global zero turn mowers market and accounts for a revenue share of 61.68%. Factors such as the more significant reach in areas lacking connectivity and consumers' trust associated with personally experiencing the quality of the products are driving the growth of the offline segment.
Segmentation by Distribution Channel
GEOGRAPHICAL ANALYSIS
North America accounts for a revenue share of 39.30% and dominates the global zero turn mowers market. The high demand is attributed to the presence of many golf courses and the increased demand for landscaping services due to the widespread green areas across the region. The country holds well-established economies U.S. and Canada. The need for mowers is ascribed to the country's growing number of golf courses. In 2022, the U.S. will open 22 new golf courses across the region. North America accounts for about 50% of the world's overall number of golf courses.
However, Europe is expected to witness the fastest growth rate due to the increasing demand from the hospitality sector. Europe is significantly growing at the highest CAGR of 6.59% due to the extensive penetration of green areas across the region. Moreover, the increasing government efforts to cut down the dangerous impact of gas-powered lawn mowers, such as harmful air and noise pollution, are encouraging the adoption of electric cordless zero-turn lawn mowers, which are expected to support the market growth.
In APAC, the growth of the global zero-turn lawn mowers market is mainly driven by Australia, China, and Japan. The rising demand for autonomous equipment in these countries is supported by their strong economic growth, increased construction activities, and higher disposable income among the population. Moreover, Japan is considered the leading start-up and technology ecosystem.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The market comprises various vendors, including Deere & Company, Husqvarna Group, KUBOTA Corporation, STIGA, ARIENS CO., and others. Among the vendors, there is intense competition for zero turn mowers market share. As a result, a lot of mergers & acquisitions are taking place to develop and enhance the offerings to survive in the market. Market leaders are currently highlighting the adoption of energy-efficient goods owing to the increasing trend of using less-carbon energy sources. It is due to growing environmental issues such as global warming combined with gasoline or exhaust emissions.
Key Vendors
Other Prominent Vendors
Recent Developments
KEY QUESTIONS ANSWERED
LIST OF TABLES