PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1158464
PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1158464
The Europe zero turn mowers market is expected to grow at a CAGR of 6.59% during 2022-2027.
MARKET INSIGHTS
The U.K. is the leading European country in the zero turn mowers market. The Europe zero turn mowers market is witnessing continuous growth due to the increasing development of green acreage. Growing awareness for sustainable products due to the initiatives taken up by the government is expected to raise the demand for cordless zero-turn mowers. Additionally, the growing demand for landscaping services across golf courses, sports fields, and public parks fuels the development of the zero turn mowers industry.
Furthermore, the expansion of green acreage by the government through the construction of public parks, playgrounds, and laws is boosting the demand for zero-turn lawn mowers. Backyards and lawn areas are highly popular among European households to increase the property's aesthetic appearance. Also, with the rising interest in gardening and lawn care activities, the demand for landscaping services is growing significantly, pushing the demand for equipment in the industry.
Sustainable purchasing is increasingly gaining momentum among the consumer, resulting in the consumer preference for equipment that reduces harmful emissions, thereby offering substantial growth opportunities to battery-powered zero turn mowers in the Europe zero turn mowers market. Long battery life and lower price are the key factors to increasing the market growth of battery-powered zero-turn lawn mowers.
KEY HIGHLIGHTS
INDUSTRY OPPORTUNITIES & TRENDS
Rising Demand For Electric Zero-Turn Lawn Mowers
The industry for electric mowers is witnessing exponential growth in the Europe zero turn mowers market due to the increasing demand for convenience, effectiveness, and efficiency across various end-users. The factors such as eliminating harmful emissions and lowering noise levels with better comfort and smart features are boosting the industry's demand for electric-powered lawn mowers. Manufacturing electric lawn mowers have become necessary to bridge the variety gap and meet the requirement for productivity and efficiency. Many end customers of electric zero-turn mowers have migrated from tractor mowers. These are typically used when there is significant ground to cover as they have a precision turn and work faster than other mowers.
Growing Adoption Of Green Spaces & Green roofs
Green roofs improve the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. Green roofs can help reduce air pollution by checking the status of CO2 in the air. Therefore, adopting green roofs would certainly combat the growing air pollution problem in the country. Thus, these green roof initiatives would drive the Europe zero turn mowers market during the forecast period.
The Increasing Number of Golf Courses
In 2020, there were more than 8940 golf courses spread over 151 countries, with most of the courses concentrated in the top golfing countries, including Argentina, the U.K., Germany, Austria, France, Italy, and others. England, Germany, and France are the primary markets for the number of golf courses. Hence, these countries are expected to generate the highest demand in the Europe zero turn mowers market.
SEGMENTATION ANALYSIS
Segmentation by Fuel Type
Segmentation by Horsepower Type
Segmentation by End-User
Segmentation by Blade Type
Segmentation by Start Type
Segmentation by Distribution Channel
REGIONAL ANALYSIS
The U.K. is expected to observe the fastest growth rate in the Europe zero turn mowers market during the forecast period. The country is growing at the highest CAGR of 6.69% in Europe. The growth is ascribed to the significant penetration of regional green areas. Moreover, the rising governmental efforts to cut down harmful effects of gasoline-based lawn mowers, such as toxic emissions and noise pollution is, encouraging the adoption of lawn mowers, which is expected to support the industry growth. Also, initiatives such as greener Britain, Greening of the city of Paris, and several others are expected to support the market growth.
In 2021 Germany accounted for a share of 13.39% and was the second leading industry in the Europe zero turn mowers market. The presence of many sports stadiums or arenas, including tennis, football, golf, and others, supports the demand for zero turn mowers in the country. The country hosts various sports events annually that call for the continuous upgradation of stadiums.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The Europe zero turn mowers market is moderately fragmented, with many local and international players. As consumers expect constant advancements and upgrades in garden equipment, the increasingly changing economic environment may have a negative impact on vendors. The current condition urges suppliers to adjust and improve their value proposition to attain a strong business existence.
Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the Europe zero turn mowers market. The competition among these leading players on the global stage is high. Several players offer various gardening equipment to achieve economies of scale. Other players in the industry are Ariens Company, Bobcat, and Briggs & Stratton. The acquisition strategy was followed by most of the players on the path to becoming industry leaders. The concentration of markets in developed countries such as the U.K., Germany, and other Western European countries is high. The competition between vendors is mainly based on offerings and pricing.
Key Vendors
Other Prominent Vendors
KEY QUESTIONS ANSWERED
LIST OF TABLES