PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1158477
PUBLISHER: Arizton Advisory & Intelligence | PRODUCT CODE: 1158477
The U.S. self propelled lawn mowers market is expected to grow at a CAGR of 5.22% during 2022-2027.
INDUSTRY INSIGHTS
The landscaping industry is one of the key contributors to the U.S. self propelled lawn mowers market. Florida, California, and New York are the key landscaping service markets. Moreover, single-family homes with an average income of over $95,000 are boosting the landscaping service industry across the country, which is expected to support the U.S. self propelled lawn mowers market.
The U.S. self propelled lawn mowers market shipments are expected to reach 3,342.68 thousand units by 2027. The industry witnessed a moderate rise in demand across the U.S. due to the increased participation in landscaping activities and increased government investments in parks & playground construction. Moreover, the penetration of over 600,000 landscaping service providers across the country supports industry growth.
The self-propelled mowers are ideal for lawns spread over an area of 0.25 acres (10,890 square feet) to 1 acre (43,560 square feet). Most residential lawns across the country have an average lawn size of 10,000-15,000 square feet, which is expected to decline further due to the increasing size of American houses. Hence, such a reduction in lawn areas is expected to hamper the demand for self propelled lawn mowers in the market during the forecast period. During the pandemic, garden landscaping dominated the market among all the home improvement activities. This rise in landscaping activities supported the demand for the U.S. self propelled lawn mowers market.
KEY HIGHLIGHTS
MARKET DRIVING FACTORS
Growth in Commercial Construction
The construction of hotels, amusement parks, private & government offices, and sports & convention centers is growing, supporting the commercial construction industry. The New Jersey Department of Environmental Protection has planned to offer nearly USD 87 million in funding to non-profit land trusts and local governments for developing parks and open spaces. New York City, Los Angeles, Dallas, and Atlanta are the key cities with the largest number of hotel construction in the pipeline. In Manhattan, 12 million square feet of new office space are expected to be available by 2022. Hence, such expansion of commercial projects is expected to support the U.S. self propelled lawn mowers market.
Advances in Battery Technology
The development of Li-ion batteries has revolutionized the lawn mowing industry. Li-ion battery offers various benefits such as energy density, low self-discharge, long cycling performance, etc. One of the key focus areas for vendors is maximizing battery efficiency to improve its run time and suitability for large acreage. The declining cost of these batteries due to the increased usage of battery-powered self-propelled mowers will boost the U.S. self propelled lawn mowers market.
SEGMENTATION ANALYSIS
Segmentation by Fuel Type
Segmentation by Drive Type
Segmentation by End-User
Segmentation by Blade Type
Segmentation by Start Type
Segmentation by Distribution Channel
REGIONAL ANALYSIS
The U.S. accounts for a revenue share of 79.32% in the North American self propelled lawn mowers market. The Southern region accounts for a revenue share of 33.26% and holds the highest U.S. self propelled lawn mowers market share. The high percentage is attributed to the concentration of a large population base as compared to other regions in the U.S., leading to the presence of a large number of household units across the region and high demand for the equipment and landscaping services from the residential sector, hence supporting the industry growth.
The Western region of the U.S. is expected to witness the fastest growth rate globally, adding an incremental revenue of USD 176.74 million during the forecast period. The growth is attributed to the high median income in states such as California, Washington, Colorado, Utah, and others. Moreover, according to the U.S. Bureau of Economic Analysis, from Q2-Q3 2021, Colorado and Utah witnessed the highest increase in personal income of around 5.9% and 5.7%, respectively, in the Western region. Hence, such income growth is expected to shift consumer interest from manual to self-propelled products, thereby boosting the demand for self propelled lawn mowers in the market during the forecast period.
Segmentation by Geography
VENDOR LANDSCAPE
The U.S. self propelled lawn mower market caters to multiple vendors, such as Stanley Black & Decker, Kubota Corporation, Deere & Company, Bad Boy Mowers, CHERVON Group, and others. Since the industry is characterized by low product differentiation, the vendors try to gain a competitive edge by offering better customer service and tapping the market through word-of-mouth. Manufacturers also provide extensive discounts, promotions, and zero percent financing options to improve brand consideration and boost sales.
Key Vendors
Other Prominent Vendors
Recent Developments in the Mergers, Acquisitions & Partnerships
KEY QUESTIONS ANSWERED
LIST OF TABLES