Board Games Market - Global Outlook and Forecast 2023-2028

List of Tables

The global board games market is expected to grow at a CAGR of 13.27% from 2022 to 2028

MARKET TRENDS & DRIVERS

Strategic Product Introductions

The market is driven by the entertainment value associated with the products, and innovation in product portfolios is one of the crucial factors to sustain in the industry. Consumers' tendency to switch to various board game products has significantly increased in the past five years. Innovation plays a significant role in the board games market that runs on a tight margin. The industry has seen a lot of innovation by vendors, such as increased technology use as vendors incorporate digital components into their games to enhance the gaming experience. Vendors are focusing on introducing new themes & mechanics to create distinct and engaging experiences. For instance, "Wingspan" is a board game that features birds and their habitats, and "Gloomhaven" is a game that combines elements of role-playing games with tactical combat.

Rising Number of Board Game Cafes

With the increasing number of game cafes worldwide, businesses have drawn many buyers in the past few years. These game bars and cafes have been phenomenal success and have achieved tremendous global prominence. Board game cafes are quite common in western European countries such as the UK, France, and the North American region. Board game cafes are places where people play games and simultaneously engage with other gamers. Owing to their increasing popularity, certain cafes and shops also provide snacks and drinks during games. The increasing popularity of board game cafes is helping manufacturers to understand the kind of games that appeal to the larger section of players. This, in turn, helps vendors cater to customers' requirements, thus ensuring the steady growth of the board games market.

INDUSTRY CHALLENGE ANALYSIS

Market Disturbance Tariffs & Trade Slumps

One of the major challenges for the global board games market is the impact of global trade wars and tariffs imposed across borders. Factors such as reduced access to credit, job losses, bankruptcies, low consumer confidence, and other macroeconomic factors significantly impact the demand for board games. The economic impact of changes in trade relations between the U.S. and other countries, including the U.S. and China, or a new United States-Mexico-Canada Agreement, or even changes in the EU, such as the Brexit outcome, can have a significant impact on the financial status of major vendors such as Hasbro and Mattel.

Certain political trade tensions prevailing across the globe are a cause of concern for certain manufacturing industries. For instance, the trade war between the U.S. and China (two big industries for the board games market) is raising tension among printers across the globe having direct or indirect trade relations with these countries. There is a possible risk of further escalation and retaliatory actions between the two countries.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The puzzle type dominated the global board games market and generated a revenue of over USD 6.9 billion in 2022. The segment focuses on the jigsaw, 3D puzzles, slider puzzles, Rubik's cubes, and other brain teasers. Following puzzle games, tabletop games market was the second largest revenue generator, holding a share of over 23% in 2022. Tabletop board games are gaining popularity as these games force people to interact, thus making the bond stronger. The industry has witnessed a spurt in demand for various tabletop board games. While preschool kids are more interested in chance-based tabletop board games, strategy-based board games are witnessing higher demand among grade-schoolers, teenagers, and adults. Tabletop games are effective in developing cognitive skills in children.

Segmentation by Product

Puzzles
Tabletop Board Games
Collectible Card Games
Card & Dice Games
Miniature Games
RPG Board Games

INSIGHTS BY THEME

The educational board games segment dominated the global board games market with over 41% share owing to the higher penetration of puzzles among end-users. The educational board games segment is expected to witness significant demand in the years ahead, owing to the ability of such games to develop basic preschool skills. Color matching, identifying letters, alphabets, numbers, counting, identifying shapes and patterns, developing fine motor skills, and strategic thinking skills, among others, are some of the key offerings of such games.

Segmentation by Theme

Educational Board Games
Strategy & War Board Games
Fantasy Board Games
Sports Board Games
Others Board Games

INSIGHTS BY DISTRIBUTION CHANNEL

The offline segment accounted for the highest market revenue, with over 54% industry share in the global board games market in 2022. However, due to the rising internet penetration worldwide, the offline segment will face strong competition from the online segment in the future. Many retail players such as Walmart, Costco, Sears, Best Buy, and Target stock and showcase products in their retail outlets, leading to higher visibility of these games in the industry during the forecast period. However, the online board games market segment is witnessing high traction from the US and other European countries, particularly Germany and the UK. Sales from the online channel is expected to grow at a CAGR of over 13% during the forecast period.

Segmentation by Distribution Channel

Offline
- Specialty Stores
- Mass Market Players
- Other Stores
Online

GEOGRAPHICAL ANALYSIS

North America dominated the global board games market, accounting for a 28.88% share in 2022. The board games played in North America are different from European board games. Americans prefer to play board games based on the luck factor with extra focus on defeating opponents. However, American-style board games are less fun as the players can be easily eliminated from the game. Thus, American board games do not fully engage the players. Therefore, the region is witnessing high demand for Euro-style board games. For instance, European strategy games such as The Settlers of Catan or Catan have carved inroads into the U.S. board games market in the recent past.

Segmentation by Geography

North America
- US
- Canada
APAC
- China
- India
- Japan
- Indonesia
- South Korea
- Australia
- Malaysia
- Singapore
- Thailand
- New Zealand
- Vietnam
Europe
- UK
- France
- Germany
- Russia
- Italy
- Sweden
- Norway
- Spain
- Denmark
- Switzerland
- Iceland
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest Of Latin America
Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Egypt
- Turkey

COMPETITIVE LANDSCAPE

Competition in the board games market is highly intensified due to the influx of several local players. Products have witnessed a significant push in popularity, mainly among residential users. Product development in the board games market requires less investment than in other markets, such as mobile gadgets, video games, and others. This influx has also tightened the profit margin for global players. Product counterfeiting, especially for card and dice games, has turned industry dynamics complex for big commercial players.

Key Company Profiles

Asmodee Group
Hasbro
Mattel
Ravensburger

Other Prominent Vendors

Asmadi Games
Bezier Games
com
Buffalo Games
Clementoni
CMON
Disney
Funko
Games Workshop
Gibsons Games
Goliath Games
Grey Fox Games
IELLO Games
Indie Boards and Cards
INI
Epoch Everlasting Play
Imago Group
Kamings Trade
Learning Resources
Lifestyle Boardgames
Loony Labs
Ludo Fact
Melissa & Doug
MindWare
North Star Games
Orchard Toys
Panda Game Manufacturing
Pegasus Spiele
Piatnik
Reaper Miniatures
Rio Grande Games
Schmidt Spiele
Spin Master
Spontaneous Games
Sunsout
Surprised Stare Games
Talicor
Trend Enterprises
Ultra Pro International
University Games
USAOPOLY
Winning Moves Games
WizKids
Zobmondo

KEY QUESTIONS ANSWERED

1. How big is the board games market?
2. What is the growth rate of the board games market?
3. Who are the key players in the global board games market?
4. What are the key driving factors in the board games market?
5. Which region dominates the global board games market?

Product Code: ARZ230218

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION
- 4.1.1 INCLUSIONS
- 4.1.2 EXCLUSIONS
- 4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
- 4.3.1 MARKET SEGMENTATION BY PRODUCT
- 4.3.2 MARKET SEGMENTATION BY THEME
- 4.3.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- 4.3.4 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION

6 PREMIUM INSIGHTS

6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 BOARD GAME LIFE CYCLE
6.4 OPPORTUNITIES & CHALLENGE ANALYSIS
6.5 SEGMENT ANALYSIS
6.6 COMPETITIVE LANDSCAPE

7 MARKET AT A GLANCE

8 INTRODUCTION

8.1 OVERVIEW
8.2 VALUE CHAIN
- 8.2.1 RAW MATERIAL SUPPLIERS
- 8.2.2 MANUFACTURERS
- 8.2.3 DISTRIBUTORS
- 8.2.4 RETAILERS
- 8.2.5 END USERS
8.3 GLOBAL MARKET RISK
8.4 LIFECYCLE OF BOARD GAMES
8.5 DISTRIBUTION MODEL

9 MARKET OPPORTUNITIES & TRENDS

9.1 RISE IN ADOPTION OF DIGITAL-FIRST APPROACH
9.2 STRATEGIC PRODUCT LAUNCHES
9.3 CAPITALIZING ON BOARD GAME CONVENTIONS
9.4 RISE IN CONSUMER FOCUS ON LEISURE ACTIVITIES

10 MARKET GROWTH ENABLERS

10.1 HIGH PREFERENCE FOR ANALOG EXPERIENCE
10.2 RISING NUMBER OF BOARD GAME CAFES
10.3 SURGE IN CROWDFUNDING INITIATIVES
10.4 INCORPORATION OF LEARNING QUOTIENT IN BOARD GAMES

11 MARKET RESTRAINTS

11.1 MARKET DISTURBANCE DUE TO TARIFFS & TRADE SLUMPS
11.2 HIGH PRESENCE OF ALTERNATIVE OPTIONS
11.3 SUPPLY CHAIN INEQUALITIES
11.4 LACK OF PRODUCT AWARENESS

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW
12.2 POST-COVID SCENARIO
12.3 VENDOR ANALYSIS
12.4 MARKET SIZE & FORECAST
12.5 MARKET BY PRODUCT
12.6 MARKET BY THEME
12.7 FIVE FORCES ANALYSIS
- 12.7.1 THREAT OF NEW ENTRANTS
- 12.7.2 BARGAINING POWER OF SUPPLIERS
- 12.7.3 BARGAINING POWER OF BUYERS
- 12.7.4 THREAT OF SUBSTITUTES
- 12.7.5 COMPETITIVE RIVALRY

13 PRODUCT

13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 PUZZLES
- 13.3.1 MARKET OVERVIEW
- 13.3.2 MARKET SIZE & FORECAST
- 13.3.3 MARKET BY GEOGRAPHY
13.4 TABLETOP BOARD GAMES
- 13.4.1 MARKET OVERVIEW
- 13.4.2 MARKET SIZE & FORECAST
- 13.4.3 MARKET BY GEOGRAPHY
13.5 COLLECTIBLE CARD GAMES
- 13.5.1 MARKET OVERVIEW
- 13.5.2 MARKET SIZE & FORECAST
- 13.5.3 MARKET BY GEOGRAPHY
13.6 CARD & DICE GAMES
- 13.6.1 MARKET OVERVIEW
- 13.6.2 MARKET SIZE & FORECAST
- 13.6.3 MARKET BY GEOGRAPHY
13.7 MINIATURE GAMES
- 13.7.1 MARKET OVERVIEW
- 13.7.2 MARKET SIZE & FORECAST
- 13.7.3 MARKET BY GEOGRAPHY
13.8 RPG BOARD GAMES
- 13.8.1 MARKET OVERVIEW
- 13.8.2 MARKET SIZE & FORECAST
- 13.8.3 MARKET BY GEOGRAPHY

14 THEME

14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 EDUCATIONAL BOARD GAMES
- 14.3.1 MARKET OVERVIEW
- 14.3.2 MARKET SIZE & FORECAST
- 14.3.3 MARKET BY GEOGRAPHY
14.4 STRATEGY & WAR BOARD GAMES
- 14.4.1 MARKET OVERVIEW
- 14.4.2 MARKET SIZE & FORECAST
- 14.4.3 MARKET BY GEOGRAPHY
14.5 FANTASY BOARD GAMES
- 14.5.1 MARKET OVERVIEW
- 14.5.2 MARKET SIZE & FORECAST
- 14.5.3 MARKET BY GEOGRAPHY
14.6 SPORTS BOARD GAMES
- 14.6.1 MARKET OVERVIEW
- 14.6.2 MARKET SIZE & FORECAST
- 14.6.3 MARKET BY GEOGRAPHY
14.7 OTHER BOARD GAMES
- 14.7.1 MARKET OVERVIEW
- 14.7.2 MARKET SIZE & FORECAST
- 14.7.3 MARKET BY GEOGRAPHY

15 DISTRIBUTION CHANNEL

15.1 MARKET OVERVIEW
15.2 POST-COVID SCENARIO
15.3 MANUFACTURING, PRODUCTION, & DISTRIBUTION
15.4 OFFLINE
15.5 ONLINE

16 GEOGRAPHY

16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW

17 NORTH AMERICA

17.1 MARKET OVERVIEW
17.2 MARKET SIZE & FORECAST
17.3 PRODUCT
- 17.3.1 MARKET SIZE & FORECAST
17.4 THEME
- 17.4.1 MARKET SIZE & FORECAST
17.5 KEY COUNTRIES
- 17.5.1 US: MARKET SIZE & FORECAST
- 17.5.2 CANADA: MARKET SIZE & FORECAST

18 APAC

18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 PRODUCT
- 18.3.1 MARKET SIZE & FORECAST
18.4 THEME
- 18.4.1 MARKET SIZE & FORECAST
18.5 KEY COUNTRIES
- 18.5.1 CHINA: MARKET SIZE & FORECAST
- 18.5.2 INDIA: MARKET SIZE & FORECAST
- 18.5.3 JAPAN: MARKET SIZE & FORECAST
- 18.5.4 INDONESIA: MARKET SIZE & FORECAST
- 18.5.5 SOUTH KOREA: MARKET SIZE & FORECAST
- 18.5.6 AUSTRALIA: MARKET SIZE & FORECAST
- 18.5.7 MALAYSIA: MARKET SIZE & FORECAST
- 18.5.8 SINGAPORE: MARKET SIZE & FORECAST
- 18.5.9 THAILAND: MARKET SIZE & FORECAST
- 18.5.10 NEW ZEALAND: MARKET SIZE & FORECAST
- 18.5.11 VIETNAM: MARKET SIZE & FORECAST

19 EUROPE

19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 PRODUCT
- 19.3.1 MARKET SIZE & FORECAST
19.4 THEME
- 19.4.1 MARKET SIZE & FORECAST
19.5 KEY COUNTRIES
- 19.5.1 UK: MARKET SIZE & FORECAST
- 19.5.2 FRANCE: MARKET SIZE & FORECAST
- 19.5.3 GERMANY: MARKET SIZE & FORECAST
- 19.5.4 RUSSIA: MARKET SIZE & FORECAST
- 19.5.5 ITALY: MARKET SIZE & FORECAST
- 19.5.6 SWEDEN: MARKET SIZE & FORECAST
- 19.5.7 NORWAY: MARKET SIZE & FORECAST
- 19.5.8 SPAIN: MARKET SIZE & FORECAST
- 19.5.9 DENMARK: MARKET SIZE & FORECAST
- 19.5.10 SWITZERLAND: MARKET SIZE & FORECAST
- 19.5.11 ICELAND: MARKET SIZE & FORECAST

20 LATIN AMERICA

20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 PRODUCT
- 20.3.1 MARKET SIZE & FORECAST
20.4 THEME
- 20.4.1 MARKET SIZE & FORECAST
20.5 KEY COUNTRIES
- 20.5.1 BRAZIL: MARKET SIZE & FORECAST
- 20.5.2 MEXICO: MARKET SIZE & FORECAST
- 20.5.3 ARGENTINA: MARKET SIZE & FORECAST
- 20.5.4 COLOMBIA: MARKET SIZE & FORECAST
- 20.5.5 REST OF LATIN AMERICA: MARKET SIZE & FORECAST

21 MIDDLE EAST & AFRICA

21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 PRODUCT
- 21.3.1 MARKET SIZE & FORECAST
21.4 THEME
- 21.4.1 MARKET SIZE & FORECAST
21.5 KEY COUNTRIES
- 21.5.1 SAUDI ARABIA: MARKET SIZE & FORECAST
- 21.5.2 SOUTH AFRICA: MARKET SIZE & FORECAST
- 21.5.3 UAE: MARKET SIZE & FORECAST
- 21.5.4 EGYPT: MARKET SIZE & FORECAST
- 21.5.5 TURKEY: MARKET SIZE & FORECAST

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

23 KEY COMPANY PROFILES

23.1 EMBRACER GROUP (ASMODEE GROUP)
- 23.1.1 BUSINESS OVERVIEW
- 23.1.2 PRODUCT OFFERINGS
- 23.1.3 KEY STRATEGIES
- 23.1.4 KEY STRENGTHS
- 23.1.5 KEY OPPORTUNITIES
23.2 HASBRO
- 23.2.1 BUSINESS OVERVIEW
- 23.2.2 PRODUCT OFFERINGS
- 23.2.3 KEY STRATEGIES
- 23.2.4 KEY STRENGTHS
- 23.2.5 KEY OPPORTUNITIES
23.3 MATTEL
- 23.3.1 BUSINESS OVERVIEW
- 23.3.2 PRODUCT OFFERINGS
- 23.3.3 KEY STRATEGIES
- 23.3.4 KEY STRENGTHS
- 23.3.5 KEY OPPORTUNITIES
23.4 RAVENSBURGER
- 23.4.1 BUSINESS OVERVIEW
- 23.4.2 PRODUCT OFFERINGS
- 23.4.3 KEY STRATEGIES
- 23.4.4 KEY STRENGTHS
- 23.4.5 KEY OPPORTUNITIES

24 OTHER PROMINENT VENDORS

24.1 ASMADI GAMES
- 24.1.1 OVERVIEW
24.2 BEZIER GAMES
- 24.2.1 OVERVIEW
24.3 BOARDGAMEDESIGN.COM
- 24.3.1 OVERVIEW
24.4 BUFFALO GAMES
- 24.4.1 OVERVIEW
24.5 CLEMENTONI
- 24.5.1 OVERVIEW
24.6 CMON
- 24.6.1 OVERVIEW
24.7 DISNEY
- 24.7.1 OVERVIEW
24.8 FUNKO
- 24.8.1 OVERVIEW
24.9 GAMES WORKSHOP
- 24.9.1 OVERVIEW
24.1 GIBSONS GAMES
- 24.10.1 OVERVIEW
24.11 GOLIATH GAMES
- 24.11.1 OVERVIEW
24.12 GREY FOX GAMES
- 24.12.1 OVERVIEW
24.13 IELLO GAMES
- 24.13.1 OVERVIEW
24.14 INDIE BOARDS AND CARDS
- 24.14.1 OVERVIEW
24.15 INI
- 24.15.1 OVERVIEW
24.16 EPOCH EVERLASTING PLAY
- 24.16.1 OVERVIEW
24.17 IMAGO GROUP
- 24.17.1 OVERVIEW
24.18 KAMINGS TRADE
- 24.18.1 OVERVIEW
24.19 LEARNING RESOURCES
- 24.19.1 OVERVIEW
24.20 LIFESTYLE BOARDGAMES
- 24.20.1 OVERVIEW
24.21 LOONY LABS
- 24.21.1 OVERVIEW
24.22 LUDO FACT
- 24.22.1 OVERVIEW
24.23 MELISSA & DOUG
- 24.23.1 OVERVIEW
24.24 MINDWARE
- 24.24.1 OVERVIEW
24.25 NORTH STAR GAMES
- 24.25.1 OVERVIEW
24.26 ORCHARD TOYS
- 24.26.1 OVERVIEW
24.27 PANDA GAME MANUFACTURING
- 24.27.1 OVERVIEW
24.28 PEGASUS SPIELE
- 24.28.1 OVERVIEW
24.29 PIATNIK
- 24.29.1 OVERVIEW
24.30 REAPER MINIATURES
- 24.30.1 OVERVIEW
24.31 RIO GRANDE GAMES
- 24.31.1 OVERVIEW
24.32 SCHMIDT SPIELE
- 24.32.1 OVERVIEW
24.33 SPIN MASTER
- 24.33.1 OVERVIEW
24.34 SPONTANEOUS GAMES
- 24.34.1 OVERVIEW
24.35 SURPRISED STARE GAMES
- 24.35.1 OVERVIEW
24.36 SUNSOUT
- 24.36.1 OVERVIEW
24.37 TALICOR
- 24.37.1 OVERVIEW
24.38 TREND ENTERPRISES
- 24.38.1 OVERVIEW
24.39 ULTRA PRO INTERNATIONAL
- 24.39.1 OVERVIEW
24.40 UNIVERSITY GAMES
- 24.40.1 OVERVIEW
24.41 USAOPOLY
- 24.41.1 OVERVIEW
24.42 WINNING MOVES GAMES
- 24.42.1 OVERVIEW
24.43 WIZKIDS
- 24.43.1 OVERVIEW
24.44 ZOBMONDO
- 24.44.1 OVERVIEW

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS

26 QUANTITATIVE SUMMARY

26.1 MARKET BY GEOGRAPHY
26.2 MARKET BY PRODUCT
26.3 MARKET BY THEME
26.4 NORTH AMERICA
- 26.4.1 PRODUCT: MARKET SIZE & FORECAST
- 26.4.2 THEME: MARKET SIZE & FORECAST
26.5 APAC
- 26.5.1 PRODUCT: MARKET SIZE & FORECAST
- 26.5.2 THEME: MARKET SIZE & FORECAST
26.6 EUROPE
- 26.6.1 PRODUCT: MARKET SIZE & FORECAST
- 26.6.2 THEME: MARKET SIZE & FORECAST
26.7 LATIN AMERICA
- 26.7.1 PRODUCT: MARKET SIZE & FORECAST
- 26.7.2 THEME: MARKET SIZE & FORECAST
26.8 MIDDLE EAST & AFRICA
- 26.8.1 PRODUCT: MARKET SIZE & FORECAST
- 26.8.2 THEME: MARKET SIZE & FORECAST

27 APPENDIX

27.1 ABBREVIATIONS