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PUBLISHER: Auto2x Ltd | Automotive Intelligence Consulting | PRODUCT CODE: 1119263

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PUBLISHER: Auto2x Ltd | Automotive Intelligence Consulting | PRODUCT CODE: 1119263

Mobileye's Leading Position and Future Potential in ADAS & Autonomous Driving

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Why Mobileye is unique in ADAS & Autonomy

Mobileye is arguably the most important Tier-2 supplier in the ADAS market due to its strong penetration of its EyeQ SoC in front-facing cameras and expertise in computer vision for perception. Mobileye specialises in camera-based imaging systems and object detection & classification technology for ADAS and autonomous vehicles. Their recent intention to go public forms part of their strategy to expand further in the rising markets of mapping and robotaxis.

From the startup investment front, the company represents one of the most important acquisitions in deep tech for computer vision, machine learning and AI, due to the deal's size and importance for the ADAS market.

Auto2x assesses that Mobileye will expand its leadership in the ADAS camera market by leveraging a strong position in Readiness for Level 4-Autonomy, incl. technology, strategy and market position, as well as mapping and robotaxis.

Read our report to learn about Mobileye's readiness level for Level 4 and how the Israeli supplier performs in our rankings of technology and market position. Assess Mobileye's roadmap and future potential in Automated Driving by 2030.

Mobileye is an Israeli subsidiary of Intel Corporation. It was acquired by Intel for $15.3 billion in March 2017. In December 2021, Intel announced the intent to take Mobileye public in 2022. In March 2022, the company filed for an IPO but the exact date of the IPO has not been released yet.

"Mobileye complements Intel's computing and cloud capabilities with expertise in computer vision to monetize vehicle data and systems that could become a $70 billion market by 2030" Auto2x

The company focuses on computer vision technology (software algorithms and chips), machine learning-based sensing, localization, data analysis and mapping solutions for ADAS and autonomous driving.

Mobileye recorded the strongest growth in ADAS Revenues between 2015 and 2021 among leading ADAS Suppliers

In H1 2022, Mobileye's revenues reached $854 million, up 23% y-y ($704 in H1 2021). The company's revenues accounted for 2.5% of Intel's total revenues, a 2-fold increase since 2020. In 2021, they announced record-level revenue of $1.39bn, up 43.3% from 2020 ($0.97bn) benefiting from the improved vehicle production.

The majority of these revenues come from the sales of its EyeQ System-On-a-Chip (SoC), now in its 5th generation. Over the course of 17 years since the launch of the first-generation EyeQ, Mobileye has sold more than 100 million chips.

More than 30 global automakers feature the company's chips in the driver-assistance features in over 300 models currently on the market.

"Mobileye's ADAS revenue growth of CAGR 34% between 2015 and 2021 is the highest among other major ADAS suppliers" Auto2x.

Learn how they plan to expand their technological leadership with new chips for affordable ADAS and autonomy

  • The company is working on new Lidar silicon chips (SoC), which are expected to enter the market by 2025. This SoC can simplify computing and reduce costs by a significant amount.
  • Their new EyeQ Ultra chip, which was unveiled at CES 2022 in January 2022, aims to bring affordable autonomy to the masses. It will enter production in 2023 and it is expected to reach full production by 2025.
  • In May 2022, they introduced the EyeQ6L and EyeQ6H, two new chips to achieve better computer vision performance with relatively modest TOPS numbers and low power consumption. The volume production of the chips is scheduled for the end of 2024.

In this report, we examine a number of parameters to assess the current position and future potential including:

  • Technology Competitiveness:
    • Next-gen sensors (e.g. imaging radar, solid-state lidar), Features (Highway, City, Parking), Architecture, SW Stack, Validation-Verification and other.
    • Portfolio gaps
  • Strategy Execution: vision, client base, go-to-market strategy, customer voice
  • Market Positioning: includes ADAS revenues and market share in 2021 vs. 2030 among others.

Table of Contents

1. Executive Summary

  • 1. Overall Readiness for Level 4 Autonomy
  • 2. Comparison of Readiness vs. key competitors
  • 3. SWOT
  • 4. Portfolio gaps
  • 5. Recommendations for Mobileye

2. Assessment of Mobileye's Strategy in Autonomous Driving

  • 1. Vision
  • 2. Key challenges Mobileye faces in future Mobility
  • 3. Unique Selling Point (USP)
  • 4. Organizational structure
  • 5. Key financial metrics and ADAS figures
  • 6. Go-to-market-strategy
  • 7. Partnerships
  • 8. M&A

3. Benchmarking of Mobileye's Technology in ADAS and Automated Driving

  • 1. Product and service capabilities
    • 1. EyeQ portfolio
    • 2. REM
    • 3. Robotaxis
    • 4. Driving Policy
  • 2. Portfolio variation in ADAS and Autonomous Driving
  • 3. Product roadmap
  • 4. Innovation

4. Mobileye's rankings and market shares in ADAS and Automated Driving

  • 1. Ranking and market share by ADAS Revenue 2015-2021 vs. 2030
  • 2. Market shares of ADAS
  • 3. Regional leadership and market shares
  • 4. Client base
  • 5. Identification of portfolio gaps
  • 6. Readiness for Level 4 Autonomy
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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