Market Research Report
Global Toy Market (2021 Edition) - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights, COVID-19 Implications, Competition and Forecast (2021-2026)
|Global Toy Market (2021 Edition) - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights, COVID-19 Implications, Competition and Forecast (2021-2026)|
Published: August 31, 2021
Content info: 185 Pages
Delivery time: 2-3 business days
Global Toy Market was valued at USD 93.63 Billion in the year 2020. During the year 2020 and continuing into 2021, the world has been significantly impacted by the COVID-19 pandemic. Although the brick and mortar retail market has seen disruptions because of continued lockdowns, the toy market witnessed positivity in the growth rate because of growth in e-commerce, and in particular, sales of games with children largely spending their time in households.
Toys play a crucial role in the growth and development of the children and also plays a vital importance in brain development as toys aid in acquiring logical and reasoning skills, helps in gaining spatial reasoning along with logical skills. Playing with toys and board games also assists children in learning as well as building social and communication skills.
The rise in demand for strategy-based and educational based toys among the children propels the growth of the toys market. In addition, the Chinese government has relaxed its decades-old one-child policy and adopted 'three child policy' to address the challenge of an ageing population. Thus, the number of kids is expected to increase in the upcoming years thus positively impacting toys market growth.
Companies are focusing on establishing partnerships with different marketing agencies and the popular social media influencers related to the kids' content to build their strong brand image. This helps them in driving their revenues from gaming items. For instance, in September 2020, Zuru, a Chinese game maker, partnered with Fanbyted, a U.K. based digital marketing agency, to improve its brand image among U.K. consumers. Additionally, the growing popularity of multi-coloured toy items among pre-school children is further likely to fuel this market growth.
5.1 Competitive Scenario of Global Toy: By Product Type
6.1 Competitive Scenario of Global Toy: By Age Type
7.1 Competitive Scenario of Global Toy: By Distribution Channel