Market Research Report
Femtech: Empowering Women's Health
|Published by||BCC Research||Product code||837255|
|Published||Content info||13 Pages
Delivery time: 1-2 business days
|Femtech: Empowering Women's Health|
|Published: May 7, 2019||Content info: 13 Pages||
Over the last year, a new $1.1 billion category of tech emerged with the purpose of helping women understand their health and well-being better than ever before: Femtech. As women have come to view fertility as a measure of their overall health—an interest no longer reserved exclusively for the prenatal set—more companies are disrupting the process of fertility awareness and contraception, as mbg investigated earlier this year, making cycle tracking a whole lot easier. Fertility apps like Daysy and Kindara come with a Bluetooth thermometer that syncs with your phone, making early-morning temperature readings super simple to record and decipher. Other companies like ava aim to make the whole experience less invasive (if thermometers aren’t your thing) by tracking vital signs via wrist wearables and delivering predictions and insights about fertility to their phone app. Some startups like Glowfocus solely on helping women get pregnant, but even Glow has a sister app, Eve, to track periods and sexual health.