PUBLISHER: BioInformatics | PRODUCT CODE: 1167081
PUBLISHER: BioInformatics | PRODUCT CODE: 1167081
We've Spoken to Your Customers
Today, a key area of focus for consumers is environmental sustainability and supporting brands that promote and enforce those efforts. As markets move towards more sustainable products, the perceived efficacy of institutional sustainability initiatives is critical to driving growth and trust in your brand. To help you make strides with consumer audiences, BioInformatics has conducted an independent market research study to better understand consumer perceptions of environmentally sustainable laboratory consumables. Laboratory consumables are supplies that have limited use and then must be disposed, such as pipettes, syringes, beakers, funnels, disposable and test tubes, among many examples.
Specific objectives from this consumer study include:
This study further highlights the perceptions of life science consumable suppliers and their sustainability initiatives. Finally, this report addresses the barriers to achieving environmental sustainability from the consumer perspective, including the reasons sustainable solutions are no longer used and the features that would encourage consumers to adopt more sustainable consumables. These barriers include cost, product quality, available selection, and other factors.
The complete findings in this study will help you understand the concerns of your audience and how your business can position itself to address those concerns in the coming year.
The study contains 39 questions (including demographics) and was fielded to 290 respondents worldwide. These were primarily members of the Science Advisory Board (SAB) - a segment of the scientific community with a demonstrated willingness to participate in market research activities and supplemented by additional qualified life scientists from our trusted partners.
The qualification criteria for this survey included:
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