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Market Research Report

2018 Trends in Marketing to Life Scientists - Connecting, Influencing, and Sharing

Published by BioInformatics Inc. Product code 569646
Published Content info 119 Pages
Delivery time: 1-2 business days
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2018 Trends in Marketing to Life Scientists - Connecting, Influencing, and Sharing
Published: October 24, 2017 Content info: 119 Pages

One of the fundamental tenets of marketing is to know one's audience in order to fully understand their needs and communicate effectively. Through extensive, accurate survey data and thorough explanations of each channel, this report allows you to understand how your life scientist customers interact with a variety of media channels, and will allow you to deliver a consistent brand message to the right people using the most appropriate and effective touchpoints.

The aging U.S. life science workforce is steadily being replaced by newly trained workers, and the global market has seen a huge influx of new talent in rising markets such as China. Because of this, one of the most important nuances of the trade is being overlooked: generation of your customers. Generational marketing is based on the concept that every generation has distinct experiences, shared memories and values that shape their expectations and influence their buying behavior.

Life science marketers who understand the different traits and behaviors of different generations, have the opportunity to demonstrate credibility, establish trust and build brand loyalty.

With this globally focused report, you can craft an effective marketing strategy for 2018 - no matter what generation or geographic location your current and potential customers hail from.

Topics covered by this report:

  • Customer Engagement
  • Executive Branding
  • Smart Instrumentation
  • Visual Content
  • Influencer Marketing
  • Sponsored Content
  • Experiential Marketing
  • Social Media
  • Mobile Marketing
  • Methodology and Demographics
Table of Contents
Product Code: 17-009

Table of Contents

Presented in aggregate by age and gender, and by region and employment sector (when appropriate).

Social Marketing

  • Social media sites used
  • Advertising preferences

Influencer Marketing

  • Social following practices
  • Social media sites used
  • Content preferences
  • Product marketing credibility
  • Product endorsements
  • Paid product endorsement
  • Disseminating endorsements

Visual Content

  • Experience viewing commercial life science videos
  • Livestream events
  • Devices used for livestream
  • Advantages of livestream video
  • Livestream content preferences

Experiential Marketing

  • Participation in vendor events
  • Sharing activity
  • Media for sharing
  • Virtual reality

Sponsored Content

  • Supplier-sponsored content usefulness
  • Supplier-sponsored content believability
  • Validating sponsored content
  • Trends in content consumption

Executive Branding

  • Company spokesperson considered most credible
  • Company topics of interest
  • Social following preferences
  • Investment in life science companies
  • Familiarity with life science executives

Smart Instrumentation

  • Preferred features of smart instrumentation
  • Sharing experimental data

Mobile Marketing

  • Experience with mobile marketing
  • Receptivity to mobile marketing

Customer Engagement

  • Preferred website features

Methodology and Demographics

  • Study overview
  • Study sample
  • Presentation of results
  • Study demographics

Appendix: Insights and Perspectives

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