Market Research Report
Best Practices for Advertising to Life Scientists: Online and in Print
|Published by||BioInformatics Inc.||Product code||692818|
|Published||Content info||85 Pages
Delivery time: 1-2 business days
|Best Practices for Advertising to Life Scientists: Online and in Print|
|Published: August 24, 2018||Content info: 85 Pages||
In order to develop successful advertising strategies, vendors must place their print and online ads in publications that scientists perceive as trusted and welcome sources of information. Going beyond usage and preferences, this report also uncovers areas that might be undermining your advertising campaign.
The results of a 55- question online survey of 1,125 Life Scientists provides substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content. In addition, this report also includes an in-depth analysis of how different generations (Boomers, Gen X, Xennials, Millennials, etc.) interact with and prefer different forms of advertisements, and on which publications they spend the most time reading.
This report allows companies to critically examine their current advertising efforts, and is a comprehensive guide for future success.