PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1068684
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1068684
Global OTT Services Market By Component ; By Device Type ; By Content Type By Revenue Model By User Type ; By End-User ; By Region ; Trend Analysis, Competitive Market Share & Forecast, 2018-2028
Global OTT Services Market to Boost in Coming Years - Projected to Reach worth USD 293.0 Billion in 2028
The growth of the global OTT services market can be attributed to the rapidly growing online communication platforms with advanced technologies. Moreover, the rising integration of AR/VR in the gaming applications on smart devices, which provides real-time experience to the players while playing games is responsible for the global OTT Services market's growth..
A recent study by the strategic consulting and market research firm; BlueWeave Consulting revealed that the global OTT Services market was worth USD 104.2 Billion in 2021 and is anticipated to reach USD 293.0 Billion by 2028 at a CAGR of 16.1%. This is attributable to swift growth and adoption of the next-generation 5G network service which is likely to augment the acceptance of OTT services for consumer entertainment in the coming years. The advanced 5G network services would provide faster as well as more reliable data speed thus enabling improved 4K video streaming with better video quality. Owing to this, OTT Services is expected to receive a boost during the forecast period.
Upsurge in The Demand for Live Streaming Channels Amidst The COVID-19 Pandemic Propelled the Market Growth
As a response to the surging demand, the OTT platform operators are likely to offer more live streaming channels in the coming future. Moreover, the OTT content is set to witness a major revolution with breaking news reaching Facebook Live, Periscope, and even YouTube. Various broadcasters in the U.S. are teaming up with multiple-channel video programming distributors (MVPDs) in order to offer a ready version of live feeds, which can be wrapped up as OTT offerings. This is remarkably fuelling the growth of the market. Furthermore, the COVID-19 pandemic and subsequent lockdowns raised the live content streaming to a remarkable extent. For instance, the live streaming sector expanded by 45% between March and April in 2020, this can be directly ascribed to the coronavirus outbreak. Zee5 saw almost an 80% increment in its subscriptions and about 50% growth in time spent lately. In addition, the surge in demand for over-the-top services in the telecommunication industry for voice and video calling as well as messaging services is anticipated to propel the market growth rate of the OTT service markets over the forecast period.
Subscription Revenue Model Accounted for The Largest Market Share in 2021
On the basis of the revenue model, the global OTT service market has been segmented into subscription model, advertisement model, hybrid models and others. Amidst the segmentation, the subscription model accounted for the largest market share in 2021. This can be ascribed to the massive popularity of the subscription video on demand (SVoD) model led by Netflix and Amazon Prime among others due to their affordable and lucrative pricing structure. Moreover, some of the OTT platforms provide messaging services as well as broadcasting capabilities that make them even more attractive for the subscribers. The subscribers can stream interesting videos, audios and worldwide news to a large group of people. This varied collection of applications is playing a major role in adoption of the SVoD services.
Impact of COVID-19 on the OTT Services Market
Although the deadly COVID-19 pandemic had a disastrous impact on various industries, the OTT services market is one of those markets that gained tremendously as a result of the pandemic with the increasing consumption of online content in the developing economies like India and China. According to a survey conducted by InMobi, a mobile marketing platform, 46% viewers were watching more online content, while another consumer survey disclosed that the OTT consumption primetime has moved to 7 pm onwards which was earlier confined to 10 pm-12 am. Moreover, the OTT platforms are witnessing a vigorous growth in the advertisement revenues, thus increasing the popularity of the advertisement-based revenue model in the middle of the COVID-19 pandemic. For instance- five among the key ad-supported streaming platforms including Hulu, Roku, Peacock, Tubi and Pluto TV, the ad revenue touched 31% YoY in the second quarter of 2020.
North America Dominates The OTT Services Market While Asia-Pacific to Witness the Highest Growth During the Forecast Period
On the basis of the regional analysis, the global OTT services market can be segmented into North America, Europe, the Asia-Pacific, Latin America, Middle East and Africa. Amidst the segmentation, the North America dominated the global OTT services market with the largest share in 2021. U.S. accounted for about one-third of the global OTT services market. However, the Asia-Pacific region is anticipated to exhibit the highest CAGR during the forecast period. This can be attributed to the ever-deepening penetration of high-speed internet connectivity, widespread availability of public Wi-Fi have coupled with unlimited wireless data plans, which are acting as the propelling driving force behind the growth of OTT demand in the region.
Competitive Landscape
The OTT Services market is a fragmented market with numerous players serving the market. The key players dominating the global OTT services market are Amazon Web Services, Inc., Apple Inc., Facebook, Inc., Google, LLC., Hulu, LLC., Microsoft Corporation, Netflix, Inc., Rakuten, Inc., Telstra Corporation Limited, Tencent Holdings Ltd., Akamai Technologies, Brightcove, Inc., Limelight Networks, Inc., Roku, Inc., Rakuten, Inc., Kakao Corp., Vimeo Live, Sling TV and other prominent players. The key marketing strategies adopted by the players are introduction of new offers, new and advanced service launches, collaborations, partnerships and acquisition to expand their customer reach.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Research Methodology
- 2.1. Qualitative Research
- 2.1.1. Primary & Secondary Research
- 2.2. Quantitative Research
- 2.3. Market Breakdown & Data Triangulation
- 2.3.1. Secondary Research
- 2.3.2. Primary Research
- 2.4. Breakdown of Primary Research Respondents, By Region
- 2.5. Assumption & Limitation
3. Executive Summary
4. Global OTT Services Market Insights
- 4.1. Industry Value Chain Analysis
- 4.2. DROC Analysis
- 4.2.1. Growth Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
- 4.2.4. Challenges
- 4.3. Technological Advancement/Recent Development
- 4.4. Regulatory Framework
- 4.5. Porter's Five Forces Analysis
- 4.5.1. Bargaining Power of Suppliers
- 4.5.2. Bargaining Power of Buyers
- 4.5.3. Threat of New Entrants
- 4.5.4. Threat of Substitutes
- 4.5.5. Intensity of Rivalry
5. Global OTT Services Market Overview
- 5.1. Market Size & Forecast by Value, 2018-2028
- 5.1.1. By Value (USD Million)
- 5.2. Market Share & Forecast
- 5.2.1. By Component
- 5.2.1.1. Solution
- 5.2.1.2. Services
- 5.2.2. By Device Type
- 5.2.2.1. Smartphones
- 5.2.2.2. Smart TVs
- 5.2.2.3. Laptops/Desktops and Tablets
- 5.2.2.4. Gaming Consoles
- 5.2.2.5. Set-Top Box
- 5.2.2.6. Others
- 5.2.3. By Content Type
- 5.2.3.1. Video
- 5.2.3.2. Audio/Voice
- 5.2.3.3. Games
- 5.2.3.4. Communication
- 5.2.3.5. Others
- 5.2.4. By Revenue Model
- 5.2.4.1. Subscription
- 5.2.4.2. Advertisement
- 5.2.4.3. Hybrid
- 5.2.4.4. Others
- 5.2.5. By User Type
- 5.2.5.1. Personal
- 5.2.5.2. Commercial
- 5.2.6. By End-User
- 5.2.6.1. Media & Entertainment
- 5.2.6.2. Education & Training
- 5.2.6.3. Health & Fitness
- 5.2.6.4. IT & Telecom
- 5.2.6.5. E-Commerce
- 5.2.6.6. BFSI
- 5.2.6.7. Government
- 5.2.6.8. Others
- 5.2.7. By Region
- 5.2.7.1. North America
- 5.2.7.2. Europe
- 5.2.7.3. The Asia Pacific
- 5.2.7.4. Latin America
- 5.2.7.5. The Middle East and Africa
- 5.2.1. By Component
6. North America OTT Services Market
- 6.1. Market Size & Forecast by Value, 2018-2028
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Component
- 6.2.2. By Device Type
- 6.2.3. By Content
- 6.2.4. By Revenue Model
- 6.2.5. By User Type
- 6.2.6. By End-User
- 6.2.7. By Country
- 6.2.7.1. United States
- 6.2.7.2. Canada
7. Europe OTT Services Market
- 7.1. Market Size & Forecast by Value, 2018-2028
- 7.1.1. By Value (USD Million)
- 7.2. Market Share & Forecast
- 7.2.1. By Component
- 7.2.2. By Device Type
- 7.2.3. By Content
- 7.2.4. By Revenue Model
- 7.2.5. By User Type
- 7.2.6. By End-User
- 7.2.7. By Country
- 7.2.7.1. Germany
- 7.2.7.2. United Kingdom
- 7.2.7.3. Italy
- 7.2.7.4. France
- 7.2.7.5. Spain
- 7.2.7.6. Rest of Europe
8. The Asia Pacific OTT Services Market
- 8.1. Market Size & Forecast by Value, 2018-2028
- 8.1.1. By Value (USD Million)
- 8.2. Market Share & Forecast
- 8.2.1. By Component
- 8.2.2. By Device Type
- 8.2.3. By Content
- 8.2.4. By Revenue Model
- 8.2.5. By User Type
- 8.2.6. By End-User
- 8.2.7. By Country
- 8.2.7.1. China
- 8.2.7.2. India
- 8.2.7.3. Japan
- 8.2.7.4. South Korea
- 8.2.7.5. Rest of Asia Pacific
9. Latin America OTT Services Market
- 9.1. Market Size & Forecast by Value, 2018-2028
- 9.1.1. By Value (USD Million)
- 9.2. Market Share & Forecast
- 9.2.1. By Component
- 9.2.2. By Device Type
- 9.2.3. By Content
- 9.2.4. By Revenue Model
- 9.2.5. By User Type
- 9.2.6. By End-User
- 9.2.7. By Country
- 9.2.7.1. Brazil
- 9.2.7.2. Mexico
- 9.2.7.3. Rest of Latin America
10. The Middle East & Africa OTT Services Market
- 10.1. Market Size & Forecast by Value, 2018-2028
- 10.1.1. By Value (USD Million)
- 10.2. Market Share & Forecast
- 10.2.1. By Component
- 10.2.2. By Device Type
- 10.2.3. By Content
- 10.2.4. By Revenue Model
- 10.2.5. By User Type
- 10.2.6. By End-User
- 10.2.7. By Country
- 10.2.7.1. Saudi Arabia
- 10.2.7.2. UAE
- 10.2.7.3. South Africa
- 10.2.7.4. Rest of Middle East & Africa
11. Competitive Landscape
- 11.1. List of Key Players and Their Offerings
- 11.2. Market Share Analysis, 2021
- 11.3. Competitive Benchmarking, By Operating Parameters
- 11.4. Key Strategic Development (Merger, Acquisition, Partnership.)
12. Impact of Covid-19 on Global OTT Services Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
- 13.1. Amazon Web Services, Inc.
- 13.2. Apple Inc.
- 13.3. Facebook, Inc.
- 13.4. Google, LLC.
- 13.5. Hulu, LLC.
- 13.6. Microsoft Corporation
- 13.7. Netflix, Inc.
- 13.8. Rakuten, Inc.
- 13.9. Telstra Corporation Limited
- 13.10. Tencent Holdings Ltd.
- 13.11. Akamai Technologies
- 13.12. Brightcove, Inc.
- 13.13. Limelight Networks, Inc.
- 13.14. Roku, Inc.
- 13.15. Rakuten, Inc.
- 13.16. Kakao Corp.
- 13.17. Vimeo Live
- 13.18. Sling TV
- 13.19. Other prominent players
14. Key Strategic Recommendations
*Financial information in case of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List Of Figures
- Figure 1 Global OTT Services Segmentation
- Figure 2 Global OTT Services Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2021
- Figure 4 Global OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 5 Global OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 6 Global OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 7 Global OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 8 Global OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 9 Global OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 10 Global OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 11 Global OTT Services Market Share, By Region, By Value, 2018-2028
- Figure 12 North America OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 13 North America OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 14 North America OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 15 North America OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 16 North America OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 17 North America OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 18 North America OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 19 North America OTT Services Market Share, By Country, By Value, 2018-2028
- Figure 20 Europe OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 21 Europe OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 22 Europe OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 23 Europe OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 24 Europe OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 25 Europe OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 26 Europe OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 27 Europe OTT Services Market Share, By Country, By Value, 2018-2028
- Figure 28 The Asia-Pacific OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 29 The Asia-Pacific OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 30 The Asia-Pacific OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 31 The Asia-Pacific OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 32 The Asia-Pacific OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 33 The Asia-Pacific OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 34 The Asia-Pacific OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 35 The Asia-Pacific OTT Services Market Share, By Country, By Value, 2018-2028
- Figure 36 Latin America OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 37 Latin America OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 38 Latin America OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 39 Latin America OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 40 Latin America OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 41 Latin America OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 42 Latin America OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 43 Latin America OTT Services Market Share, By Country, By Value, 2018-2028
- Figure 44 The Middle East & Africa OTT Services Market Size, By Value (USD Million), 2018-2028
- Figure 45 The Middle East & Africa OTT Services Market Share, By Component, By Value, 2018-2028
- Figure 46 The Middle East & Africa OTT Services Market Share, By Device Type, By Value, 2018-2028
- Figure 47 The Middle East & Africa OTT Services Market Share, By Content, By Value, 2018-2028
- Figure 48 The Middle East & Africa OTT Services Market Share, By Revenue Model, By Value, 2018-2028
- Figure 49 The Middle East & Africa OTT Services Market Share, By User Type, By Value, 2018-2028
- Figure 50 The Middle East & Africa OTT Services Market Share, By End-User, By Value, 2018-2028
- Figure 51 The Middle East & Africa OTT Services Market Share, By Country, By Value, 2018-2028
List Of Tables
- Table 1 Global OTT Services Market Size, By Component, By Value, 2018-2028
- Table 2 Global OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 3 Global OTT Services Market Size, By Content, By Value, 2018-2028
- Table 4 Global OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 5 Global OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 6 Global OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 7 Global OTT Services Market Size, By Region, By Value, 2018-2028
- Table 8 North America OTT Services Market Size, By Component, By Value, 2018-2028
- Table 9 North America OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 10 North America OTT Services Market Size, By Content, By Value, 2018-2028
- Table 11 North America OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 12 North America OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 13 North America OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 14 North America OTT Services Market Size, By Country, By Value, 2018-2028
- Table 15 Europe OTT Services Market Size, By Component, By Value, 2018-2028
- Table 16 Europe OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 17 Europe OTT Services Market Size, By Content, By Value, 2018-2028
- Table 18 Europe OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 19 Europe OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 20 Europe OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 21 Europe OTT Services Market Size, By Country, By Value, 2018-2028
- Table 22 The Asia-Pacific OTT Services Market Size, By Component, By Value, 2018-2028
- Table 23 The Asia-Pacific OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 24 The Asia-Pacific OTT Services Market Size, By Content, By Value, 2018-2028
- Table 25 The Asia-Pacific OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 26 The Asia-Pacific OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 27 The Asia-Pacific OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 28 The Asia-Pacific OTT Services Market Size, By Country, By Value, 2018-2028
- Table 29 Latin America OTT Services Market Size, By Component, By Value, 2018-2028
- Table 30 Latin America OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 31 Latin America OTT Services Market Size, By Content, By Value, 2018-2028
- Table 32 Latin America OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 33 Latin America OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 34 Latin America OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 35 Latin America OTT Services Market Size, By Country, By Value, 2018-2028
- Table 36 The Middle East & Africa OTT Services Market Size, By Component, By Value, 2018-2028
- Table 37 The Middle East & Africa OTT Services Market Size, By Device Type, By Value, 2018-2028
- Table 38 The Middle East & Africa OTT Services Market Size, By Content, By Value, 2018-2028
- Table 39 The Middle East & Africa OTT Services Market Size, By Revenue Model, By Value, 2018-2028
- Table 40 The Middle East & Africa OTT Services Market Size, By User Type, By Value, 2018-2028
- Table 41 The Middle East & Africa OTT Services Market Size, By End-User, By Value, 2018-2028
- Table 42 The Middle East & Africa OTT Services Market Size, By Country, By Value, 2018-2028
- Table 43 Amazon Web Services, Inc. Company Overview
- Table 44 Amazon Web Services, Inc. Financial Overview
- Table 45 Apple Inc. Company Overview
- Table 46 Apple Inc. Financial Overview
- Table 47 Google, LLC. Company Overview
- Table 48 Google, LLC. Financial Overview
- Table 49 Hulu, LLC. Company Overview
- Table 50 Hulu, LLC. Financial Overview
- Table 51 Netflix, Inc. Company Overview
- Table 52 Netflix, Inc. Financial Overview
- Table 53 Telstra Corporation Limited Company Overview
- Table 54 Telstra Corporation Limited Financial Overview
- Table 55 Tencent Holdings Ltd. Company Overview
- Table 56 Tencent Holdings Ltd. Financial Overview
- Table 57 Akamai Technologies Company Overview
- Table 58 Akamai Technologies Financial Overview
- Table 59 Brightcove, Inc. Company Overview
- Table 60 Brightcove, Inc. Financial Overview
- Table 61 Limelight Networks, Inc. Company Overview
- Table 62 Limelight Networks, Inc. Financial Overview
- Table 63 Roku, Inc. Company Overview
- Table 64 Roku, Inc. Financial Overview
- Table 65 Rakuten, Inc. Company Overview
- Table 66 Rakuten, Inc. Financial Overview
- Table 67 Kakao Corp. Company Overview
- Table 68 Kakao Corp. Financial Overview
- Table 69 Vimeo Live Company Overview
- Table 70 Vimeo Live Financial Overview
- Table 71 Sling TV Company Overview
- Table 72 Sling TV Financial Overview
