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Market Research Report
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1067801

India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook, 2027

Published: | Bonafide Research & Marketing Pvt. Ltd. | 100 Pages | Delivery time: 1-2 business days

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India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook, 2027
Published: April 1, 2022
Bonafide Research & Marketing Pvt. Ltd.
Content info: 100 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents
  • List of Tables

Carbonated drinks are those drinks that bubble and fizz with dissolved carbon dioxide gas in it. Many people find the fizzy sensation to be pleasing and are fond of the slightly different taste that carbon dioxide provides. The health concerns by the consumers are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in the global market. The industry has moved far beyond simply offering low or reduced-sugar versions of their brands, reformulating their products to include natural rather than artificial additives. The current Prime Minister of India Mr. Narendra Modi proposed that big players like Coca-Cola, Pepsi to add 2% of fruit content in the aerated drinks which will thereby help the farmers to cultivate more fruits and can generate profit. This kind of initiative will promote the inclusion of real fruits in the carbonated drinks available in the market. The world as well as the Indian market has been under the duopoly of Coca-Cola and PepsiCo for a long time. The Coca-Cola Company leads the world market for carbonated beverages with a share of more than 31% in 2021. The other part of the duopoly in the global carbonated drinks market is handled by PepsiCo Inc. There are many players operating from a smaller level and contributing to the segment. The industry does not face any major threats from new entrants because Coca-Cola and PepsiCo each have an extensive bottling and distribution network and huge economies of scale.

According to "India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook 2027",  Carbonated or aerated drinks is expected to cross INR 34,000 by 2027 the lead of two-player is expected to continue in the market. In terms of end-users, the urban segment dominates the Indian carbonated non-alcoholic market with a significant market share. But gradually, the rural segment is expected to take back on the market. Region-wise, the majority of the consumers hail from the North of India followed by the South where people experience the maximum heat. The harmful chemicals and the preservatives added have proven harmful to the people which are responsible for the declining sales of carbonated drinks in the Indian market. To face these challenges, the manufacturers are bringing new flavours and low-sugar diet drinks into the market which will help grab the declining growth.

Energy and sports drinks have seen a drastic growth in recent years on the global front. Extensive and irregular working hours and the increasing occurrence of social gatherings have been one of the major reasons for the adoption of consumers towards the consumption of energy drinks People normally take energy and sports drinks after having intense workouts in the gyms. Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. When compared to the global market, the Indian energy and sports drinks market is growing but has huge potential in the coming years. The increasing number of players interested to enter this segment is one major reason for the same. Raising health concerns and the growing popularity of energy drinks are expected to boost the energy drinks market over the forecast period. Furthermore, significant growth in the number of athletes and sports persons is likely to support the growth in this market in the near future.

According to "India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook 2027",  The Indian energy drink market has crossed INR 1000 crores in 2021 which is expected to grow in double digits till 2027. Many companies are present in the Indian market as people are shifting more towards the healthy side of drinks. Health concerns have always been a major factor to the Indian consumers and so are the manufacturers who are trying to market the product with the same aspect.  Consumers pretend both energy and sports drinks as the same but both the products have vast differences. Energy drinks include a high amount of caffeine and other stimulating chemicals which keep the body energized. On the other hand, sports drinks are drinks that athletes take after the body gets dehydrated. The market of sports drinks is still at the nascent stage and the adoption is slow due to which the forecasted growth rate is at around 7%. So to make the consumers aware of the difference the manufacturers are promoting to create awareness by celebrity endorsements, promotional activities in various events and awareness campaigns. Red Bull dominates the Indian energy drinks market with more than half of the market in its pocket. In the coming years, more brands are expected to make their presence in the Indian market.

The report gives an in-depth understanding of the Carbonated, Energy & sports drinks market in India: 

India Non - carbonated Non - Alcoholic Beverage Market Outlook

India Carbonated Beverage Market Outlook - Market size & Forecast 

Segmental Analysis - By Company, By Brands, By region, By End Users, By Flavour

India Energy Drink Market Outlook

Segmental Analysis - By Company, By Region, By End Users of Energy Drinks

India Sports Drink Market Outlook

Segmental Analysis - By Region, By Packaging, Sales Channel of Sport Drinks

Competitive Landscape & Company Profile

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Carbonated Drink market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Product Code: 160320151

Table of Contents

1. Executive Summary

2. Report Methodology

3. Market Structure

  • 3.1. Market Considerate
  • 3.2. Market Definition

4. India Packaged Non-Alcoholic Beverages Market Outlook

5. India Carbonated Soft Drinks Market Outlook

  • 5.1. Market Size By Value
  • 5.2. Market Share
    • 5.2.1. By Flavour
    • 5.2.2. By Company
    • 5.2.3. By Region
    • 5.2.4. By End User
    • 5.2.5. By Sales Channel
  • 5.3. Product, Price and Variant Analysis

6. India Packaged Sparkling Water Market Outlook

7. India Energy Drinks Market Outlook

  • 7.1. Market Size By Value
  • 7.2. Market Share
    • 7.2.1. By Company / Brand
    • 7.2.2. By Region
    • 7.2.3. By End User
  • 7.3. Product, Price and Variant Analysis

8. India Sports Drinks Market Outlook

  • 8.1. Market Size By Value
  • 8.2. Market Share
    • 8.2.1. By Region
    • 8.2.2. By Packaging
    • 8.2.3. By Sales Channel
  • 8.3. Product, Price and Variant Analysis

9. India Economic Snapshot

10. Market Trends & Developments

  • 10.1. Surging Fitness Industry in India
  • 10.2. Inclusion of fruit content in fizzy drinks
  • 10.3. Advent of new and unique flavours
  • 10.4. Events organized by players
  • 10.5. Rising Popularity of Energy Drinks in Pubs and Bars

11. Competitive Landscape

  • 11.1. Porter`s Five Forces
  • 11.2 Company Profiles
    • 11.2.1. Coca-Cola India Private Limited
    • 11.2.2. PepsiCo India Holdings Pvt. Ltd.
    • 11.2.3. Manpasand Beverage Limited
    • 11.2.4. Parle Agro Pvt. Ltd.
    • 11.2.5. Red Bull India Pvt. Ltd.
    • 11.2.6. Hector Beverages
    • 11.2.7. Monster Beverage
    • 11.2.8. Goldwin Healthcare Pvt. Ltd
    • 11.2.9. Bisleri International Private Limited
    • 11.2.10. Ocean Beverages

12. Strategic Recommendations

13. Disclaimer

List of Figures

  • Figure 1: India Carbonated Soft Drinks Market Size By Value 2015-16 to 2026-27 (INR Crore)
  • Figure 2: India Carbonated Soft Drinks Market Share By Flavor (2015-16, 2020-21 & 2026-27)
  • Figure 3: India Carbonated Soft Drinks Market Share By Company (2020-21)
  • Figure 4: India Carbonated Soft Drinks Market Share By Region (2015-16, 2020-21 & 2026-27)
  • Figure 5: India Carbonated Soft Drinks Market Share By End User (2015-16, 2020-21 & 2026-27)
  • Figure 6: India Carbonated Soft Drinks Market Share By Sales Channel (2015-16, 2020-21 & 2026-27)
  • Figure 7: India Packaged Sparkling Water Market Size By Value 2015-16 to 2026-27 (INR Crore)
  • Figure 8: India Energy Drinks Market Size By Value 2015-16 to 2026-27 (INR Crore)
  • Figure 9: India Energy Drinks Market Share By Company / Brand (2020-21)
  • Figure 10: India Energy Drinks Market Share By Region (2015-16, 2020-21 & 2026-27)
  • Figure 11: India Energy Drinks Market Share By End User (2015-16, 2020-21 & 2026-27)
  • Figure 12: India Sports Drink Market Size By Value 2015-16 to 2026-27 (INR Crore)
  • Figure 13: India Sports Drinks Market Share By Region (2015-16, 2020-21 & 2026-27)
  • Figure 14: India Sports Drinks Market Share By Packaging (2015-16, 2020-21 & 2026-27)
  • Figure 15: India Sports Drinks Market Share By Sales Channel (2015-16, 2020-21 & 2026-27)

LIST OF TABLES

  • Table 1: Product, Price and Variant Analysis of Carbonated Drinks in India 2021
  • Table 2: Product, Price and Variant Analysis of Energy Drinks in India 2021

Table 3 Product, Price and Variant Analysis of Sports Drinks in India 2021

  • Table 4: India Economic Profile - 2020
  • Table 5: Key Facts of Coca-Cola India Private Limited
  • Table 6: Key Facts of PepsiCo India Holdings Pvt. Ltd.
  • Table 5: Key Facts of Manpasand Beverage Private Limited
  • Table 7: Key Facts of Parle Agro Private Limited
  • Table 8: Key Facts of Red Bull India Pvt. Ltd.
  • Table 9: Key Facts of Hector Beverages
  • Table 10: Key Facts of Monster Beverage
  • Table 11: Key Facts of Goldwin Healthcare Pvt. Ltd
  • Table 12: Key Facts of Bisleri International Private Limited
  • Table 13: Key Facts of Ocean Beverages