Market Research Report
Australia Plant-Based Meat Market Overview, 2026
|Australia Plant-Based Meat Market Overview, 2026|
Published: June 2, 2022
Bonafide Research & Marketing Pvt. Ltd.
Content info: 62 Pages
Delivery time: 1-2 business days
According to Aussie Farms statistics every year about 600 million animals are bred, raised and killed for food in Australia. This includes 500 million chickens, 34 million lambs, 15 million cattle, 12 million hens, 12 million unwanted male chicks, 8 million ducks, 7 million sheep, 5 million turkeys and 5 million pigs. However today, Australians are growing sensitive towards animal cruelty over the years and realized to thrive on plant based food diet. Some have also started advocating to fellow Australians by educating them about the reasons and benefits of veganism. Renowned millennial are encouraging Australians to eat plant based meats and create various signup schemes through their social media platforms. DJ Dara Kristen Hayes better known as Tiger lily with more than 5 Lakh followers has encouraged followers to try Vegan Easy June Challenge. They provide plant based meal menu options and guidance for shopping and also eating out options. She has also partnered with PETA to save animals from slaughtering. Other celebrities who endorse plant based meat eating are Ricky Gervais and Paul McCartney.
According to the report title "Australia Plant-based Meat Market Overview, 2026", published by Bonafide research, the plant based meat market in Australia is expected to grow over 12% during the forecast period ending 2026. Australia is fast adapting to vegan meals that are readily made available in the market. Soy is the common source used to make plant based meat for Australian markets while Pea is increasingly being experimented to make new plant based meat alternatives and expected to grow rapidly over the forecast period. Large amounts of soybeans are grown in Northern Queensland to Darling Downs and inland river valleys south to NSW coastal hinterland and coastal sugar belt to inland cropping regions of southern NSW and Victoria. Wheat has more than 25% market share in plant based meat sources and quinoa and oats plant based meat are entering the market with new tastes and flavors and forms. Burger Patties & Sausages form around 60% of market share by Product as they are most consumed and mass produced and easily available at any store, hotel or restaurant. Other types of plant based snacks are becoming most preferable choice of the young. Meatballs however launched much later is soon picking up space and becoming healthy choices of the consumers.
Plant based chicken and pork together constitute for almost 80% of the market share while fish is less than a percent. Lamb and turkey are confined to traditional meat eating cultures and so consumed occasionally by the millennial. Australia's growing adaption to plant based meat can be attributed to Vegan Australia's campaigns held across the country. The vegan Australia certified logo is a reliable symbol for consumers to enable purchase. The consumers can easily make choices with the logo as they meet Vegan Australian standards. According to a survey almost 2.5 million Australians are vegans and 10 million have reduced meat intake that makes it second most vegan popular. Adelaide was 14th for highest number of vegans globally in 2020.
There are many hotels and restaurants across Australia serving plant based meals due to which it has become a trend to be vegan. The retailers are now stocking up on various options available with the growing demands from the consumers for plant based meats. The retailers are investing in proper visibility of products at competitive prices. Some of the retailers have also launched their plant based products so as to be in the game to retain their regular consumers. Retailers have less than 30% market share but with new marketing policies and advertisements and increasing popularity of vegan food it is expected to flourish in the coming years. Leading retail chains to local cafes all are now catering to the increased demands for plant based food. Even the non vegan restaurants along with guidance from Vegan Australia are incorporating healthy vegan food menus to their customers. Clubs and pubs are jumping in the bandwagon to capture the market advantage of vegan food and drinks menu. Expanding food menus gives them the chance to cater to large number of customers.
The pandemic has accelerated the sales in retail sector with many plant based meat product launches. The flexitarians are always are on a lookout to add variety to their diet as they buy both meat and non meat products. Locally produced plant based meat products are lower priced than imported counterparts and so consumers always prefer the lesser priced one. This is also pushing the companies to locally procure raw materials and make plant based meat products in Australia itself.
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant based meat industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Keywords: New South Wales, Queensland, Tasmania, Victoria, Western Australia, South Australia, Sydney, Darwin, Canberra, Brisbane, Perth, Adelaide, Melbourne, meat, chicken , meatballs, sausages, vegan, animal meat, alternate meat, beef, pork, burger Pattie, wheat, soy, pea, gluten, fish, quinoa, legumes, seitan, lamb, turkey.
Figure-8: Porter's Five Forces Meter of Plant-based Meat Industry in Australia
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