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PUBLISHER: Bonafide Research & Marketing Pvt. Ltd. | PRODUCT CODE: 1150989

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PUBLISHER: Bonafide Research & Marketing Pvt. Ltd. | PRODUCT CODE: 1150989

India Ketch Up, Pizza & Pasta Sauces Market Outlook, 2027-28

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In India, Easy availability of sauces, Multiple application of Sauces, Increasing Craze for Italian Cuisine, increased in-house consumption the market is blooming with the time. The India Ketchup and Pizza & Pasta Sauce market consists of tomato ketchup and pizza & pasta sauces. The tomato ketchup and sauces include tomato ketchup and sauces like regular ketchup, hot and sweet ketchup, no onion no garlic ketchup and other unique ketchups like sweet and sour ketchup, chilli tomato sauce, Chatakedaar, sweet and spicy sauce, etc. Till a few years back the fast-food market in India was not a very prominent industry mostly because there were fewer fast-food joints and disposable incomes. But with the growth of both these elements the fast-food market in India received a boost.

'India Ketchup, Pizza and Pasta Sauces Market Outlook, 2027-28' gives a comprehensive analysis of the ketchup, pasta and pizza sauces industry in India. The overall market has grown with CGAR around 5% during review period. Fast food and ketchup are directly proportional to one another. The sweet and tangy taste provided by ketchup adds to the entire experience of a delicious or finger-licking meal. Thus, the rise in the demand for fast food has resulted in the rise in the demand for ketchup in India. Also, with the growing patterns of fast food consumption in the country, the need for ketchup is also increasing. Drivers like Increasing number of QSRs in India, Easy availability of sauces, Multiple application of Sauces, Increasing Craze for Italian Cuisine, increased in-house consumption the market is blooming with time.

Major players include HUL with its brand Kissan, Nestle with Maggi, G.D Foods with Tops, Kraft Heinz, Cremica, FieldFresh with its brand Del Monte. Regular tomato ketch is major contributor having highest market share since past and will continue on its position during forecast period. Pizza & Pasta sauce is expected to have market value more than INR 950 crore till 2027-28. Its major players include Dr. Oetker, Cremica, Veeba, Fieldfresh, Bajoria Foods and Scandic food etc. Pasta sauce comes in two different variant namely white pasta sauce and red pasta sauce. Pizza and Pasta sauce are mainly used in institution rather than home but scenario is changing today. For long, tomato ketchup has been the mainstay of the condiments segment in India. That is changing with the entry of numerous dips, sauces and spreads.

Further, the top Ketchup Brands in India are Maggi Kissan and Heinz. Nestle's Maggi leads the Indian ketchup market with higher market share. There are also a host of local ketchup brands that account for the rest of the market share of the ketchup industry in India. According to industry experts, there is still abundant scope for improvement as ketchup penetration is low in rural areas. Even in urban areas, people do not consume much ketchup in the house. Nestle offers 8 different types of sauces and ketchups like regular tomato ketchup, No Onion No Garlic (NONG) ketchup, Rich Tomato and Hot & Sweet (Tomato Chilli) under the brand Maggi. The Maggi sauce is leading the market, because of its brand name. In India, Maggi has been a household name since the coming of Maggi noodles. The fresh tomato ketchup in the pouch form is the most sold ketchup in the ketchup portfolio of Maggi presently.

On the other hand, Hindustan Unilever Limited's brand Kissan' offers 19 different types of sauces in India like Chotu ketchup, Twist Sweet & Spicy Sauce, Fresh Tomato Ketchup, Squeezo Chilli Tomato Ketchup, No Onion No Garlic (NONG) Ketchup, Twist Chilli Tomato Sauce, Chatakdaar Ketchup, etc. Kissan's primary focus in products has been on wider portfolio in terms of flavours available to the consumer. Because the target audience of Kissan is mothers of small children of middle-class families for whom price plays an important role in the buying decision of a product, the penetration pricing strategy is used by the company. Also, Kissan is widely advertised through various marketing channels such as TV adverts, Print media, retail outlets and newspapers. Pichku, which is a 90 ml pouch priced INR 15.

The overall market is anticipated to witness tremendous growth on account of introduction of innovative products and their easy availability through online, traditional and modern trade. Moreover, rising awareness about international cuisine coupled with increasing modern retail outlets offering price and convenience advantages, would further steer growth in the market over the next five years. India condiments market is witnessing growth owing to consumers having interest in different tastes and multi-cuisines. Moreover, rapid urbanization, development in economy with consumers having higher incomes at their disposal and growing working class population base in the country is shifting focus of people towards innovative products such as sugar-free, gluten free and non-GMO condiments which is fuelling the trend of healthy living as consumers, nowadays, are becoming conscious about health and are searching for products that provide health benefits along with taste. Additionally, increasing focus on R&D activities in food industry is resulting innovative product offerings with improved quality, which would further steer growth in the market.

Nowadays, ketchup with ethnic flavours has become a tradition to eat fast foods such as French fries, tater tots, sandwiches, and roasted meat. With the growing popularity of fast foods among the younger generation various food-specific ketchup and sauces have come to the foreground in recent years such as barbecue sauce, and egg ketchup. The tomato ketchup market outlook is exceptionally bewitching with the availability of top-notch flavours and organic choices. Proliferating western influence, the existence of smaller ketchup brands are factors set to drive the growth of the Tomato Ketchup Industry for the period 2022-2027. Organic ketchup extends a variety of advantages over conventional which is the main reason behind its heightening popularity. Around 8-9% of people are afflicted with diabetes worldwide and the number is anticipated to grow up to 11-12% by 2045. Consequently, the demand for organic ketchup is swelling as organic sugars are helpful in stabilizing the sugar count of the body. Moreover, organic condiments exhibit many antioxidants like polyphenols which reduce the risk of cardiovascular diseases like cancer and heart attack.

COVID-19 Impacts:

The COVID-19 pandemic has placed unprecedented stress on the demand for ketchup because of the shutdown and stringent government guidelines across the world. However, the situation saw scope in the rising demand from foodservices, which facilitated take-aways, and off-trade channels. This led to a shortage of ketchup in the market post the pandemic. The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials.

Covered in the Report:

  • India Tomato Ketchup, Pasta and Pizza Sauces
  • India Tomato Ketchup Sauces
  • India Pasta Sauces
  • India Pizza Sauces
  • India Pizza and Pasta Sauce

"India Ketchup, Pasta and Pizza Sauces Market Outlook, 2027-28" discusses the following aspects of

Ketchup, Pasta and Pizza Sauces in India:

India Table Sauces Market Size by Value & Forecast

India Organized Table Sauces Market Size by Value & Forecast

India Unorganised Table Sauces Market Size by Value & Forecast

India Table Sauces Market Segmental Analysis: By Company and By Category

India Tomato Ketchup, Pasta and Pizza Sauces Market Size By Value & Forecast

India Tomato Ketchup Sauces Market

India Tomato Ketchup Market Segmental Analysis: By Company, By Product Type, By Retail vs.

Institutional, By Organized vs. Unorganized

India Pizza and Pasta Sauce Market

India Pizza Sauce Market

India Pasta Sauce Market

India Pasta and Pizza Sauces Market Segmental Analysis: By Company, By Product Type, By

Retail vs. Institutional, By Organized vs. Unorganized

Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of - India Ketchup, Pasta and Pizza Sauce Market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Product Code: 180720081

Table of Contents

1. Executive Summary

2. Market Structure

  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight

3. Research Methodology

  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery

4. India Table Sauces Market Outlook

  • 4.1. Market Size By Value
  • 4.2. Organized Table Sauce Market Outlook
  • 4.3. Unorganized Table Sauce Market Outlook
  • 4.4. Market Share
    • 4.4.1. By Category
    • 4.4.2. By End Users

5. India Tomato Ketch Up & Sauce Market Outlook

  • 5.1. Market Size By Value
    • 5.1.1. Overall Market (Organized Vs. Unorganized)
    • 5.1.2. Overall Market (By Product Type)
  • 5.2. Market Share
    • 5.2.1. By Company
    • 5.2.2. By Product Type
    • 5.2.3. By End User
    • 5.2.4. By Packaging Type
  • 5.3. Product Price Variant Analysis

6. India Pizza & Pasta Sauces Market Outlook

  • 6.1. Market Size
  • 6.2. By Value
  • 6.3. By Volume
    • 6.3.1. Pizza Sauce Market Outlook
    • 6.3.2. Pasta Market Outlook
    • 6.3.3. Pizza & Pasta Market Outlook
  • 6.4. Market Share
    • 6.4.1. By Company
    • 6.4.2. By Company
    • 6.4.3. By Product Type
    • 6.4.4. By End User
  • 6.5. Product Price Variant Analysis

7. PEST Analysis

8. Channel Partner Analysis

9. Policy & Regulatory Framework

10. Trade Dynamics

  • 10.1. Import
  • 10.2. Export

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Attractive Packing Styles Gaining Steam
  • 12.2. Growing Craze of Ready-to-Eat Food
  • 12.3. Increasing Use of Internet and Television for learning Cooking

13. Competitive Landscape

  • 13.1. Porter's Five Forces
  • 13.2. Company Profile
    • 13.2.1. Bajoria Foods Pvt. Ltd. (American garden)
      • 13.2.1.1. Company Snapshot
      • 13.2.1.2. Company Overview
      • 13.2.1.3. Financial Highlights
      • 13.2.1.4. Geographic Insights
      • 13.2.1.5. Business Segment & Performance
      • 13.2.1.6. Product Portfolio
      • 13.2.1.7. Key Executives
      • 13.2.1.8. Strategic Moves & Developments
    • 13.2.2. Capital Foods Pvt. Ltd.
    • 13.2.3. Cremica Food Industries Limited
    • 13.2.4. Dr.Oetker India Private Limited. (Funfoods)
    • 13.2.5. Fieldfresh Foods Pvt. Ltd.
    • 13.2.6. Veeba Food Services Private Limited
    • 13.2.7. Hindustan Unilever Limited
    • 13.2.8. Nestle India
    • 13.2.9. The Kraft Heinz Company
    • 13.2.10. Veeba Food Services Private Limited
  • 13.3. Company Overview
    • 13.3.1. Suresh Kumar & Co. (Impex) Pvt. Ltd. (Remia International)
    • 13.3.2. Everest Beverages & Food Industries
    • 13.3.3. G. D. Foods Manufacturing (India) Pvt. Ltd.

14. Strategic Recommendations

15. Disclaimer

Product Code: 180720081

List of Figures

  • Figure 1: India Population 2017-2021(In Crore)
  • Figure 2: India Population Age Structure (EST. 2019)
  • Figure 3: India Urban VS Rural (Crore)
  • Figure 4: India Table Sauces Market Size By Value 2016-17 to 2027-28F (in INR Crore)
  • Figure 5: India Table Sauce Market Share By Origin (2016-17, 2021-22 & 2027-28)
  • Figure 6: India Overall Tomato Ketch Up & Sauce Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
  • Figure 7: India Overall Tomato Ketch Up & Sauce Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
  • Figure 8: India Ketch Up & Sauce Market Share By Volume By Load Capacity (2016-17, 2021-22 & 2027-28)
  • Figure 9: India Pizza & Pasta Sauce Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
  • Figure 10: India Pizza & Pasta Sauce Market Size By Volume (MT Tonnes) (2016-17, 2021-22 & 2027-28F)
  • Figure 11: Porter's Five Forces of India Ketch Up, Pizza & Pasta Sauces Market

List of Table

  • Table 1: India Tier-wise Classification Of Cities
  • Table 2: India Region-wise Classification Of Cities
  • Table 3: India Organized Table Sauces Market Size By Value (in INR Crore)
  • Table 4: India Unorganized Table Sauces Market Size By Value (in INR Crore)
  • Table 5: India Table Sauces Market Share By Category (2016-17, 2021-22 & 2027-28F)
  • Table 6: India Table Sauces Market Share By Company (2021-22)
  • Table 7: India Tomato Ketch Up & Sauces Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
  • Table 8: India Tomato Ketch Up & Sauces Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
  • Table 9: India Pizza Sauces Market Size By Value (in INR Crore)
  • Table 10: India Pasta Market Size By Value (in INR Crore)
  • Table 11: India Pizza & Pasta Market Size By Value (in INR Crore)
  • Table 12: India Pizza & Pasta Sauce Market Share By Company (2021-22)
  • Table 13: India Pizza & Pasta Sauces Market Share By Company (2021-22)
  • Table 14: India Pizza & Pasta Sauces Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
  • Table 15: India Pizza & Pasta Sauces Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
  • Table 16: Product Price Variant Analysis of Table Sauces in India 2016-17
  • Table 17: HS Code for Ketch Up, Pizza & Pasta Products in India 2021-22
  • Table 18: Import Duty Structure for HS Code XXXX in India 2021-22
  • Table 19: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
  • Table 20: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
  • Table 21: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
  • Table 22: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
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