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Market Research Report

Transformations and Convergence in Enterprise Markets for Networks and IT Report

Published by BRC Consultancy Ltd Product code 335383
Published Content info 18 Pages
Delivery time: 1-2 business days
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Transformations and Convergence in Enterprise Markets for Networks and IT Report
Published: January 31, 2016 Content info: 18 Pages

Network and IT services are undergoing substantial changes, which are often interacting with each other to create new levels of market complexity. As these changes play out market landscapes are being transformed.

This report will give you a profound understanding of how markets for network and IT services are changing and the underlying principles at work, which will help you to anticipate market developments and make strategic decisions with confidence.

It will save you from having to undertake extensive research to try to determine the foundational principles yourself.

"An excellent synopsis of the state of play" Jeff Ace, previously Vice President at both AT&T and IBM.

The report provides a framework that helps:

  • Service providers identify new opportunities and threats and develop strategies for extending into new areas.
  • M&A professionals analyse new synergies between companies operating in different telecom, media and technology sectors.
  • IT and network buyers purchase next generation services.

The report is based on a structured analysis of key trends, how they interact with each other and the resulting implications. It was validated by detailed discussions with industry experts working at VP level in service provider organisations and interviewing IT buyers in large enterprises.


The report is produced by BRC Consultancy Ltd. BRC is a specialist consulting firm with 25 years experience of enterprise network and IT services, providing commercial and technical advice to both buyers and providers. The report is written in the clear, succinct style demanded by these clients.

Executive Summary

Much of the IT industry is transforming, which is presenting service providers and their customers with new opportunities and challenges - many of which are disruptive.

The many current developments have some common underlying drivers. For example different network and IT sectors have been maturing, which hurt growth, but can also provide solid operating bases for introducing more integrated solution concepts.

Integration can involve offerings from different sectors where these serve the same customers or form components of the same overall solutions. New linkages between Unified Communications applications and network services, or between components of cloud computing solutions, are just some examples.

As a result, an innovation in any sector has potential to not only boost growth but also disrupt other sectors, creating unexpected threats. As service providers from different sectors develop new multi-sector solutions, some could find themselves competing with each other for the first time.

Since many new solution concepts involve components from different sectors of network and IT industries this drives new types of M&A opportunities. As suppliers link up to offer broader solutions, partnerships or acquisitions will be appropriate depending on where there are synergies between the operations of the suppliers concerned. Where acquisitions do make sense there is often asymmetry where providers in one sector are well placed to move in to another sector but not vice versa.

These various drivers and interplays largely define the complex market landscape. The report examines these in detail, along with their implications, using a structured framework which provides an essential foundation for anticipating market developments, developing strategies and assessing M&A opportunities across the wide range of network and technology sectors.

Companies Mentioned:

  • Axel Springer
  • Global Cloud Exchange
  • Equinix
  • IBM
  • Jigsaw
  • Metaswitch
  • Microsoft
  • Salesforce
  • Samsung
  • T-Systems
  • Verizon
  • Yammer
Table of Contents

Table of Contents

  • Introduction
  • How Different Network and IT Sectors are Maturing
  • Drivers behind New Solution Concepts
  • New Synergies between Providers from Different Sectors
  • Cloud Computing and Other Concepts Using Components from Several Sectors
  • How a Supplier Can Draw Revenue from Outside its Sector
  • Where Partnerships make More Sense than Acquisitions
  • Anticipating Opportunities and Market Developments
  • Assessing Service Provider Strategies
  • Particular Implications for Network Service Providers
  • New Considerations when Buying Services

Illustrative examples:

  • Partnership between Axel Springer and Samsung
  • Microsoft's Acquisition of Yammer
  • Bundle of Smartphone, Apps, Network and Cloud
  • IBM's Development of API Management
  • The Rescue of Blackberry
  • Barriers to Cross-Sector Convergence in Larger Enterprises
  • Network Function Virtualization
  • Cloud Exchanges and Marketplaces from Equinix, Verizon and Others

List of Tables and Charts

  • Major Network and IT based sectors
  • How Major Sectors are Evolving and Maturing
  • Sources of Disruption, Opportunities and Threats
  • Matrix of Sectors whose Offerings must be Used together
  • New Solution Concepts Drawing on Multiple Sectors Including Hosting or Networks
  • Factors to Consider when Assessing Supplier Strategies
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