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Market Research Report

Turkey Bathrooms 2019

Published by BRG Building Solutions Product code 260898
Published Content info 149 Pages
Delivery time: 1-2 business days
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Turkey Bathrooms 2019
Published: April 30, 2019 Content info: 149 Pages
Description

Report Overview:

This report provides an in-depth analysis of the Turkish bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.

Market Overview:

The European bathroom market is considered a mature market, which experienced solid growth rates during the early to mid-2000s. However, demand for almost all bathroom products declined strongly in Europe following the effects of the economic crisis of 2008/2009. The bathroom market recovered significantly faster in Eastern Europe than in Western Europe, with the latter continuing to show drop in sales demand up to 2015.Indeed, the Eastern European market never suffered the dramatic decline in sales compared to Western Europe.

Similar to developments seen in previous years, demand for bathroom and kitchen equipment continued to slow down further. Reduced growth was particularly witnessed in Italy, Netherlands, Poland and Turkey. Housing RMI demand continued to be the main market drivers, although new build demand positively affected growth rates in certain countries, most notably Spain. Indeed, demand for bathroom equipment is nowadays mostly driven by replacement demand, although this is different per product group as well as per country. The housing RMI sector developed favourably across both regions, Eastern and Western Europe, during 2018.

Product Coverage:

This report focuses on the following product categories:

  • Bathroom Products:
    • Baths & Shower Trays
    • Sanitary Ware and Alternatives
    • Taps & Mixers (Faucets)
    • Shower Walls

Key Data Points:

  • Historical volume trends (2005-2018) and forecasts (2019-2023)
  • Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
  • Market values and average prices (2017 and 2018) at manufacturer selling price (MSP) level
  • End use sector segmentation (e.g. new housing, RMI, non-housing)
  • Technical segmentation and product category breakdowns
  • Volume market shares per brand/company
  • Distribution analysis including routes to market flow diagrams
Table of Contents

Table of Contents

Background: Turkey - Bathroom

II.0. TR - Background

  • II.1. Background: Overview
  • II.2. Key Figures
  • II.3. Macroeconomic Trends and Forecasts
  • II.4. Historical and Current Exchange Rates
  • II.5. New Dwelling Construction
  • II.6. Dwelling Stock by Type and Tenure

Distribution: Turkey - Bathroom

III.0. TR - Distribution

  • III.1. Distribution: Bathroom
  • III.2. Summary of Leading Distributors

Baths and Shower Trays - Turkey

1.0. TR - Baths and Shower Trays

  • 1.1. Market Overview: Baths and Shower Trays
  • 1.2. Historical Trends and Forecasts
    • 1.3.1. Prices and Market Values: Baths and Shower Trays
    • 1.3.2. Price Segmentation: Cast Iron Baths
    • 1.3.3. Price Segmentation: Steel Baths
    • 1.3.4. Price Segmentation: Synthetic Baths
    • 1.3.5. Price Segmentation: Hydromassage Baths
    • 1.3.6. Price Segmentation: Ceramic Shower Trays
    • 1.3.7. Price Segmentation: Steel/ Cast Iron Shower Trays
    • 1.3.8. Price Segmentation: Synthetic Shower Trays
    • 1.4.1. End Use: Base Year
    • 1.4.2. End Use: Historical and Forecasts
    • 1.4.3. Sales by Material: Synthetic Baths & Shower Trays
    • 1.5.1. Market Shares: Steel Baths
    • 1.5.2. Market Shares: Synthetic Baths
    • 1.5.3. Market Shares: Hydromassage Baths
    • 1.5.4. Market Shares: Ceramic Shower Trays

The Turkish Bathroom Market

I Introduction: Bathroom & Kitchen

  • 1.5.5. Market Shares: Steel / Cast Iron Shower Trays
  • 1.5.6. Market Shares: Synthetic Shower Trays
  • 1.6.1/2. Imports & Exports: Cast Iron Baths
  • 1.6.3/4. Imports & Exports: Steel Baths
  • 1.6.5/6. Imports & Exports: Synthetic Baths / Shower Trays
  • 1.7.1/2. Route to Market: Baths
  • 1.7.3/4. Route to Market: Shower Trays

Sanitary Ware - Turkey

2.0. TR - Sanitary Ware

  • 2.1. Market Sector Overview: Sanitary Ware
    • 2.2.1. Historical Trends and Forecasts: Sanitary Ware
    • 2.2.2. Historical Trend and Forecasts: Installation Mod.
    • 2.3.1. Prices and Market Values: Sanitary Ware
    • 2.3.2. Prices and Market Values by Type: CSW
    • 2.3.3. Prices and Market Values by Type: Conc. Cisterns
    • 2.3.4. Price Segmentation: WCs
    • 2.3.5. Price Segmentation: Ceramic Washbasins
    • 2.3.6. Price Segmentation: Concealed Plastic Cisterns
    • 2.3.7. Price Segmentation: Exposed Plastic Cisterns
    • 2.3.8. Price Segmentation: Non Ceramic Washbasins
    • 2.4.1. End Use: Base Year
    • 2.4.2. End Use: Historical and Forecasts
    • 2.4.3. Sales by Type of Rim: WCs
    • 2.5.1. Market Shares: All Ceramic Sanitary Ware
    • 2.5.2. Market Shares: WCs
    • 2.5.3. Market Shares: Ceramic Washbasins
    • 2.5.4. Market Shares: Other Ceramic Sanitary Ware
    • 2.5.5. Market Shares: Concealed Plastic Cisterns
    • 2.6.1/2. Imports & Exports: CSW All
    • 2.6.3/4. Imports & Exports: Plastic Cisterns
    • 2.7.1/2. Route to Market: Ceramic Sanitary Ware
    • 2.7.3/4. Route to Market: Plastic Cisterns

Taps and Mixers - Turkey

3.0. TR - Taps and Mixers

  • 3.1. Market Sector Overview: Taps and Mixers
  • 3.2. Historical Trends and Forecasts: Taps and Mixers
    • 3.3.1. Prices and Market Values: Taps and Mixers
    • 3.3.2. Prices and Market Values by Type: Taps & Mixers
    • 3.3.3. Price Segmentation: Bath Taps and Mixers
    • 3.3.4. Price Segmentation: Bidet Taps and Mixers
    • 3.3.5. Price Segmentation: Kitchen Taps and Mixers
    • 3.3.6. Price Segmentation: Shower Taps and Mixers
    • 3.3.7. Price Segmentation: Washbasin Taps and Mixers
    • 3.4.1. End Use: Base Year
    • 3.4.2. End Use: Historical and Forecasts
    • 3.4.3. Sales by Type and Application: Taps and Mixers
    • 3.4.4. Sales by Type of Installation: Taps and Mixers
  • 3.5. Market Shares: Taps and Mixers
    • 3.6.1/2. Imports & Exports: Taps and Mixers
    • 3.7.1/2. Route to Market: Taps and Mixers
    • 3.8.1. Historical Trends and Forecasts: Flushing Valves
    • 3.8.2. Prices and Market Values: Flushing Valves
    • 3.8.3. Market Shares: Urinal Flushing Valves
    • 3.8.4. Market Shares: WC Flushing Valves

Shower Wall - Turkey

4.0. TR - Shower Wall

  • 4.1. Market Sector Overview: Shower Wall
  • 4.2. Historical Trends and Forecasts: Shower Wall
    • 4.3.1. Prices and Market Values: Shower Wall
    • 4.3.2. Price Segmentation: Bath Screens
    • 4.3.3. Price Segmentation: Conventional Shower Cubicles
    • 4.3.4. Price Segmentation: Hydrotherapy Shower Cubicles
    • 4.3.5. Price Segmentation: Shower Enclosures
    • 4.4.1. End Use: Base Year
    • 4.4.2. End Use: Historical and Forecasts
    • 4.4.3. Sales by Type of Material: Shower Wall
    • 4.4.4. Sales by Type: Shower Enclosures
    • 4.4.5. Sales by Type of Door: Shower Enclosures
    • 4.5.1. Market Shares: Bath Screens
    • 4.5.2. Market Shares: Hydrotherapy Shower Cubicles
    • 4.5.3. Market Shares: Shower Enclosures
    • 4.6.1/2. Route to Market: Shower Wall
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