Market Research Report
US Bathrooms 2018
|Published by||BRG Building Solutions||Product code||260902|
|Published||Content info||259 Pages
Delivery time: 1-2 business days
|US Bathrooms 2018|
|Published: June 30, 2018||Content info: 259 Pages||
This report provides an in-depth analysis of the USA bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.
The bathroom industry in the US is experiencing a period of sustained growth due to a healthy remodeling trend and the return of solid growth in the new housing market. In addition to spectacular economic gains in the last five years, the Millennial generation, those born between 1981 and 1997, are now the largest cohort in the United States. These young adults are gainfully employed and are moving out of their parent's basements, or out of their over-priced urban apartments, and buying their first homes. Homeownership rates are on the rise again in the US after bottoming out in 2016.
Asian imports are still a significant part of the kitchen and bath market. However, this is becoming a blurry line as US manufacturers are forming design and manufacturing partnerships overseas. Sometimes only select parts are imported, so the final assembly of products happens in the United States. The market is dominated by four or five household names. There have been a lot of holding company changes in the market with company acquisitions and mergers, however the hierarchy of top bathroom companies hasn't changed.
The distribution emphasis has continued to shift toward the big box retail stores and e-commerce with both channels experiencing considerable growth due to the wide range and price of product on offer. Big box stores are particularly targeting home builders with competitive pricing and internet ordering, which is in direct competition with the more traditional plumbing wholesale channel.