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Market Research Report

Philippines Bathrooms 2018

Published by BRG Building Solutions Product code 342230
Published Content info 108 Pages
Delivery time: 1-2 business days
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Philippines Bathrooms 2018
Published: July 31, 2018 Content info: 108 Pages

This report provides an in-depth analysis of the Filipino bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.

Market Overview:

The Philippines is one of the rapidly growing and emerging economies of Asia located in the Western Pacific Ocean. It is the 12th largest country in the world with a population exceeding 102 million. In recent years, the Philippines has shifted from being an agrarian economy to one which is based on the services sector. The country is also helped by sizeable remittances from abroad with a large Diaspora spread across the world.

The Filipino bathroom market has been a growing one owing to continued urbanization and rise in income levels. Of late, increasing penetration of bathroom products and healthy economic growth have attracted many foreign companies into the country. The Philippines being a price sensitive market, majority of the market is still concentrated in the lower and economy segments. A significant share of the market has been captured by the cheap Chinese imports in almost all major product categories. Of late, there has been a surge in demand for better quality products, particularly among the fast-rising middle class.

Sales of sanitary ware products continued to grow in 2017, although there was also a continued pressure on local manufacturers, particularly from low-cost Chinese imports which benefit from low import duties. Many sanitary ware manufacturers have diversified into provincial cities and this trend is expected to continue, keeping in view the Filipino government's plans to develop these areas. The growth of the

construction industry also had a positive impact on the sanitary ware sales during the year. Sales of faucets also grew, although almost all sales were accounted by imports, mainly from China, due to the absence of any local manufacturer. Synthetic baths, along with hydromassage baths witnessed a decline in 2017 sales but are expected to recover, based on increased housing completions and demand from the non-housing sector, boosted by an emphasis on tourism during the forecast period.

Many bathroom product companies have diversified into provincial cities and this trend is expected to continue, keeping in view the Filipino government's plans to develop these areas. It is expected that infrastructure development in the country would become more decentralized in future, which at present is concentrated in and around Metro Manila. This in turn, is expected to fuel further demand from the hinterland and provincial cities. With both economic growth and construction outlook being optimistic, the Filipino bathroom market is poised to grow further in the forthcoming years.

Product Coverage:

This report focuses on the following product categories:

  • Bathroom Products :
    • Baths & Shower Trays
    • Sanitary Ware and Alternatives
    • Taps & Mixers (Faucets)
    • Shower Walls

Key Data Points:

  • Historical volume trends (2005-2017) and forecasts (2018-2022)
  • Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
  • Market values and average prices (2016 and 2017) at manufacturer selling price (MSP) level
  • End use sector segmentation (e.g. new housing, RMI, non housing)
  • Technical segmentation and product category breakdowns
  • Volume market shares per brand/company
  • Distribution analysis including routes to market flow diagrams
Table of Contents

Table of Contents

Background: Philippines - Bathroom

  • II.0. PH - Background
  • II.1. Background: Overview
  • II.2. Key Figures
  • II.3. Macroeconomic Trends and Forecasts
  • II.4. Historical and Current Exchange Rates
  • II.5. New Dwelling Construction
  • II.6. Dwelling Stock by Type and Tenure

Distribution: Philippines - Bathroom

  • III.0. PH - Distribution
  • III.1. Distribution: Overview

Baths - Philippines

  • 1.0. PH - Baths
  • 1.1. Market Sector Overview: Baths
  • 1.2. Historical Trends and Forecasts: Baths
    • 1.3.1. Prices and Market Values: Baths
    • 1.3.2. Price Segmentation: Cast Iron Baths
    • 1.3.3. Price Segmentation: Steel Baths
    • 1.3.4. Price Segmentation: Synthetic Baths
    • 1.3.5. Price Segmentation: Hydromassage Baths
    • 1.4.1. End Use: Base Year
    • 1.4.2. End Use: Historical and Forecasts
    • 1.5.1. Market Shares: Synthetic Baths
    • 1.5.2. Market Shares: Hydromassage Baths
    • 1.6.1. Imports & Exports: Cast Iron
    • 1.6.2/3. Imports & Exports: Steel Baths
    • 1.6.4/5. Imports & Exports: Synthetic Baths
    • 1.7.1/2. Route to Market: Baths

Sanitary Ware - Philippines

  • 2.0. PH - Sanitary Ware
  • 2.1. Market Sector Overview: Sanitary Ware

The Philippines Bathroom Market

I Introduction: Bathroom & Kitchen

  • 2.2. Historical Trends and Forecasts: Sanitary Ware
    • 2.3.1. Prices and Market Values: Sanitary Ware
    • 2.3.2. Detailed Prices and Market Values: CSW
    • 2.3.3. Price Segmentation: WCs
    • 2.3.4. Price Segmentation: Washbasins
    • 2.4.1. End Use: Base Year
    • 2.4.2. End Use: Historical and Forecasts
    • 2.5.1. Market Shares: All Ceramic Sanitary Ware
    • 2.5.2. Market Shares: WCs
    • 2.5.3. Market Shares: Washbasins
    • 2.5.4. Market Shares: Other Ceramic Sanitary Ware
    • 2.6.1/2. Imports & Exports: CSW All
    • 2.6.3/4. Imports & Exports: Plastic Cisterns
    • 2.7.1/2. Route to Market: Ceramic Sanitary Ware

Faucets - Philippines

  • 3.0. PH - Faucets
  • 3.1. Market Sector Overview: Faucets
  • 3.2. Historical Trends and Forecasts: Faucets
    • 3.3.1. Prices and Market Values: Faucets
    • 3.3.2. Price Segmentation: Faucets
    • 3.4.1. End Use: Base Year
    • 3.4.2. End Use: Historical and Forecasts
    • 3.4.3. Sales by Type & Application: Faucets
    • 3.4.4. Sales by Type of Installation & Draw-Off Point
  • 3.5. Market Shares: Faucets
    • 3.6.1/2. Imports and Exports: Faucets
    • 3.7.1/2. Route to Market: Faucets

Shower Wall - Philippines

  • 4.0. PH - Shower Wall
  • 4.1. Market Sector Overview: Shower Wall
  • 4.2. Historical Trends and Forecasts: Shower Wall
  • 4.3. Price Segmentation: Shower Enclosures
    • 4.4.1. End Use: Base Year
    • 4.4.2. End Use: Historical and Forecasts
    • 4.4.3. Sales by Type of Material: Shower Wall
    • 4.4.4. Sales by Type: Shower Enclosures
    • 4.4.5. Sales by Type of Door: Shower Enclosures
  • 4.5. Market Shares: Shower Enclosures
    • 4.6.1/2. Route to Market: Shower Wall
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