Global Cross-platform and Mobile Advertising Market Size study, by Advertisement Type by Platform by Enterprise Size by End Use Industries and Regional Forecasts 2022-2028

Description

List of Tables

Global Cross-platform and Mobile Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Mobile advertising refers to type of advertising via mobile (wireless) phones. It is a subset of mobile Marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. Growing penetration of smartphones and rising numbers of internet users are key drivers for the growth of Cross-platform and Mobile Advertising Market. For instance, according to India Brand Equity Forum (IBEF)- in 2021, India's smartphone shipments increased 11% year over year to 169 million units, with Market revenue exceeding USD 38 billion. Also, as per projections India's smartphone Market revenue would surpass USD 38 billion in 2021, representing a 27% Y0Y increase. Also, as per global database management company Statista- as of 2021, there are 4.66 billion active internet users worldwide which is 59.5 percent of the global population. Among these total, approximately 92.6 percent (4.32 billion) accessed the internet via mobile devices. Furthermore, in Asia Pacific region, China has more than 854 million internet users, and India has approximately 560 million online users. Also, with the increasing number of smartphone users in emerging economies and rising advertising industry, the adoption & demand for Cross-platform and Mobile Advertising is likely to increase the Market growth during the forecast period. However, complexity of Cross-platform and Mobile Advertising and slow penetration from small and medium sized enterprises impedes the growth of the Market over the forecast period of 2022-2028.

The key regions considered for the global Cross-platform and Mobile Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the significant region across the world in terms of share owing to presence of leading market players and increasing technological advancements in the region. Whereas, Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2022-2028. Factors such as increasing number of smartphone users and increasing penetration of leading Market players in the region would create lucrative growth prospects for the Cross-platform and Mobile Advertising Market across Asia-Pacific region.

Major Market player included in this report are:

Facebook Inc.,

Google, Inc.,

SAP SE,

Apple, Inc.,

Microsoft Corporation,

Verizon Digital Media Services, Inc.,

Amobee, Inc.

4INFO,

AdColony,

Inmobi.

The objective of the study is to define Market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the Market. Additionally, the report shall also incorporate available opportunities in micro Markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the Market are explained below:

By Advertisement Type:

Native Social

Display

Video

SMS

Audio

By Platform:

Smartphones

Tablets

Desktops

Smart Televisions

By Enterprise Type:

Small and Medium Enterprises

Large Enterprises

By End Use Industries:

Telecom and IT

Finance & Insurance

Media & Entertainment

Retail

Healthcare & Social Assistance

Energy and Utility

Public Administration

Others

By Region:

North America

U.S.

Canada

Europe

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Cross-platform and Mobile Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
- 1.2.1. Cross-platform and Mobile Advertising Market, by Region, 2020-2028 (USD Billion)
- 1.2.2. Cross-platform and Mobile Advertising Market, by Advertisement Type, 2020-2028 (USD Billion)
- 1.2.3. Cross-platform and Mobile Advertising Market, by Platform, 2020-2028 (USD Billion)
- 1.2.4. Cross-platform and Mobile Advertising Market, by Enterprise Type, 2020-2028 (USD Billion)
- 1.2.5. Cross-platform and Mobile Advertising Market, by End Use Industries, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Cross-platform and Mobile Advertising Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Cross-platform and Mobile Advertising Market Dynamics

3.1. Cross-platform and Mobile Advertising Market Impact Analysis (2020-2028)
- 3.1.1. Market Drivers
  - 3.1.1.1. Growing penetration of smartphones.
  - 3.1.1.2. Rising number of internet users.
- 3.1.2. Market Challenges
  - 3.1.2.1. Complexity in cross-platform promotional activity.
- 3.1.3. Market Opportunities
  - 3.1.3.1. Rising number of smartphone users in emerging economies.
  - 3.1.3.2. Growing advertising industry.

Chapter 4. Global Cross-platform and Mobile Advertising Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model (2019-2028)
4.2. PEST Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Cross-platform and Mobile Advertising Market, by Advertisement Type

6.1. Market Snapshot
6.2. Global Cross-platform and Mobile Advertising Market by Advertisement Type, Performance - Potential Analysis
6.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Advertisement Type 2019-2028 (USD Billion)
6.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
- 6.4.1. Search
- 6.4.2. Native Social
- 6.4.3. Display
- 6.4.4. Video
- 6.4.5. SMS
- 6.4.6. Audio

Chapter 7. Global Cross-platform and Mobile Advertising Market, by Platform

7.1. Market Snapshot
7.2. Global Cross-platform and Mobile Advertising Market by Platform, Performance - Potential Analysis
7.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
7.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
- 7.4.1. Smartphones
- 7.4.2. Tablets
- 7.4.3. Desktops
- 7.4.4. Smart Televisions

Chapter 8. Global Cross-platform and Mobile Advertising Market, by Enterprise Type

8.1. Market Snapshot
8.2. Global Cross-platform and Mobile Advertising Market by Enterprise Type, Performance - Potential Analysis
8.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Enterprise Type 2019-2028 (USD Billion)
8.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
- 8.4.1. Small and Medium Enterprises
- 8.4.2. Large Enterprises

Chapter 9. Global Cross-platform and Mobile Advertising Market, by End Use Industries

9.1. Market Snapshot
9.2. Global Cross-platform and Mobile Advertising Market by End Use Industries, Performance - Potential Analysis
9.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by End Use Industries 2019-2028 (USD Billion)
9.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
- 9.4.1. Telecom and IT
- 9.4.2. Finance & Insurance
- 9.4.3. Media & Entertainment
- 9.4.4. Retail
- 9.4.5. Healthcare & Social Assistance
- 9.4.6. Energy and Utility
- 9.4.7. Public Administration
- 9.4.8. Others

Chapter 10. Global Cross-platform and Mobile Advertising Market, Regional Analysis

10.1. Cross-platform and Mobile Advertising Market, Regional Market Snapshot
10.2. North America Cross-platform and Mobile Advertising Market
- 10.2.1. U.S. Cross-platform and Mobile Advertising Market
  - 10.2.1.1. Advertisement Type breakdown estimates & forecasts, 2019-2028
  - 10.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
  - 10.2.1.3. Enterprise Type breakdown estimates & forecasts, 2019-2028
  - 10.2.1.4. End Use Industries breakdown estimates & forecasts, 2019-2028
- 10.2.2. Canada Cross-platform and Mobile Advertising Market
10.3. Europe Cross-platform and Mobile Advertising Market Snapshot
- 10.3.1. U.K. Cross-platform and Mobile Advertising Market
- 10.3.2. Germany Cross-platform and Mobile Advertising Market
- 10.3.3. France Cross-platform and Mobile Advertising Market
- 10.3.4. Spain Cross-platform and Mobile Advertising Market
- 10.3.5. Italy Cross-platform and Mobile Advertising Market
- 10.3.6. Rest of Europe Cross-platform and Mobile Advertising Market
10.4. Asia-Pacific Cross-platform and Mobile Advertising Market Snapshot
- 10.4.1. China Cross-platform and Mobile Advertising Market
- 10.4.2. India Cross-platform and Mobile Advertising Market
- 10.4.3. Japan Cross-platform and Mobile Advertising Market
- 10.4.4. Australia Cross-platform and Mobile Advertising Market
- 10.4.5. South Korea Cross-platform and Mobile Advertising Market
- 10.4.6. Rest of Asia Pacific Cross-platform and Mobile Advertising Market
10.5. Latin America Cross-platform and Mobile Advertising Market Snapshot
- 10.5.1. Brazil Cross-platform and Mobile Advertising Market
- 10.5.2. Mexico Cross-platform and Mobile Advertising Market
10.6. Rest of The World Cross-platform and Mobile Advertising Market

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies
11.2. Company Profiles
- 11.2.1. Facebook Inc.
  - 11.2.1.1. Key Information
  - 11.2.1.2. Overview
  - 11.2.1.3. Financial (Subject to Data Availability)
  - 11.2.1.4. Product Summary
  - 11.2.1.5. Recent Developments
- 11.2.2. Google, Inc.,
- 11.2.3. SAP SE,
- 11.2.4. Apple, Inc.,
- 11.2.5. Microsoft Corporation,
- 11.2.6. Verizon Digital Media Services, Inc.,
- 11.2.7. Amobee, Inc.
- 11.2.8. 4INFO,
- 11.2.9. AdColony,
- 11.2.10. Inmobi.

Chapter 12. Research Process

12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Cross-platform and Mobile Advertising Market, report scope
TABLE 2. Global Cross-platform and Mobile Advertising Market estimates & forecasts by Region 2019-2028 (USD Billion)
TABLE 3. Global Cross-platform and Mobile Advertising Market estimates & forecasts by Advertisement Type 2019-2028 (USD Billion)
TABLE 4. Global Cross-platform and Mobile Advertising Market estimates & forecasts by Platform 2019-2028 (USD Billion)
TABLE 5. Global Cross-platform and Mobile Advertising Market estimates & forecasts by Enterprise Type 2019-2028 (USD Billion)
TABLE 6. Global Cross-platform and Mobile Advertising Market estimates & forecasts by End Use Industries 2019-2028 (USD Billion)
TABLE 7. Global Cross-platform and Mobile Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 8. Global Cross-platform and Mobile Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 9. Global Cross-platform and Mobile Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 10. Global Cross-platform and Mobile Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 11. Global Cross-platform and Mobile Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 12. Global Cross-platform and Mobile Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 13. Global Cross-platform and Mobile Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 14. Global Cross-platform and Mobile Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 15. Global Cross-platform and Mobile Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 16. Global Cross-platform and Mobile Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
TABLE 17. U.S. Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 18. U.S. Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 19. U.S. Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 20. Canada Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 21. Canada Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 22. Canada Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 23. UK Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 24. UK Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 25. UK Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 26. Germany Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 27. Germany Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 28. Germany Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 29. RoE Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 30. RoE Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 31. RoE Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 32. China Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 33. China Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 34. China Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 35. India Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 36. India Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 37. India Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 38. Japan Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 39. Japan Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 40. Japan Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 41. RoAPAC Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 42. RoAPAC Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 43. RoAPAC Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 44. Brazil Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 45. Brazil Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 46. Brazil Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 47. Mexico Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 48. Mexico Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 49. Mexico Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 50. RoLA Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 51. RoLA Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 52. RoLA Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 53. Row Cross-platform and Mobile Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
TABLE 54. Row Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 55. Row Cross-platform and Mobile Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
TABLE 56. List of secondary sources, used in the study of global Cross-platform and Mobile Advertising Market
TABLE 57. List of primary sources, used in the study of global Cross-platform and Mobile Advertising Market
TABLE 58. Years considered for the study
TABLE 59. Exchange rates considered

LIST OF FIGURES

List of figures

FIG 1. Global Cross-platform and Mobile Advertising Market, research methodology
FIG 2. Global Cross-platform and Mobile Advertising Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Cross-platform and Mobile Advertising Market, key trends 2021
FIG 5. Global Cross-platform and Mobile Advertising Market, growth prospects 2022 -2028
FIG 6. Global Cross-platform and Mobile Advertising Market, porters 5 force model
FIG 7. Global Cross-platform and Mobile Advertising Market, pest analysis
FIG 8. Global Cross-platform and Mobile Advertising Market, value chain analysis
FIG 9. Global Cross-platform and Mobile Advertising Market by segment, 2019 & 2028 (USD Billion)
FIG 10. Global Cross-platform and Mobile Advertising Market by segment, 2019 & 2028 (USD Billion)
FIG 11. Global Cross-platform and Mobile Advertising Market by segment, 2019 & 2028 (USD Billion)
FIG 12. Global Cross-platform and Mobile Advertising Market by segment, 2019 & 2028 (USD Billion)
FIG 13. Global Cross-platform and Mobile Advertising Market by segment, 2019 & 2028 (USD Billion)
FIG 14. Global Cross-platform and Mobile Advertising Market, regional snapshot 2019 & 2028
FIG 15. North America Cross-platform and Mobile Advertising Market 2019 & 2028 (USD Billion)
FIG 16. Europe Cross-platform and Mobile Advertising Market 2019 & 2028 (USD Billion)
FIG 17. Asia pacific Cross-platform and Mobile Advertising Market 2019 & 2028 (USD Billion)
FIG 18. Latin America Cross-platform and Mobile Advertising Market 2019 & 2028 (USD Billion)
FIG 19. Global Cross-platform and Mobile Advertising Market, company Market share analysis (2021 )