Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1099801

Cover Image

PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1099801

Global Web Analytics Market Size study, By Deployment, By Application, By End-User, and Regional Forecasts 2022-2028

PUBLISHED:
PAGES:
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
Unprintable PDF (Single User License)
USD 4950
Printable PDF (Enterprise License)
USD 6250

Add to Cart

Global Web Analytics Market is valued at approximately USD 4023.9 million in 2021 and is anticipated to grow with a healthy growth rate of more than 19.66% over the forecast period 2022-2028. Web analytics is a process of collecting, measuring, analyzing, and reporting web data for better understanding and optimization of web usage. This method is widely used for measuring web traffic, business, and market research and enhancing website effectiveness. The increasing demand for big data analysis, growing demand for online retail and e-commerce sites, and the rising proliferation of internet usage among the population are the key factors witnessing the surging market demand worldwide. For instance, as per Statista, in 2019, the global retail e-commerce sales were recorded at USD 3,351billion and the amount is likely to reach USD 7,391 billion by 2025. Thereby, the growing trend of retail e-commerce sales is positively stimulating the demand for Web analytics, which, in turn, soar the market growth across the globe. However, the intricacy of data synchronization impedes the growth of the market over the forecast period of 2022-2028. Also, the growing use of mobile apps during the outbreak of the COVID-19 pandemic and the increasing number of Web Analytics Platforms and tools are anticipated to act as catalyzing factors for the market demand during the forecast period.

The key regions considered for the global Web Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world with a market share of around 1242.6 million owing to the rising spending on internet advertising and the launch of new solutions in Web Analytics. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR of 21.34 over the forecast period 2022-2028. Factors such as the rising retail sales through online channels, growth in smartphone users, increase in popularity of digital media, and launch of new services and solutions, would create lucrative growth prospects for the Web Analytics Market across the Asia-Pacific region.

Major market players included in this report are:

Adobe Inc.

AT Internet

Facebook, Inc.

Google Inc.

Hotjar LTD

International Business Machines Corporation

Microsoft Corporation

SAS Institute Inc.

Splunk Inc.

Webtrends Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

On-Premise

Cloud

By Application:

Social Media Management

Targeting and Behavioral Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Online Marketing

Others

By End-User:

BFSI

Retail

Healthcare

Government

Travel & Hospitality

IT and Telecommunication

Media and Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Web Analytics Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
    • 1.2.1. Web Analytics Market, by Region, 2020-2028 (USD Million)
    • 1.2.2. Web Analytics Market, by Deployment, 2020-2028 (USD Million)
    • 1.2.3. Web Analytics Market, by Application, 2020-2028 (USD Million)
    • 1.2.4. Web Analytics Market, by End-User, 2020-2028 (USD Million)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Web Analytics Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Web Analytics Market Dynamics

  • 3.1. Web Analytics Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Rising demand for big data analysis
      • 3.1.1.2. Growing demand for online retail and e-commerce sites
      • 3.1.1.3. Increasing prevalence of internet usage
    • 3.1.2. Market Challenges
      • 3.1.2.1. Intricacy of data synchronization
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Growing use of mobile apps during the outbreak of Covid-19 pandemic
      • 3.1.3.2. Increasing number of Web Analytics Platforms and tools

Chapter 4. Global Web Analytics Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 market scenario

Chapter 6. Global Web Analytics Market, by Deployment

  • 6.1. Market Snapshot
  • 6.2. Global Web Analytics Market by Deployment, Performance - Potential Analysis
  • 6.3. Global Web Analytics Market Estimates & Forecasts by Deployment, 2018-2028 (USD Million)
  • 6.4. Web Analytics Market, Sub Segment Analysis
    • 6.4.1. On-Premise
    • 6.4.2. Cloud

Chapter 7. Global Web Analytics Market, by Application

  • 7.1. Market Snapshot
  • 7.2. Global Web Analytics Market by Application, Performance - Potential Analysis
  • 7.3. Global Web Analytics Market Estimates & Forecasts by Application, 2018-2028 (USD Million)
  • 7.4. Web Analytics Market, Sub Segment Analysis
    • 7.4.1. Social Media Management
    • 7.4.2. Targeting and Behavioral Analysis
    • 7.4.3. Display Advertising Optimization
    • 7.4.4. Multichannel Campaign Analysis
    • 7.4.5. Online Marketing
    • 7.4.6. Others

Chapter 8. Global Web Analytics Market, by End-User

  • 8.1. Market Snapshot
  • 8.2. Global Web Analytics Market by End-User, Performance - Potential Analysis
  • 8.3. Global Web Analytics Market Estimates & Forecasts by End-User 2018-2028 (USD Million)
  • 8.4. Web Analytics Market, Sub Segment Analysis
    • 8.4.1. BFSI
    • 8.4.2. Retail
    • 8.4.3. Healthcare
    • 8.4.4. Government
    • 8.4.5. Travel & Hospitality
    • 8.4.6. IT and Telecommunication
    • 8.4.7. Media and Entertainment
    • 8.4.8. Others

Chapter 9. Global Web Analytics Market, Regional Analysis

  • 9.1. Web Analytics Market, Regional Market Snapshot
  • 9.2. North America Web Analytics Market
    • 9.2.1. U.S. Web Analytics Market
      • 9.2.1.1. Deployment breakdown estimates & forecasts, 2018-2028
      • 9.2.1.2. Application breakdown estimates & forecasts, 2018-2028
      • 9.2.1.3. End-User breakdown estimates & forecasts, 2018-2028
    • 9.2.2. Canada Web Analytics Market
  • 9.3. Europe Web Analytics Market Snapshot
    • 9.3.1. U.K. Web Analytics Market
    • 9.3.2. Germany Web Analytics Market
    • 9.3.3. France Web Analytics Market
    • 9.3.4. Spain Web Analytics Market
    • 9.3.5. Italy Web Analytics Market
    • 9.3.6. Rest of Europe Web Analytics Market
  • 9.4. Asia-Pacific Web Analytics Market Snapshot
    • 9.4.1. China Web Analytics Market
    • 9.4.2. India Web Analytics Market
    • 9.4.3. Japan Web Analytics Market
    • 9.4.4. Australia Web Analytics Market
    • 9.4.5. South Korea Web Analytics Market
    • 9.4.6. Rest of Asia Pacific Web Analytics Market
  • 9.5. Latin America Web Analytics Market Snapshot
    • 9.5.1. Brazil Web Analytics Market
    • 9.5.2. Mexico Web Analytics Market
  • 9.6. Rest of The World Web Analytics Market

Chapter 10. Competitive Intelligence

  • 10.1. Top Market Strategies
  • 10.2. Company Profiles
    • 10.2.1. Adobe Inc.
      • 10.2.1.1. Key Information
      • 10.2.1.2. Overview
      • 10.2.1.3. Financial (Subject to Data Availability)
      • 10.2.1.4. Product Summary
      • 10.2.1.5. Recent Developments
    • 10.2.2. AT Internet
    • 10.2.3. Facebook, Inc.
    • 10.2.4. Google Inc.
    • 10.2.5. Hotjar LTD
    • 10.2.6. International Business Machines Corporation
    • 10.2.7. Microsoft Corporation
    • 10.2.8. SAS Institute Inc.
    • 10.2.9. Splunk Inc.
    • 10.2.10. Webtrends Inc.

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes
  • 11.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Web Analytics Market, report scope
  • TABLE 2. Global Web Analytics Market estimates & forecasts by Region 2018-2028 (USD Million)
  • TABLE 3. Global Web Analytics Market estimates & forecasts by Deployment 2018-2028 (USD Million)
  • TABLE 4. Global Web Analytics Market estimates & forecasts by Application 2018-2028 (USD Million)
  • TABLE 5. Global Web Analytics Market estimates & forecasts by End-User 2018-2028 (USD Million)
  • TABLE 6. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 7. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 8. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 9. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 10. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 11. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 12. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 13. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 14. Global Web Analytics Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 15. Global Web Analytics Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 16. U.S. Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 17. U.S. Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 18. U.S. Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 19. Canada Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 20. Canada Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 21. Canada Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 22. UK Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 23. UK Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 24. UK Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 25. Germany Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 26. Germany Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 27. Germany Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 28. RoE Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 29. RoE Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 30. RoE Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 31. China Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 32. China Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 33. China Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 34. India Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 35. India Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 36. India Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 37. Japan Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 38. Japan Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 39. Japan Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 40. RoAPAC Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 41. RoAPAC Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 42. RoAPAC Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 43. Brazil Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 44. Brazil Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 45. Brazil Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 46. Mexico Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 47. Mexico Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 48. Mexico Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 49. RoLA Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 50. RoLA Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 51. RoLA Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 52. Row Web Analytics Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 53. Row Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 54. Row Web Analytics Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 55. List of secondary sources, used in the study of global Web Analytics Market
  • TABLE 56. List of primary sources, used in the study of global Web Analytics Market
  • TABLE 57. Years considered for the study
  • TABLE 58. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Web Analytics Market, research methodology
  • FIG 2. Global Web Analytics Market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Web Analytics Market, key trends 2021
  • FIG 5. Global Web Analytics Market, growth prospects 2022-2028
  • FIG 6. Global Web Analytics Market, porters 5 force model
  • FIG 7. Global Web Analytics Market, pest analysis
  • FIG 8. Global Web Analytics Market, value chain analysis
  • FIG 9. Global Web Analytics Market by segment, 2018 & 2028 (USD Million)
  • FIG 10. Global Web Analytics Market by segment, 2018 & 2028 (USD Million)
  • FIG 11. Global Web Analytics Market by segment, 2018 & 2028 (USD Million)
  • FIG 12. Global Web Analytics Market by segment, 2018 & 2028 (USD Million)
  • FIG 13. Global Web Analytics Market by segment, 2018 & 2028 (USD Million)
  • FIG 14. Global Web Analytics Market, regional snapshot 2018 & 2028
  • FIG 15. North America Web Analytics Market 2018 & 2028 (USD Million)
  • FIG 16. Europe Web Analytics Market 2018 & 2028 (USD Million)
  • FIG 17. Asia Pacific Web Analytics market 2018 & 2028 (USD Million)
  • FIG 18. Latin America Web Analytics Market 2018 & 2028 (USD Million)
  • FIG 19. Global Web Analytics Market, company market share analysis (2021)
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!