PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1182044

PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1182044

Global Digital Video Advertising Market Size study & Forecast, by Type (Desktop, Mobile), End-use Industry (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Media & Entertainment, Others) & Regional Analysis, 2022-2029

PUBLISHED: January 5, 2023

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Global Digital Video Advertising Market is valued at approximately USD 37.05 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 41.1% over the forecast period 2022-2029. The practice of displaying video adverts either separately or inside online video content is known as digital video advertising. This comprises a large number of layouts created especially for diverse settings including banner video, linked TV, or other OTT services. The major driving factors for the market are rising subscriptions for OTT platforms, an increasing number of smartphone users and the growing e-commerce industry is driving the growth for the market. Along with this, the adoption of 5G technology is creating a lucrative growth opportunity for the market over the forecast period.

According to the India Brand Equity Foundation (IBEF), the number of OTT subscribers in India have increased from 22.2 million in March 2020 and 29 million in July of the same year. Along with this, according to Statista, an increase in the number of OTT platform subscriptions in the United States has been witnessed, in 2018 the number of OTT subscriptions in the United States were 170.1 million and this number is projected to increase up to 197.7 million in 2022. Additionally, according to the same source mentioned above, in 2018, the number of smartphone users in China was 969.85 million and this number is projected to increase up to 1287.28 million in 2026. However, the high cost of Digital Video Advertising stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Digital Video Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the marketin terms of revenue. This is explained by the high rate of smartphone adoption in the area. Marketers are being encouraged to embrace digital video advertising methods as a result of growing demands from brands and agencies to take advantage of the growing number of digital viewers and capture a bigger proportion of screen time. Additionally, the market is seeing prospects for development due to the rising instances of cord-cutting and the gradual tendency among residents of this region to switch from traditional cable TVs to OTT media delivery systems. The Asia Pacific is expected to grow with the highest CAGRduring the forecast period. Affordable high-speed internet access in the area encourages widespread adoption, which encourages marketers to use digital media as a platform for video advertising. The increased use of social media in the region provides marketers with additional avenues for generating cash, which further encourages market expansion prospects.

Major market players included in this report are:

Advertise.com

Conversant Inc.

Longtail Ad Solutions, Inc.

PubMatic, Inc.

SpotX, Inc.

Tremor International Ltd.

Vdopia, Inc.

Verizon Media

Viant Technology LLC

ZypMedia

Recent Developments in the Market:

Clinch and DeepIntent partnered in June 2021 to provide patients with customised digital pharmaceutical advertisements. Pharma marketers will be able to test personalised messaging using a variety of digital platforms, including display, online video, and CTV, and make changes in real-time. Deep Intent may thus boost its CTV expenditure by 20 times because of this partnership.
D.A.Consortium Inc. declared Spotify AB to be a Spotify Advertising Partner in February 2021. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

Global Digital Video Advertising Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Type, End-use Industry, Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Desktop

Mobile

By End-use Industry:

Retail

Automotive

Financial Services

Telecom

Consumer Goods & Electronics

Media & Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Digital Video Advertising Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Digital Video Advertising Market, by Type, 2021-2029 (USD Billion)
- 1.2.3. Digital Video Advertising Market, by End-use Industry, 2021-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Digital Video Advertising Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Digital Video Advertising Market Dynamics

3.1. Digital Video Advertising Market Impact Analysis (2020-2029)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increasing smartphone penetration
  - 3.1.1.2. Rising subscriptions for OTT platform
- 3.1.2. Market Challenges
  - 3.1.2.1. High Cost of Digital Video Advertising
- 3.1.3. Market Opportunities
  - 3.1.3.1. Adoption of 5G technology

Chapter 4. Global Digital Video Advertising Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Digital Video Advertising Market, by Type

6.1. Market Snapshot
6.2. Global Digital Video Advertising Market by Type, Performance - Potential Analysis
6.3. Global Digital Video Advertising Market Estimates & Forecasts by Type 2019-2029 (USD Billion)
6.4. Digital Video Advertising Market, Sub Segment Analysis
- 6.4.1. Desktop
- 6.4.2. Mobile

Chapter 7. Global Digital Video Advertising Market, by End-use Industry

7.1. Market Snapshot
7.2. Global Digital Video Advertising Market by End-use Industry, Performance - Potential Analysis
7.3. Global Digital Video Advertising Market Estimates & Forecasts by End-use Industry 2019-2029 (USD Billion)
7.4. Digital Video Advertising Market, Sub Segment Analysis
- 7.4.1. Retail
- 7.4.2. Automotive
- 7.4.3. Financial Services
- 7.4.4. Telecom
- 7.4.5. Consumer Goods & Electronics
- 7.4.6. Media & Entertainment
- 7.4.7. Others

Chapter 8. Global Digital Video Advertising Market, Regional Analysis

8.1. Digital Video Advertising Market, Regional Market Snapshot
8.2. North America Digital Video Advertising Market
- 8.2.1. U.S. Digital Video Advertising Market
  - 8.2.1.1. Type breakdown estimates & forecasts, 2019-2029
  - 8.2.1.2. End-use Industry breakdown estimates & forecasts, 2019-2029
- 8.2.2. Canada Digital Video Advertising Market
8.3. Europe Digital Video Advertising Market Snapshot
- 8.3.1. U.K. Digital Video Advertising Market
- 8.3.2. Germany Digital Video Advertising Market
- 8.3.3. France Digital Video Advertising Market
- 8.3.4. Spain Digital Video Advertising Market
- 8.3.5. Italy Digital Video Advertising Market
- 8.3.6. Rest of Europe Digital Video Advertising Market
8.4. Asia-Pacific Digital Video Advertising Market Snapshot
- 8.4.1. China Digital Video Advertising Market
- 8.4.2. India Digital Video Advertising Market
- 8.4.3. Japan Digital Video Advertising Market
- 8.4.4. Australia Digital Video Advertising Market
- 8.4.5. South Korea Digital Video Advertising Market
- 8.4.6. Rest of Asia Pacific Digital Video Advertising Market
8.5. Latin America Digital Video Advertising Market Snapshot
- 8.5.1. Brazil Digital Video Advertising Market
- 8.5.2. Mexico Digital Video Advertising Market
8.6. Rest of The World Digital Video Advertising Market

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. Company Profiles
- 9.2.1. Advertise.com
  - 9.2.1.1. Key Information
  - 9.2.1.2. Overview
  - 9.2.1.3. Financial (Subject to Data Availability)
  - 9.2.1.4. Product Summary
  - 9.2.1.5. Recent Developments
- 9.2.2. Conversant Inc.
- 9.2.3. Longtail Ad Solutions, Inc.
- 9.2.4. PubMatic, Inc.
- 9.2.5. SpotX, Inc.
- 9.2.6. Tremor International Ltd.
- 9.2.7. Vdopia, Inc.
- 9.2.8. Verizon Media
- 9.2.9. Viant Technology LLC
- 9.2.10. ZypMedia

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Digital Video Advertising Market, report scope
TABLE 2. Global Digital Video Advertising Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Digital Video Advertising Market estimates & forecasts by Type 2019-2029 (USD Billion)
TABLE 4. Global Digital Video Advertising Market estimates & forecasts by End-use Industry 2019-2029 (USD Billion)
TABLE 5. Global Digital Video Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 6. Global Digital Video Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 7. Global Digital Video Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Digital Video Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Digital Video Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Digital Video Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Digital Video Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Digital Video Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Digital Video Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global Digital Video Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. U.S. Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. U.S. Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 17. U.S. Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 18. Canada Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 19. Canada Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. Canada Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. UK Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 22. UK Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. UK Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. Germany Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 25. Germany Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 26. Germany Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. France Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 28. France Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 29. France Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. Italy Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 31. Italy Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 32. Italy Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Spain Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 34. Spain Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 35. Spain Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. RoE Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 37. RoE Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 38. RoE Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. China Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 40. China Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 41. China Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. India Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 43. India Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 44. India Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 45. Japan Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 46. Japan Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 47. Japan Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 48. South Korea Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 49. South Korea Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 50. South Korea Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 51. Australia Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 52. Australia Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 53. Australia Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 54. RoAPAC Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 55. RoAPAC Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 56. RoAPAC Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 57. Brazil Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 58. Brazil Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 59. Brazil Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 60. Mexico Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 61. Mexico Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 62. Mexico Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 63. RoLA Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 64. RoLA Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 65. RoLA Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 66. Row Digital Video Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 67. Row Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 68. Row Digital Video Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 69. List of secondary sources, used in the study of global Digital Video Advertising Market
TABLE 70. List of primary sources, used in the study of global Digital Video Advertising Market
TABLE 71. Years considered for the study
TABLE 72. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

FIG 1. Global Digital Video Advertising Market, research methodology
FIG 2. Global Digital Video Advertising Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Digital Video Advertising Market, key trends 2021
FIG 5. Global Digital Video Advertising Market, growth prospects 2022-2029
FIG 6. Global Digital Video Advertising Market, porters 5 force model
FIG 7. Global Digital Video Advertising Market, pest analysis
FIG 8. Global Digital Video Advertising Market, value chain analysis
FIG 9. Global Digital Video Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 10. Global Digital Video Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 11. Global Digital Video Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 12. Global Digital Video Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 13. Global Digital Video Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 14. Global Digital Video Advertising Market, regional snapshot 2019 & 2029
FIG 15. North America Digital Video Advertising Market 2019 & 2029 (USD Billion)
FIG 16. Europe Digital Video Advertising Market 2019 & 2029 (USD Billion)
FIG 17. Asia pacific Digital Video Advertising Market 2019 & 2029 (USD Billion)
FIG 18. Latin America Digital Video Advertising Market 2019 & 2029 (USD Billion)
FIG 19. Global Digital Video Advertising Market, company Market share analysis (2021)