Global AdTech Market Size study & Forecast, by Solution, By Advertising Type, By Platform, By Enterprise Size, By Vertical, and Regional Analysis, 2022-2029

Description

List of Tables

Global AdTech Market is valued at approximately USD 779.41 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 13.7% over the forecast period 2022-2029. The term "AdTech" refers to the software and technologies used by publishers, platforms, brands, and agencies to target, deliver, and track their digital advertising campaigns. Platforms for AdTech software assist agencies and brands in buying advertising space. The AdTech industry comprises a variety of demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), supply-side platforms (SSPs), and other businesses and products. Advertisers can use these tools to target the appropriate audiences for their ads, make the most of their advertising budgets, and assess the success of their campaigns. The market growth is primarily driven by the factors such as the growth of mobile & online video, consumer inclination to online media, coupled with the high usage of smartphones and the internet.

The surge in inclination towards digital advertising is acting as a major driving factor that is leading the market expansion globally. According to Statista, in 2021, the expenditure on digital advertising was estimated to account for USD 521.02 billion, which is projected to rise and is likely to reach USD 876.1 billion by 2026. Thereby, these aforementioned factors are expected to bolster the demand for AdTech in the global market. In addition, the growing investments in R&D to create new and improved AdTech solutions, as well as the rising demand for programmatic advertising is presenting various lucrative opportunities over the forecasting years. However, the presence of ad-blocking software, and increasing concerns regarding the use of personal data in advertising are hampering the market growth over the forecast period of 2022-2029.

The key regions considered for the Global AdTech Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the growing penetration of digital advertising and increase in the growth of DMPs and marketing analytics platforms. Whereas, Asia Pacific is expected to grow at the highest growth rate over the forecasting period. Factors such as the rising inclination toward video platforms such as Facebook, YouTube, Instagram, and TikTok, as well as the increasing proliferation of internet consumption are burgeoning the market growth in the forecasting years.

Major market players included in this report are:

Adobe

Alibaba Group Holding Limited

Amazon.com, Inc.

Criteo

Facebook Incorporation

Google Incorporation

Microsoft Incorporation

SpotX

Twitter Incorporation

Verizon

Recent Developments in the Market:

In June 2022, Vi announced the introduction of its own 'Ad-Tech' platform - Vi Ads, which is a self-serve interface designed to assist marketers to establish campaigns and obtain personalized insight, and leads the targeted outreach at hyper-local level.

Global AdTech Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Solution, Advertising Type, Platform, Enterprise Size, Vertical, Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Solution:

Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others

By Advertising Type:

Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Others

By Platform:

Mobile
Web
Others

By Enterprise Size:

Small and Medium Enterprise (SME)
Large Enterprise

By Vertical:

Media & Entertainment
BFSI
Retail & Consumer Goods
IT & Telecom
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. AdTech Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. AdTech Market, by Solution, 2019-2029 (USD Billion)
- 1.2.3. AdTech Market, by Advertising Type, 2019-2029 (USD Billion)
- 1.2.4. AdTech Market, by Platform, 2019-2029 (USD Billion)
- 1.2.5. AdTech Market, by Enterprise Size, 2019-2029 (USD Billion)
- 1.2.6. AdTech Market, by Vertical, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global AdTech Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global AdTech Market Dynamics

3.1. AdTech Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
  - 3.1.1.1. Rising consumer inclination to online media
  - 3.1.1.2. Surge in demand for digital advertising
- 3.1.2. Market Challenges
  - 3.1.2.1. Presence of ad-blocking software
  - 3.1.2.2. Increasing concerns regarding use of personal data in advertising
- 3.1.3. Market Opportunities
  - 3.1.3.1. Growing investments in R&D to create new and improved AdTech solutions
  - 3.1.3.2. Rising demand for programmatic advertising

Chapter 4. Global AdTech Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global AdTech Market, by Solution

6.1. Market Snapshot
6.2. Global AdTech Market by Solution, Performance - Potential Analysis
6.3. Global AdTech Market Estimates & Forecasts by Solution 2019-2029 (USD Billion)
6.4. AdTech Market, Sub Segment Analysis
- 6.4.1. Demand-Side Platforms (DSPs)
- 6.4.2. Supply-Side Platforms (SSPs)
- 6.4.3. Ad Networks
- 6.4.4. Data Management Platforms (DMPs)
- 6.4.5. Others

Chapter 7. Global AdTech Market, by Advertising Type

7.1. Market Snapshot
7.2. Global AdTech Market by Advertising Type, Performance - Potential Analysis
7.3. Global AdTech Market Estimates & Forecasts by Advertising Type 2019-2029 (USD Billion)
7.4. AdTech Market, Sub Segment Analysis
- 7.4.1. Programmatic Advertising
- 7.4.2. Search Advertising
- 7.4.3. Display Advertising
- 7.4.4. Mobile Advertising
- 7.4.5. Email Marketing
- 7.4.6. Others

Chapter 8. Global AdTech Market, by Platform

8.1. Market Snapshot
8.2. Global AdTech Market by Platform, Performance - Potential Analysis
8.3. Global AdTech Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
8.4. AdTech Market, Sub Segment Analysis
- 8.4.1. Mobile
- 8.4.2. Web
- 8.4.3. Others

Chapter 9. Global AdTech Market, by Enterprise Size

9.1. Market Snapshot
9.2. Global AdTech Market by Enterprise Size, Performance - Potential Analysis
9.3. Global AdTech Market Estimates & Forecasts by Enterprise Size 2019-2029 (USD Billion)
9.4. AdTech Market, Sub Segment Analysis
- 9.4.1. Small and Medium Enterprise (SME)
- 9.4.2. Large Enterprise

Chapter 10. Global AdTech Market, by Vertical

10.1. Market Snapshot
10.2. Global AdTech Market by Vertical, Performance - Potential Analysis
10.3. Global AdTech Market Estimates & Forecasts by Vertical 2019-2029 (USD Billion)
10.4. AdTech Market, Sub Segment Analysis
- 10.4.1. Media & Entertainment
- 10.4.2. BFSI
- 10.4.3. Retail & Consumer Goods
- 10.4.4. IT & Telecom
- 10.4.5. Others

Chapter 11. Global AdTech Market, Regional Analysis

11.1. AdTech Market, Regional Market Snapshot
11.2. North America AdTech Market
- 11.2.1. U.S. AdTech Market
  - 11.2.1.1. Solution breakdown estimates & forecasts, 2019-2029
  - 11.2.1.2. Advertising Type breakdown estimates & forecasts, 2019-2029
  - 11.2.1.3. Platform breakdown estimates & forecasts, 2019-2029
  - 11.2.1.4. Enterprise Size breakdown estimates & forecasts, 2019-2029
  - 11.2.1.5. Vertical breakdown estimates & forecasts, 2019-2029
- 11.2.2. Canada AdTech Market
11.3. Europe AdTech Market Snapshot
- 11.3.1. U.K. AdTech Market
- 11.3.2. Germany AdTech Market
- 11.3.3. France AdTech Market
- 11.3.4. Spain AdTech Market
- 11.3.5. Italy AdTech Market
- 11.3.6. Rest of Europe AdTech Market
11.4. Asia-Pacific AdTech Market Snapshot
- 11.4.1. China AdTech Market
- 11.4.2. India AdTech Market
- 11.4.3. Japan AdTech Market
- 11.4.4. Australia AdTech Market
- 11.4.5. South Korea AdTech Market
- 11.4.6. Rest of Asia Pacific AdTech Market
11.5. Latin America AdTech Market Snapshot
- 11.5.1. Brazil AdTech Market
- 11.5.2. Mexico AdTech Market
- 11.5.3. Rest of Latin America AdTech Market
11.6. Rest of The World AdTech Market

Chapter 12. Competitive Intelligence

12.1. Top Market Strategies
12.2. Company Profiles
- 12.2.1. Adobe
  - 12.2.1.1. Key Information
  - 12.2.1.2. Overview
  - 12.2.1.3. Financial (Subject to Data Availability)
  - 12.2.1.4. Product Summary
  - 12.2.1.5. Recent Developments
- 12.2.2. Alibaba Group Holding Limited
- 12.2.3. Amazon.com, Inc.
- 12.2.4. Criteo
- 12.2.5. Facebook Incorporation
- 12.2.6. Google Incorporation
- 12.2.7. Microsoft Incorporation
- 12.2.8. SpotX
- 12.2.9. Twitter Incorporation
- 12.2.10. Verizon

Chapter 13. Research Process

13.1. Research Process
- 13.1.1. Data Mining
- 13.1.2. Analysis
- 13.1.3. Market Estimation
- 13.1.4. Validation
- 13.1.5. Publishing
13.2. Research Attributes
13.3. Research Assumption

LIST OF TABLES

TABLE 1. Global AdTech Market, report scope
TABLE 2. Global AdTech Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global AdTech Market estimates & forecasts by Solution 2019-2029 (USD Billion)
TABLE 4. Global AdTech Market estimates & forecasts by Advertising Type 2019-2029 (USD Billion)
TABLE 5. Global AdTech Market estimates & forecasts by Platform 2019-2029 (USD Billion)
TABLE 6. Global AdTech Market estimates & forecasts by Enterprise Size 2019-2029 (USD Billion)
TABLE 7. Global AdTech Market estimates & forecasts by Vertical 2019-2029 (USD Billion)
TABLE 8. Global AdTech Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global AdTech Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global AdTech Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global AdTech Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global AdTech Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global AdTech Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global AdTech Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. Global AdTech Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. Global AdTech Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 17. Global AdTech Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 18. U.S. AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 19. U.S. AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. U.S. AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. Canada AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 22. Canada AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. Canada AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. UK AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 25. UK AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 26. UK AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. Germany AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 28. Germany AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 29. Germany AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. France AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 31. France AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 32. France AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Italy AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 34. Italy AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 35. Italy AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. Spain AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 37. Spain AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 38. Spain AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. RoE AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 40. RoE AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 41. RoE AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. China AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 43. China AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 44. China AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 45. India AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 46. India AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 47. India AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 48. Japan AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 49. Japan AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 50. Japan AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 51. South Korea AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 52. South Korea AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 53. South Korea AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 54. Australia AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 55. Australia AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 56. Australia AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 57. RoAPAC AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 58. RoAPAC AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 59. RoAPAC AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 60. Brazil AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 61. Brazil AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 62. Brazil AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 63. Mexico AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 64. Mexico AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 65. Mexico AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 66. RoLA AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 67. RoLA AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 68. RoLA AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 69. Row AdTech Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 70. Row AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 71. Row AdTech Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 72. List of secondary sources, used in the study of global AdTech Market
TABLE 73. List of primary sources, used in the study of global AdTech Market
TABLE 74. Years considered for the study
TABLE 75. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

FIG 1. Global AdTech Market, research methodology
FIG 2. Global AdTech Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global AdTech Market, key trends 2021
FIG 5. Global AdTech Market, growth prospects 2022-2029
FIG 6. Global AdTech Market, porters 5 force model
FIG 7. Global AdTech Market, pest analysis
FIG 8. Global AdTech Market, value chain analysis
FIG 9. Global AdTech Market by segment, 2019 & 2029 (USD Billion)
FIG 10. Global AdTech Market by segment, 2019 & 2029 (USD Billion)
FIG 11. Global AdTech Market by segment, 2019 & 2029 (USD Billion)
FIG 12. Global AdTech Market by segment, 2019 & 2029 (USD Billion)
FIG 13. Global AdTech Market by segment, 2019 & 2029 (USD Billion)
FIG 14. Global AdTech Market, regional snapshot 2019 & 2029
FIG 15. North America AdTech Market 2019 & 2029 (USD Billion)
FIG 16. Europe AdTech Market 2019 & 2029 (USD Billion)
FIG 17. Asia Pacific AdTech Market 2019 & 2029 (USD Billion)
FIG 18. Latin America AdTech Market 2019 & 2029 (USD Billion)
FIG 19. Global AdTech Market, company Market share analysis (2021)