Market Research Report
Consumer Trends in the Prepared Meals Market in India
|Published by||GlobalData||Product code||235153|
|Published||Content info||41 Pages
|Consumer Trends in the Prepared Meals Market in India|
|Published: March 29, 2012||Content info: 41 Pages||
This publication has been discontinued on February 2, 2017.
Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.
Rapid economic growth has led to a fast developing middle class with a growing propensity to consume Prepared Meals, be these convenience versions of traditional dishes or ways of trying out new cuisines. In order to maximize the potential these trends offers marketers will need to understand which consumer groups, and which trends, offer the greatest rewards for their products.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.