Consumer Trends in the Savory Snacks Market in France

Summary

Why was the report written?

Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increased amount of discount and own-brand products. Savory Snacks, in general, are not considered essential items and therefore consumption patterns have been comparatively affected. Further, trends driving healthy eating habits may limit the market's growth potential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

• Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks markets.
• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
• Volume shares in 2011 for brands and private label sales tracked by the survey.
• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

• Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
• Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

• While Older Consumers are the most valuable age group in the Savory Snacks market in France with a 21% value share, this is achieved through sheer weight of numbers as they account for 29% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
• Urban dwellers account for a disproportionate share of the Ethnic/Traditional Snacks market. This group has a 75% share of the market despite accounting for 65% of the population, creating a clear consumer profile for marketers of these products to target.
• Not only do a large proportion of French consumers, in the Potato Chips and Nuts & Seeds categories at least, highlight that the Indulgence trend has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting it, in these categories, is essential to success.

Table of Contents

1. Introduction

• 1.1. What is this Report About?
• 1.2. Definitions
  • 1.2.1. Consumer Trends
  • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  • 1.2.3. End Consumers
  • 1.2.4. Volume Units and Aggregations
  • 1.2.5. Exchange Rates
  • 1.2.6. Population Profiles (for interpretation of tables and charts)
• 1.3. Methodology
  • 1.3.1. Introduction
  • 1.3.2. Large scale, international, program of online consumer surveys
  • 1.3.3. Nationally Representative results (age, gender)
  • 1.3.4. Parents answered on their children's behalf
  • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
  • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

• 2.1. Cohort Groups and Savory Snacks Market Value
  • 2.1.1. Age Groups
  • 2.1.2. Gender Groups
  • 2.1.3. Location Groups
  • 2.1.4. Education Achieved Groups
  • 2.1.5. Wealth Groups
  • 2.1.6. Busy Lives Groups
• 2.2. Cohort Groups and Market Value by Category
  • 2.2.1. Ethnic/traditional Snacks
  • 2.2.2. Meat Snacks
  • 2.2.3. Nuts & Seeds
  • 2.2.4. Popcorn
  • 2.2.5. Potato Chips
  • 2.2.6. Pretzels
  • 2.2.7. Processed Snacks
• 2.3. Behavioral Trends and Market Value
  • 2.3.1. Ethnic/traditional Snacks
  • 2.3.2. Meat Snacks
  • 2.3.3. Nuts & Seeds
  • 2.3.4. Popcorn
  • 2.3.5. Potato Chips
  • 2.3.6. Pretzels
  • 2.3.7. Processed Snacks

3. Consumption Analysis

• 3.1. Consumption Frequencies by Age and Gender
  • 3.1.1. Ethnic/traditional Snacks
  • 3.1.2. Meat Snacks
  • 3.1.3. Nuts & Seeds
  • 3.1.4. Popcorn
  • 3.1.5. Potato Chips
  • 3.1.6. Pretzels
  • 3.1.7. Processed Snacks
• 3.2. Consumer Profiles by Product Category
  • 3.2.1. Ethnic/traditional Snacks
  • 3.2.2. Meat Snacks
  • 3.2.3. Nuts & Seeds
  • 3.2.4. Popcorn
  • 3.2.5. Potato Chips
  • 3.2.6. Pretzels
  • 3.2.7. Processed Snacks

4. Brand vs. Private Label Choices

• 4.1. Brand vs. Private Label Volume Share
  • 4.1.1. By Category
• 4.2. Savory Snacks Brand Choice and Private Label Shares
  • 4.2.1. Ethnic/traditional Snacks
  • 4.2.2. Meat Snacks
  • 4.2.3. Popcorn
  • 4.2.4. Potato Chips
  • 4.2.5. Pretzels
  • 4.2.6. Processed Snacks

5. The Share of Consumers Influenced by Trends

• 5.1. Trend Drivers of Consumers' Product Choices
  • 5.1.1. Overall Savory Snacks
  • 5.1.2. Ethnic/traditional Snacks
  • 5.1.3. Meat Snacks
  • 5.1.4. Nuts & Seeds
  • 5.1.5. Popcorn
  • 5.1.6. Potato Chips
  • 5.1.7. Pretzels
  • 5.1.8. Processed Snacks

6. Consumption Impact: Market Valuation

• 6.1. Savory Snacks Value Impact of Consumer Consumption Behavior
  • 6.1.1. Market Value by Category
  • 6.1.2. Market Volume by Category
• 6.2. Savory Snacks Value Analysis by Category
  • 6.2.1. Share by Category
  • 6.2.2. Expenditure per Capita by Category
  • 6.2.3. Expenditure per Household by Category
• 6.3. Savory Snacks Volume Impact of Consumer Behavior Trends
  • 6.3.1. Share by Category
  • 6.3.2. Consumption per Capita by Category
  • 6.3.3. Consumption per Household by Category

7. Retailer Choice, Switching and Category Share

• 7.1. Retailer Volume Share
  • 7.1.1. Retailer Volume Share in Savory Snacks
• 7.2. Retailer Volume Share by Category
  • 7.2.1. Retail Share by Volume - Ethnic/traditional Snacks
  • 7.2.2. Retail Share by Volume - Meat Snacks
  • 7.2.3. Retail Share by Volume - Nuts & Seeds
  • 7.2.4. Retail Share by Volume - Popcorn
  • 7.2.5. Retail Share by Volume - Potato Chips
  • 7.2.6. Retail Share by Volume - Pretzels
  • 7.2.7. Retail Share by Volume - Processed Snacks
• 7.3. Levels of Retailer Switching in the Last Six Months
  • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
  • 7.3.2. Aldi Switching Analysis
  • 7.3.3. Auchan Switching Analysis
  • 7.3.4. Carrefour Switching Analysis
  • 7.3.5. Casino Switching Analysis
  • 7.3.6. Cora Switching Analysis
  • 7.3.7. ITM (Intermarche) Switching Analysis
  • 7.3.8. Leclerc Switching Analysis
  • 7.3.9. Systeme U Switching Analysis
  • 7.3.10. Other Switching Analysis
• 7.4. Profiles of End-Consumers of Savory Snacks, by Retailer Used
  • 7.4.1. Auchan
  • 7.4.2. Carrefour
  • 7.4.3. Casino
  • 7.4.4. ITM (Intermarche)
  • 7.4.5. Leclerc
  • 7.4.6. Monoprix
  • 7.4.7. Systeme U
  • 7.4.8. Other

8. Appendix

• 8.1. About Canadean
• 8.2. Disclaimer

List of Tables

• Table 1: Volume Units for the Savory Snacks Market
• Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
• Table 3: France Survey Respondent Profile (weighted), 2011
• Table 4: France Savory Snacks Value Share (%), by Age Groups, 2011
• Table 5: France Savory Snacks Value Share (%), by Gender, 2011
• Table 6: France Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: France Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: France Savory Snacks Value Share (%) by Wealth Groups, 2011
• Table 9: France Savory Snacks Value Share (%) by Busy Lives Groups, 2011
• Table 10: France Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
• Table 11: France Meat Snacks Consumer Group Share (% market value), 2011
• Table 12: France Nuts & Seeds Consumer Group Share (% market value), 2011
• Table 13: France Popcorn Consumer Group Share (% market value), 2011
• Table 14: France Potato Chips Consumer Group Share (% market value), 2011
• Table 15: France Pretzels Consumer Group Share (% market value), 2011
• Table 16: France Processed Snacks Consumer Group Share (% market value), 2011
• Table 17: France Total Ethnic/traditional Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 18: France Total Meat Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 19: France Total Nuts & Seeds Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 20: France Total Popcorn Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 21: France Total Potato Chips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 22: France Total Pretzels Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 23: France Total Processed Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 24: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 25: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 26: France Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 27: France Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 28: France Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 29: France Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 30: France Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 31: France Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 32: France Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 33: France Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 34: France Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 35: France Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 36: France Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 37: France Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 38: France Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
• Table 39: France Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
• Table 40: France Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
• Table 41: France Popcorn Consumer Profiles (% consumers by sub-group), 2011
• Table 42: France Potato Chips Consumer Profiles (% consumers by sub-group), 2011
• Table 43: France Pretzels Consumer Profiles (% consumers by sub-group), 2011
• Table 44: France Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
• Table 45: France Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 46: France Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 47: France Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 48: France Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 49: France Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 50: France Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 51: France Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 52: France, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 53: France, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 54: France, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 55: France, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 56: France, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 57: France, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 58: France, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 59: France, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 60: France Savory Snacks Market Value (Euro million), by Category, 2011
• Table 61: France Savory Snacks Market Value (US$ million), by Category, 2011
• Table 62: France Savory Snacks Market Volume (Kg m), by Category, 2011
• Table 63: France Savory Snacks Market Share (US$ million), by Category, 2011
• Table 64: France Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
• Table 65: France Savory Snacks Expenditure Per Capita (US$), by Category, 2011
• Table 66: France Savory Snacks Expenditure Per Household (Euro), by Category
• Table 67: France Savory Snacks Expenditure Per Household (US$), by Category
• Table 68: France Savory Snacks Market Volume Share (Kg m), by Category, 2011
• Table 69: France Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
• Table 70: France Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
• Table 71: France Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
• Table 72: France Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 73: France Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 74: France Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 75: France Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 76: France Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 77: France Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 78: France Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 79: France Switchers to Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 80: France Switchers From Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 81: France Switchers to Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 82: France Switchers From Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 83: France Switchers to Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 84: France Switchers From Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 85: France Switchers to Casino for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 86: France Switchers From Casino for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 87: France Switchers to Cora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 88: France Switchers From Cora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 89: France Switchers to ITM (Intermarche) for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 90: France Switchers From ITM (Intermarche) for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 91: France Switchers to Leclerc for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 92: France Switchers From Leclerc for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 93: France Switchers to Systeme U for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 94: France Switchers From Systeme U for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 95: France Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 96: France Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 97: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
• Table 98: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
• Table 99: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
• Table 100: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From ITM (Intermarche) (% by Subgroup, as tracked by the Survey), 2011
• Table 101: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
• Table 102: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
• Table 103: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Systeme U (% by Subgroup, as tracked by the Survey), 2011
• Table 104: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: France Savory Snacks Value Share (%), by Age Groups, 2011
• Figure 3: France Savory Snacks Value Share (%), by Gender, 2011
• Figure 4: France Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: France Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: France Savory Snacks Value Share (%) by Wealth Groups, 2011
• Figure 7: France Savory Snacks Value Share (%) by Busy Lives Groups, 2011
• Figure 8: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: France Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: France Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: France Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: France Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: France Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 15: France Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 16: France Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 17: France Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 18: France Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 19: France Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 20: France Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 21: France Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 22: France Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 23: France Savory Snacks Market Share (US$ million), by Category, 2011
• Figure 24: France Savory Snacks Expenditure Per Capita (US$), by Category, 2011
• Figure 25: France Savory Snacks Expenditure Per Household (US$), by Category
• Figure 26: France Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
• Figure 27: France Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 28: France Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 29: France Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 30: France Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 31: France Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 32: France Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 33: France Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 34: France People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011