Market Research Report
Consumer Trends in the Savory Snacks Market in China
|Published by||GlobalData||Product code||235859|
|Published||Content info||107 Pages
|Consumer Trends in the Savory Snacks Market in China|
|Published: April 5, 2012||Content info: 107 Pages||
This publication has been discontinued on February 2, 2017.
Marketers in the Chinese Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
Dramatic economic growth and the growing presence of western-style products in the market mean that there are significant opportunities in the Chinese Savory Snacks market to target. Knowing which areas offer the best addressable markets will be key, as will understanding the key Trends that consumers are acting on category by category.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.