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Market Research Report

Japan - The Future of Foodservice to 2020

Published by GlobalData Product code 246201
Published Content info 135 Pages
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Japan - The Future of Foodservice to 2020
Published: May 26, 2017 Content info: 135 Pages
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Description

Japan is a wealthy nation with a significant number of high-earning consumers, however, economic uncertainty and the stagnation of the Japanese economy has created a culture of saving as opposed to spending, dampening impulse purchases and discretionary spending. Japanese population is in decline, with all prefectures forecast to see a decline in population to 2020. The Japanese population is the world's oldest on average and is ageing rapidly. By 2020 over 30% of the Japanese population will be aged over 65.

In Japanese profit foodservice sector, Quick Service Restaurants (QSR) channel is the fourth largest, accounting for 10% of total sector revenue in 2015. The QSR channel saw sector leading growth in overall revenue between 2013 and 2015. Growth in the channel is being driven by growth in transactions due to increasing time scarcity amongst consumers, who see this channel as a convenience option.

In terms of total revenue, the Full Service Restaurants (FSR) channel is the largest single channel by far in the Japanese profit foodservice sector, accounting for over 33% of total sector revenue. However, overall revenue growth in the channel was significantly slower than the rate of growth seen in the QSR channel between 2013 and 2015. Between 2013 and 2015 the coffee and tea shop channel saw the highest rate of channel revenue growth after the QSR channel. The channel however saw the greatest decline in outlet numbers. The channel has a significant number of larger chained operators present, both locally grown and international. Key players include Starbucks, Doutor, Komeda and Tully's.

To 2020, growth is forecast to continue in the channel, although a decline in outlet numbers is forecast to remain. To further focus on convenience-seeking consumers, operators in the channel will be increasingly located in non-conventional locations such as within retail stores.

The report "Japan - The Future of Foodservice to 2020" provides extensive insight and analysis of the Japanese Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of Japan's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Japan's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Japan's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Japanese population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Japanese foodservice market.

Companies mentioned in this report: McDonald's, Zensho Holdings, Plenus, Duskin, Yum! Brands, Starbucks, Doutor Coffee, Komeda, Tully's, Suntory Holdings, Yoshinoya Holdings, KFC, Sukiya, Nakau, Mister Donut, Hotto Motto.

Scope

  • Growth in the Japanese foodservice profit sector was almost entirely driven by growth in transactions as opposed to growth in outlets. Multiple channels saw negative outlet growth between 2013 and 2015, reflecting a lack of operators investing in new locations.
  • As operators compete for fewer consumers, channel boundaries are becoming increasingly blurred. Products and service formats normally associated with a distinct channel are being co-opted by operators in other channels. Examples of this include the provision of alcohol in QSR and full service in the coffee and tea shop channel.
  • Convenience will continue to be a significant driver of growth across channels to 2020. Technology is expected to have an increasing influence in the sector with consumer loyalty schemes and marketing becoming smartphone-based.

Reasons to buy

  • Specific forecasts of the Japanese foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Japan's foodservice market.
Table of Contents
Product Code: CS0011FS

Table of Contents

Table of Contents

  • Introduction
  • Report Guide
  • Executive Summary
  • Macroeconomic Context
  • GDP and Consumer Price Index
  • Population and demographic highlights
  • Annual household income distribution
  • Introducing the Consumer Segments
  • Consumer segment profiles and key identification metrics
  • Segment engagement overview in four key profit sector channels
  • Profit Sector Metrics
  • Key metric highlights
  • Value share and growth by channel
  • Outlets and transactions growth by channel
  • Operator buying volumes and growth by channel
  • Channel historic and future growth dynamics
  • Outlet type and type of ownership growth dynamics
  • Profit Sector by Channel
  • Quick Service Restaurants (QSR)
  • Summary and key take-out
  • Metrics
  • Key players
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Full Service Restaurants (FSR)
  • Summary and key take-out
  • Metrics
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Coffee and Tea Shops
  • Summary and key take-out
  • Metrics
  • Key players
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Pubs, Clubs and Bars
  • Summary and key take-out
  • Metrics
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Cost Sector Metrics
  • Cost operator trends - historic and future growth
  • Data and channel share breakdown

Appendix

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