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Market Research Report

Medical Education: Inovating CME to Improve Patient Outcomes

Published by Cutting Edge Information Product code 261915
Published Content info 193 Pages
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Medical Education: Inovating CME to Improve Patient Outcomes
Published: November 28, 2016 Content info: 193 Pages
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EXECUTIVE SUMMARY

Medical education - both company-driven and independent medical education grants - is necessary for helping the healthcare community keep up with the latest innovations in treatment options, mechanisms of action and patient care. This report provides medical education benchmarks, best practices and trends for teams striving to improve their medical education methods.

Four main areas of medical education are discussed in this report:

  • Unaccredited, company-driven medical education
  • Independent medical education (IME) grants
  • Speaker recruitment
  • Speaker training

Given US regulations, surveyed US teams sitting under medical affairs do not conduct company-driven medical education. However, global or ex-US medical education teams are often responsible for both company-driven and independent medical education.

IME events and company-driven events may occur in different formats - e.g., small in-person events or online programs - and may take place during different stages of a product's lifecycle. Whether the related product is niche, blockbuster or common may play a role in the number and type of events surveyed teams conduct or fund.

For teams funding IME, selecting a continuing medical education (CME) provider and maintaining distance from the event's organization can be challenging. For companydriven medical education, however, a team's challenges may revolve around selecting the best-fit speakers and inviting the right number of people to reach participation goals. Of note, many teams are moving toward utilizing more internal company speakers at events in lieu of external experts.

Finally, teams are advancing medical education as a whole by creating methods and plans to increase knowledge uptake and practice change. This report highlights ways for medical education teams to improve medical education outcomes, demonstrate value and elevate patient care.

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Table of Contents
Product Code: PH224

Table of Contents

Executive Summary

Medical Education: Key Recommendations for Success

  • Figure E.1: Average Percentage of Medical Education Events for a Typical Product Throughout Its Lifecycle, by Product Type
  • Figure E.2: Average Number of Hours Spent Reviewing Materials and Planning an Event
  • Figure E.3: Type of Organization to Which Teams Most Frequently Provide CME Funding

About This Report

Medical Education Structure, Staffing and Trends

  • Figure 1.1: Executives' Perspectives on Medical Education Trends

Medical Education Team Structure

  • Figure 1.2: Portion of Company's Portfolio for Which Surveyed Teams Are Responsible, by Team Region
  • Figure 1.3: Medical Education Decision-Making Structure, by Company Size
  • Figure 1.4: Surveyed Medical Education Team Responsibilities, by Team Region
  • Figure 1.5: Function Responsible for Activities Not Conducted by Surveyed Teams: US Teams
  • Figure 1.6: Year-Over-Year Change in Total Number of Supported Products for Medical Education Teams
  • Figure 1.7: Average Percentage of Supported Products That Are Marketed and Investigational: 2015
  • Figure 1.8: Number of Supported Products: Global Teams, 2014
  • Figure 1.9: Number of Supported Products: Global Teams, 2015
  • Figure 1.10: Number of Supported Products: Global Teams, 2016
  • Figure 1.11: Number of Supported Products: US Teams, 2014
  • Figure 1.12: Number of Supported Products: US Teams, 2015
  • Figure 1.13: Number of Supported Products: US Teams, 2016
  • Figure 1.14: Number of Supported Products: Country-Level Teams, 2014
  • Figure 1.15: Number of Supported Products: Country-Level Teams, 2015
  • Figure 1.16: Number of Supported Products: Country-Level Teams, 2016

Medical Education Staffing and Overhead

  • Figure 1.17: Year-Over-Year Change in Total Number of FTEs for Medical Education Teams
  • Figure 1.18: Number of Medical Education FTEs: Global Teams, 2014
  • Figure 1.19: Number of Medical Education FTEs: Global Teams, 2015
  • Figure 1.20: Number of Medical Education FTEs: Global Teams, 2016
  • Figure 1.21: Number of Medical Education FTEs: US Teams, 2014
  • Figure 1.22: Number of Medical Education FTEs: US Teams, 2015
  • Figure 1.23: Number of Medical Education FTEs: US Teams, 2016
  • Figure 1.24: Number of Medical Education FTEs: Country-Level Teams, 2014
  • Figure 1.25: Number of Medical Education FTEs: Country-Level Teams, 2015
  • Figure 1.26: Number of Medical Education FTEs: Country-Level Teams, 2016
  • Figure 1.27: Salaries and Overhead Costs for Medical Education Teams, by Year: Global Teams
  • Figure 1.28: Salaries and Overhead Costs for Medical Education Teams, by Year: US Teams
  • Figure 1.29: Salaries and Overhead Costs for Medical Education Teams, by Year: Country-Level Teams

Medical Education Trends

  • Figure 1.30: Example of an Effective Approach to Learning

Proving Medical Education Value

  • Figure 1.31: Methods Used to Prove the Value of Unaccredited Medical Education Events, by Team Region
  • Figure 1.32: Range and Average Ratings of Methods Used to Prove the Value of Unaccredited Medical Education Events
  • Figure 1.33: Stage When Teams Survey Event Participants About Changes in Behavior
  • Figure 1.34: Stage When Teams Survey Event Participants About Changes in Behavior, by Company

IME Grants: Funding Third-Party Providers to Deliver High-Quality, Independent Medical Programs

Frequency of Medical Education Funding Is Increasing

  • Figure 2.1: Number of CME Grants Funded, by Year: Global Teams
  • Figure 2.2: Total CME Grant Funding, by Year: Global Teams
  • Figure 2.3: Average Funding per CME Grant, by Year: Global Teams
  • Figure 2.4: Number of CME Grants Funded, by Year: US Teams at Top 10 and Top 50 Companies
  • Figure 2.5: Total CME Grant Funding, by Year: US Teams at Top 10 and Top 50 Companies
  • Figure 2.6: Average Funding per CME Grant, by Year: US Teams at Top 10 and Top 50 Companies
  • Figure 2.7: Number of CME Grants Funded, by Year: US Teams at Small Companies
  • Figure 2.8: Total CME Grant Funding, by Year: US Teams at Small Companies
  • Figure 2.9: Average Funding per CME Grant, by Year: US Teams at Small Companies
  • Figure 2.10: Number of CME Grants Funded, by Year: Country-Level Teams
  • Figure 2.11: CME Funding for Top 10 Company 27's Latin American Team (Blockbuster Product)

Develop Medical Education Structures That Streamline Grant Receipt and Approval Processes

  • Figure 2.12: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Top 50 Company 4's Global Team
  • Figure 2.13: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Small Company 7's Global Team
  • Figure 2.14: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Top 50 Company 16's US Team
  • Figure 2.15: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Top 50 Company 17's US Team
  • Figure 2.16: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Top 10 Company 13's US Team
  • Figure 2.17: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Top 10 Company 22's Asia-Pacific Team
  • Figure 2.18: Number and Percentage of CME Grants Funded for a Typical Product Throughout Its Lifecycle: Device Company 10's Global Team
  • Figure 2.19: Type of Organization to Which Teams Most Frequently Provide CME Funding

Balance Anticipated Program Costs with Expected Medical Outcomes When Seeking Qualified CME Providers

Fund a Mixture of Live and Remote CME Events to Appeal to Multiple Audience Types

  • Figure 2.20: Percentage of CME Grants Funding Different Types of Events: Global Teams
  • Figure 2.21: Percentage of CME Grants Funding Different Types of Events: US Teams
  • Figure 2.22: Percentage of CME Grants Funding Different Types of Events: Country-Level Teams (Top 10 Blockbuster Product Teams)
  • Figure 2.23: Number of Small-Scale In-Person CME Events: Global and US Teams, 2015
  • Figure 2.24: Number of Mid-Size In-Person CME Events: Global and US Teams, 2015
  • Figure 2.25: Number of Large-Scale In-Person CME Events: Global and US Teams, 2015
  • Figure 2.26: Number of Online CME Events: Global and US Teams, 2015
  • Figure 2.27: Number of Different CME Events: Country-Level Teams, 2015

Unaccredited, Company-Driven Medical Education

Support Products with Educational Events that Meet Provider and Patient Needs

  • Figure 3.1: Types of Unaccredited Medical Events Conducted, by Company Size
  • Figure 3.2: Types of Unaccredited Medical Events Conducted, by Product Type
  • Figure 3.3: Total Number of Unaccredited Medical Education Events, by Product Type: 2015
  • Figure 3.4: Number of Small-Scale In-Person Unaccredited Medical Education Events: Blockbuster Products
  • Figure 3.5: Number of Small-Scale In-Person Unaccredited Medical Education Events: Common Products
  • Figure 3.6: Number of Small-Scale In-Person Unaccredited Medical Education Events: Niche/Rare Products
  • Figure 3.7: Number of Mid-Size In-Person Unaccredited Medical Education Events: Blockbuster Products
  • Figure 3.8: Number of Mid-Size In-Person Unaccredited Medical Education Events: Common Products
  • Figure 3.9: Number of Mid-Size In-Person Unaccredited Medical Education Events: Niche/Rare Products
  • Figure 3.10: Number of Large-Scale In-Person Unaccredited Medical Education Events: Blockbuster Products
  • Figure 3.11: Number of Large-Scale In-Person Unaccredited Medical Education Events: Common Products
  • Figure 3.12: Number of Large-Scale In-Person Unaccredited Medical Education Events: Niche/Rare Products
  • Figure 3.13: Number of Online One-Way Unaccredited Medical Education Events: Blockbuster Products
  • Figure 3.14: Number of Online One-Way Unaccredited Medical Education Events: Common and Niche/Rare Products
  • Figure 3.15: Number of Online Interactive Unaccredited Medical Education Events: Blockbuster Products
  • Figure 3.16: Number of Online Interactive Unaccredited Medical Education Events: Common Products
  • Figure 3.17: Number of Online Interactive Unaccredited Medical Education Events: Niche/Rare Products
  • Figure 3.18: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Top 50 Company 4's Global Team
  • Figure 3.19: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Small Company 8's Global Team
  • Figure 3.20: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Device Company 10's Global Team
  • Figure 3.21: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Top 10 Company 22's Asia-Pacific Team
  • Figure 3.22: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Top 10 Company 26's Lat. Am. Team
  • Figure 3.23: Number and Percentage of Unaccredited Medical Education Events for a Typical Product Throughout Its Lifecycle: Top 50 Company 29's Lat. Am. Team
  • Figure 3.24: Average Cost per Attendee for In-Person Medical Education Events
  • Figure 3.25: Percentage of Cost per Attendee Typically Outsourced for In-Person Medical Education Events
  • Figure 3.26: Maximum Travel and Lodging Cost per Attendee for In-Person Medical Education Events
  • Figure 3.27: Average Cost per Attendee and Percentage of Cost Outsourced for Online Medical Education Events

Inviting Event Attendees

  • Figure 3.28: Range and Average Percentage Over Target Number Invited to Get 10, 30 and 50 Participants for In-Person Events
  • Figure 3.29: Range and Average Number of Invitees to Achieve Target Number Invited to Reach 10, 30 and 50 Participants for In-Person Events: All Product Types
  • Figure 3.30: Percentage Over Target Number Invited to Get 10, 30 and 50 Participants for In-Person Events: Blockbuster Products
  • Figure 3.31: Number of People Invited to Achieve Target Numbers of Participants for In-Person Events: Blockbuster Products
  • Figure 3.32: Percentage Over Target Number Invited to Get 10, 30 and 50 Participants for In-Person Events: Common Products
  • Figure 3.33: Number of People Invited to Achieve Target Numbers of Participants for In-Person Events: Common Products
  • Figure 3.34: Percentage Over Target Number Invited to Get 10, 30 and 50 Participants for In-Person Events: Niche/Rare Products
  • Figure 3.35: Number of People Invited to Achieve Target Numbers of Participants for In-Person Events: Niche/Rare Products
  • Figure 3.36: Number of Invitees for Online One-Way Presentations and the Percentage That Attend
  • Figure 3.37: Number of Invitees for Online Interactive Presentations and the Percentage That Attend: Blockbuster and Niche/Rare Products
  • Figure 3.38: Number of Invitees for Online Interactive Presentations and the Percentage That Attend: Common Products

Planning for Events

  • Figure 3.39: Range and Average Number of Hours Spent Planning Different Medical Education Events: All Products
  • Figure 3.40: Number of Hours Spent Planning Small-Scale In-Person Medical Education Events
  • Figure 3.41: Number of Hours Spent Planning Mid-Size In-Person Medical Education Events
  • Figure 3.42: Number of Hours Spent Planning Large-Scale In-Person Medical Education Events
  • Figure 3.43: Number of Hours Spent Planning Online One-Way Medical Education Events
  • Figure 3.44: Number of Hours Spent Planning Online Interactive Medical Education Events
  • Figure 3.45: Range and Average Number of Hours Spent Reviewing and Approving Materials for Different Medical Education Events: All Products
  • Figure 3.46: Number of Hours Spent Reviewing and Approving Materials for Different Medical Education Events: Blockbuster Products
  • Figure 3.47: Number of Hours Spent Reviewing and Approving Materials for Different Medical Education Events: Common Products
  • Figure 3.48: Number of Hours Spent Reviewing and Approving Materials for Different Medical Education Events: Niche/Rare Products

Selecting, Recruiting and Training Medical Education Speakers

Medical Education Speakers

  • Figure 4.1: Percentage of Teams Engaging Specialists to Speak at Different Types of Events
  • Figure 4.2: Percentage of Teams Engaging Primary Care Providers to Speak at Different Types of Events
  • Figure 4.3: Percentage of Teams Engaging Nurse Practitioners to Speak at Different Types of Events
  • Figure 4.4: Percentage of Teams Engaging Physician Assistants to Speak at Different Types of Events
  • Figure 4.5: Percentage of Teams Engaging Registered Nurses to Speak at Different Types of Events
  • Figure 4.6: Percentage of Teams Engaging Company MSLs to Speak at Different Types of Events
  • Figure 4.7: Percentage of Teams Engaging Other Internal Staff to Speak at Different Types of Events
  • Figure 4.8: Number of Speakers on Roster and Number of Speaker Engagements per Year: Specialists, Global Teams
  • Figure 4.9: Number of Speakers on Roster and Number of Speaker Engagements per Year: Specialists, Country-Level Teams
  • Figure 4.10: Number of Speakers on Roster and Number of Speaker Engagements per Year: Primary Care Physicians and Nurse Practitioners
  • Figure 4.11: Number of Speakers on Roster and Number of Speaker Engagements per Year: Physician Assistants and Registered Nurses
  • Figure 4.12: Number of Speakers on Roster and Number of Speaker Engagements per Year: Company MSLs, Global and US Teams
  • Figure 4.13: Number of Speakers on Roster and Number of Speaker Engagements per Year: Company MSLs, Country-Level Teams
  • Figure 4.14: Number of Speakers on Roster and Number of Speaker Engagements per Year: Other Internal Staff
  • Figure 4.15: Average Hourly Rates for HCPs Delivering Scientific Speeches

Recruiting Speakers

  • Figure 4.16: Position Responsible for Recruiting Speakers for Medical Education Events, by Team Region
  • Figure 4.17: Range and Average Ratings of Recruiter Effectiveness, by Recruiter Type

Training Speakers

  • Figure 4.18: Position Responsible for Training Speakers for Medical Education Events, by Team Region
  • Figure 4.19: Timing of Speaker Training
  • Figure 4.20: Number of Hours Spent Training Speakers Before an Event, by Speaker Type
  • Figure 4.21: Frequency of Regular Speaker Training
  • Figure 4.22: Number of Hours of Regular Speaker Training per Year, by Speaker Type
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