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Market Research Report

Medical Communication Strategies For Medical Device Companies

Published by Cutting Edge Information Product code 361712
Published Content info 91 Pages
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Medical Communication Strategies For Medical Device Companies
Published: June 30, 2016 Content info: 91 Pages
Description

EXECUTIVE SUMMARY

Medical communications groups are a significant function within medical affairs. For medical device organizations, publications groups and medical information teams facilitate communications with both physicians and patients. Medical publications groups help device organizations share clinical trial results with the scientific, medical, payer and patient communities. Successful publications groups deliver company findings to a broad set of relevant physicians, driving communication between the company and its end users. Medical information teams also work to disseminate information to the medical community quickly. These teams address hundreds of incoming medical inquiries from physicians each year.

Publishing scientific data is essential to medical device organizations' communications strategy. Many medical device organizations have a commitment to publish all clinical trial data. These published data provide the foundation for many aspects of company-physician interactions - including continuing medical education efforts as well as sales force and medical science liaison (MSL) visits. The publications team produces the medical journal articles as well as abstracts and poster presentations which engage physician interest in emerging brands. As such, medical publications teams need the resources - both internal and outsourced - to produce a number of manuscripts and abstracts supporting products each year.

For many life science companies, medical information is one of the most outwardfacing teams. These groups handle a number of incoming medical inquiries about marketed and investigational products each year. Medical information is a key point of contact for not only healthcare providers but also patients. As these teams serve inquiring physicians and patients, they benefit the companies' overall reputation.

Medical information groups also act as a repository for all product and clinical data, making them an essential resource for a number of internal functions. Though serving internal clients is an important role, medical information's most important and costly responsibility is call center management. Medical information teams ensure that call centers represent the company in the best possible light - answering inquiries both accurately and quickly.

Table of Contents
Product Code: PH233

Table of Contents

Executive Summary

Study Methodology

  • Study Definitions

Structuring and Resourcing Medical Publications Groups Effectively to Support Communication Strategy

  • Consider Organizational Needs to Structure and Resource Medical Publications Teams
  • Outsource Workloads to Drive Cost-Efficient Medical Publications Strategies

Supporting New Medical Devices Through Publications Strategies

  • Implement Cohesive Medical Publications Strategies to Drive Product Performance
  • Overcome Obstacles Facing Medical Publications Teams
  • Selecting Best-Fit Journals for Medical Publications

Medical Publications Team Profile: Combining Resources and Strategy to Reach the Scientific Community

Supporting the Vast Communications Network Through Dedicated Medical Information Teams

  • Structure and Resource Medical Information Teams to Support a Wide Variety of Responsibilities

Coordinate Medical Information Activities by Monitoring All Communication Channels

Call Centers Facilitate Rapid Medical Information Delivery

  • Support Medical information Call Centers Through Sufficient Staffing and Technology
  • Use Performance Metrics to Gauge Existing Medical Information Procedures

Medical Information Call Center Profile: Distributing Information Quickly and Accurately

Executive Summary

Structuring and Resourcing Medical Publications Groups Effectively to Support Communication Strategy

Consider Organizational Needs to Structure and Resource Medical Publications Teams

  • Figure 1.1: Percentage of Companies with Dedicated Medical Publications Groups
  • Figure 1.2: Percentage of Companies with Centralized v. Decentralized Medical Publication Structures
  • Figure 1.3: Medical Publications Group Structure
  • Figure 1.4: Functional Department Housing Medical Publications
  • Figure 1.5: Level of Executive Leading Medical Publications Groups
  • Figure 1.6: Percentage of Companies with High-Output v. Low-Output Medical Publications Groups
  • Figure 1.7: Number of Abstracts Developed Annually, by Company
  • Figure 1.8: Number of Manuscripts Developed and Published Annually, by Company
  • Figure 1.9: Number of Dedicated Medical Publications FTEs, by Company
  • Figure 1.10: Percentage of Companies Offering Compliance Training to Medical Writers
  • Figure 1.11: Number of Standards Employed to Guide Publications
  • Figure 1.12: Percentage of Companies' Teams Following Specific Publication Standards
  • Figure 1.13: Annual Medical Publications Budgets, by Company Size
  • Figure 1.14: Percentage of Medical Publications Funding Contributed by Specific Functions, by Company

Outsource Workloads to Drive Cost-Efficient Medical Publications Strategies

  • Figure 1.15: Percentage of Annual Medical Publications Budgets Outsourced, by Company
  • Figure 1.16: Percentage of Companies Outsourcing Specific Medical Publications Activities

Supporting New Medical Devices Through Publications Strategies

  • Figure 2.1: Self-Assessment for Medical Publications Efforts, by Company

Implement Cohesive Medical Publications Strategies to Drive Product Performance

  • Figure 2.2: Relevancy of Specific Objectives to Average Medical Publications Strategies
  • Figure 2.3: Lifecycle Stage When Companies First Develop a Device's Publications Strategy
  • Figure 2.4: Lifecycle Stage When Companies First Publish a Manuscript for the Average Brand
  • Figure 2.5: Latest Stage During Which Medical Publications Departments Support a Brand
  • Figure 2.6: Functions Contributing to Medical Publications Efforts

Overcome Obstacles Facing Medical Publications Teams

  • Figure 2.7: Top Challenges Facing Medical Publications Teams
  • Figure 2.8: Percentage of Medical Publications Teams Measuring ROI
  • Figure 2.9: Percentage of Medical Information Teams with Established Safeguards Against Ghostwriting
  • Figure 2.10: Percentage of Groups Leveraging Specific Publications Channels

Selecting Best-Fit Journals for Medical Publications

  • Figure 2.11: Factors that Most Influence Medical Publications Groups' Journal Selection

Medical Publications Team Profile: Combining Resources and Strategy to Reach the Scientific Community

  • Figure 3.1: Company 6 Medical Publications Team Structure, Staffing and Performance
  • Figure 3.2: Company 6 Medical Publications Team Budget and Outsourcing
  • Figure 3.3: Company 6 Medical Publications Strategy and Challenges
  • Figure 3.4: Company 6 Medical Publications Journal Selection

Supporting the Vast Communications Network Through Dedicated Medical Information Teams

Structure and Resource Medical Information Teams to Support a Wide Variety of Responsibilities

  • Figure 4.1: Medical Information Structure, Alignment and Staffing, by Company
  • Figure 4.2: Annual Medical Information Budgets and Outsourcing Levels, by Company
  • Figure 4.3: Medical Information Team Funding Sources, by Company
  • Figure 4.4: Percentage of Medical Information Inquiries Originating From Specific Healthcare Providers, by Company

Coordinate Medical Information Activities by Monitoring All Communication Channels

  • Figure 4.5: Percentage of Medical Information Requests Entering the Company from Specific Stakeholders, by Company
  • Figure 4.6: Percentage of Companies Receiving Medical Inquiries from Specific Channels
  • Figure 4.7: Percentage of Medical Inquiries Related to Specific Topics: Company 2
  • Figure 4.8: Distribution of Verbal v. Written Responses, by Company
  • Figure 4.9: Delivery of Medical Inquiry Responses, by Company
  • Figure 4.10: Written Responses/Journal Article Reprints per Month, by Company
  • Figure 4.11: Target v. Actual Turnaround Time for Medical Inquiries, by Company
  • Figure 4.12: Medical Information Team Responsibilities for Specific Activities, by Company
  • Figure 4.13: Frequency of Review and Available Web Access for Frequently Asked Questions (FAQs) and Standard Response Documents, by Company
  • Figure 4.14: Percentage of Medical Information Teams Providing Written Information for Investigational Products

Call Centers Facilitate Rapid Medical Information Delivery

Support Medical Information Call Centers Through Sufficient Staffing and Technology

  • Figure 5.1: Percentage of Companies Maintaining In-House Call Centers
  • Figure 5.2: Percentage of Companies Maintaining Outsourced Call Centers
  • Figure 5.3: Call Center Operations Hours, by Company
  • Figure 5.4: Educational Background for Call Center Staff
  • Figure 5.5: Percentage of Companies with Medical Information Specialists on Call
  • Figure 5.6: Percentage of Companies Implementing an Interactive Voice Response (IVR) System

Use Performance Metrics to Gauge Existing Medical Information Procedures

  • Figure 5.7: Number of Performance Metrics Used to Evaluate Call Centers, by Company
  • Figure 5.8: Percentage of Companies Using Specific Performance Metrics to Evaluate Call Centers

Medical Information Call Center Profile: Distributing Information Quickly and Accurately

  • Figure 5.9: Company 3 Call Center Overview and Staffing
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