Market Research Report
Medical Communication Strategies For Medical Device Companies
|Published by||Cutting Edge Information||Product code||361712|
|Published||Content info||91 Pages
Delivery time: 1-2 business days
|Medical Communication Strategies For Medical Device Companies|
|Published: June 30, 2016||Content info: 91 Pages||
Medical communications groups are a significant function within medical affairs. For medical device organizations, publications groups and medical information teams facilitate communications with both physicians and patients. Medical publications groups help device organizations share clinical trial results with the scientific, medical, payer and patient communities. Successful publications groups deliver company findings to a broad set of relevant physicians, driving communication between the company and its end users. Medical information teams also work to disseminate information to the medical community quickly. These teams address hundreds of incoming medical inquiries from physicians each year.
Publishing scientific data is essential to medical device organizations' communications strategy. Many medical device organizations have a commitment to publish all clinical trial data. These published data provide the foundation for many aspects of company-physician interactions - including continuing medical education efforts as well as sales force and medical science liaison (MSL) visits. The publications team produces the medical journal articles as well as abstracts and poster presentations which engage physician interest in emerging brands. As such, medical publications teams need the resources - both internal and outsourced - to produce a number of manuscripts and abstracts supporting products each year.
For many life science companies, medical information is one of the most outwardfacing teams. These groups handle a number of incoming medical inquiries about marketed and investigational products each year. Medical information is a key point of contact for not only healthcare providers but also patients. As these teams serve inquiring physicians and patients, they benefit the companies' overall reputation.
Medical information groups also act as a repository for all product and clinical data, making them an essential resource for a number of internal functions. Though serving internal clients is an important role, medical information's most important and costly responsibility is call center management. Medical information teams ensure that call centers represent the company in the best possible light - answering inquiries both accurately and quickly.