Cover Image
Market Research Report

Thought Leader Management (Module 1.3)

Published by Cutting Edge Information Product code 503199
Published Content info
Delivery time: 1-2 business days
Price
Back to Top
Thought Leader Management (Module 1.3)
Published: May 16, 2017 Content info:
Description

Thought Leader Management 1.3 is the third module of the 10-part Medical Affairs Product Launch Series. It showcases innovative insights, best practices and benchmarks surrounding thought leader development activity start times, budgets, staffing, key performance indicators and resources that occur as part of medical affairs' contributions to product launch strategy. In developing this module, Cutting Edge Information's analysts collected surveys from and consulted with a series of medical affairs leaders at a number of top pharmaceutical, biotechnology and medical device companies.

Table of Contents
Product Code: PH228 1.3

Table of Contents

Executive Summary

  • 6 About This Module
  • 16 Thought Leader Development Activity Start
  • 19 Thought Leader Development Budgets
  • 31 Thought Leader Development Staffing
  • 42 Thought Leader Development Key Performance Indicators
  • 47 Overall Thought Leader Development Resources and Activities

About This Module

  • Figure 1.3.i: Cutting Edge Information's Research Methodology
  • Figure 1.3.ii: Study Definitions: Product Type
  • Figure 1.3.iii: Study Definitions: Launch Market
  • Figure 1.3.iv: Study Definitions: Company Size
  • Figure 1.3.v: Additional Study Information
  • Figure 1.3.vi: Understanding the Graphics

Thought Leader Development Activity Start

  • Figure 1.3.1: Lifecycle Stage When TL Development Activities Start: All Teams
  • Figure 1.3.2: Thought Leader Development Activity Start: Cumulative Percentage, by Product Type

Thought Leader Development Budgets

  • Figure 1.3.3: Thought Leader Development Budget, by Lifecycle Stage: Niche Products
  • Figure 1.3.4: Thought Leader Development Budget, by Lifecycle Stage: Common Products
  • Figure 1.3.5: Thought Leader Development Budget, by Lifecycle Stage: Blockbuster Products
  • Figure 1.3.6: Percentage Change in Thought Leader Development Budget, by Lifecycle Stage: Niche Products
  • Figure 1.3.7: Percentage Change in Thought Leader Development Budget, by Lifecycle Stage: Common Products
  • Figure 1.3.8: Percentage Change in Thought Leader Development Budget, by Lifecycle Stage: Blockbuster Products

Thought Leader Development Staffing

  • Figure 1.3.9: Thought Leader Development Staffing, by Lifecycle Stage: Niche Products
  • Figure 1.3.10: Thought Leader Development Staffing, by Lifecycle Stage: Common Products
  • Figure 1.3.11: Thought Leader Development Staffing, by Lifecycle Stage: Blockbuster Products
  • Figure 1.3.12: Percentage Change in Thought Leader Development Staffing, by Lifecycle Stage: Niche Products
  • Figure 1.3.13: Percentage Change in Thought Leader Development Staffing, by Lifecycle Stage: Common Products
  • Figure 1.3.14: Percentage Change in Thought Leader Development Staffing, by Lifecycle Stage: Blockbuster Products
  • Figure 1.3.15: Thought Leader Development Staff Outsourcing: Two Years Before Launch
  • Figure 1.3.16: Thought Leader Development Staff Outsourcing: One Year Before Launch
  • Figure 1.3.17: Thought Leader Development Staff Outsourcing: Launch Year
  • Figure 1.3.18: Thought Leader Development Staff Outsourcing: First Year on Market

Thought Leader Development Key Performance Indicators

  • Figure 1.3.19: Number of Newly Identified Thought Leaders, by Lifecycle Stage
  • Figure 1.3.20: Percentage Change in the Number of Newly Identified Thought Leaders, by Lifecycle Stage
  • Figure 1.3.21: Number of Thought Leader Relationships, by Lifecycle Stage
  • Figure 1.3.22: Percentage Change in the Number of Thought Leader Relationships, by Lifecycle Stage

Overall Thought Leader Development Resources and Activities

  • Figure 1.3.23: Overall Resource and Activity Levels: Explanation of Graphics
  • Figure 1.3.24: Average Thought Leader Development Resource and Activity Levels During the Product Launch Window
  • Figure 1.3.25: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 1 (Niche Product)
  • Figure 1.3.26: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 46 (Common Product)
  • Figure 1.3.27: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 47 (Common Product)
  • Figure 1.3.28: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 50 (Common Product)
  • Figure 1.3.29: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 91 (Blockbuster Product)
  • Figure 1.3.30: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 92 (Blockbuster Product)
  • Figure 1.3.31: Thought Leader Development Resource and Activity Levels During the Product Launch Window: Company 95 (Blockbuster Product)
Back to Top