Market Research Report
Elevate Key Opinion Leader Relationships
|Published by||Cutting Edge Information||Product code||527422|
|Published||Content info||3 chapters + an Executive Summary, 60+ graphics
Delivery time: 1-2 business days
|Elevate Key Opinion Leader Relationships|
|Published: July 13, 2017||Content info: 3 chapters + an Executive Summary, 60+ graphics||
Interacting with thought leaders is a crucial activity for the life sciences industry. Medical science liaisons (MSLs) are one of the major communication channels between life science companies and thought leaders. With this relationship being so important to both the companies and the physicians, determining how to optimize these interactions can drastically impact the success of individual products and companies overall. The goal of MSLs is to offer the most value possible to thought leaders.
This report examines best practices for MSLs' interactions with key opinion leaders (KOLs). It also explores desired qualities for MSLs and changes that thought leaders would like to see to help increase the value of these interactions. This study is broken down into three chapters:
Cutting Edge Information conducted this research to explore KOL feedback and to uncover best practices and benchmarks associated with improving KOL-MSL interactions. In developing this report, analysts collected surveys from and consulted with hundreds of thought leaders around the world. See Figure E.1.i for a summary of Cutting Edge Information's research methodology.